August 5, 2015 4:23 pm
Published by Kirsty Sharman
This blog post was originally written by Ruan Fourie.
Confirming how much you charge for a blog post, tweet or Facebook post, is a question all influencers need to answer.. However, where do you start when determining what to charge for work?
Webfluential’s suggested price guideline
Our platform is really smart. Once you’ve connected all your social media profiles it takes the reach, relevance and resonance of the content you share on your various social media channels and analyzes your data. The reach, relevance and resonance is then matched up with other influencers with similar reach, relevance and resonance. From this, we give you a suggested price, based on what others with similar influencer are charging.
You an see the suggested prices for each of your social accounts when you click manage from your profile page once logged in.
We obviously cannot tell you exactly what other influencers charge for work, but the guideline price is a great resource for a starting point.
Its important to note that you don’t have to stick to the guideline price.
Webfluential Influencers control their price
One of the things we think is extremely important is to give the influencer complete control over how much he wants to charge for work. Be it a blog post, a tweet or an Instagram post, you know your worth better than anyone. Because we give influencers complete control over their pricing, they are always in control.
Writing a blog post takes time. Crafting the perfect tweet takes time. Creating awesome content is easier for some than it is for others, and thus you know best what your time and influence is worth. Making sure you go the extra mile to get the brand the exposure, leads, or sales conversions they want. We will ensure that your price is always justified, no matter how much you decide to charge.
Should I just charge the recommended price?
You should charge whatever you are worth as an influencer. If you want to charge exactly the same as the suggested price, that is fine. But when it comes to setting pricing, there are a few key points to keep in mind:
- Brands are looking for the most bang for their buck. If two influencers have very similar influence but the one influencer charges 50% more than the other influencer, the brand is going to go with the influencer that works with their budget. If they can only afford one influencer and both influencers have the same influence, they are likely going to try and save themselves some of their budget.There will always be exceptions to the rule, but setting up your pricing competitively is essential to getting more jobs.
- You have to offer good value for money. If a brand gives you a job, can they trust that you will do the best job that can be done for your price? Will people click on the link in your tweet? Will people comment on, like and share your Facebook post? Will you do everything you can to drive the brands objectives for the campaign?If you charge $800 for a tweet, your tweet and the engagement your tweet gets must be worth $800. You can be the best influencer in the world, but if you don’t offer the influence-value equal to the price of your work, chances are nobody will give you work.
- Brands like working with pros. If you always have the job done on schedule and the blog post, tweet and Facebook post is perfect, then you make less work for the brand. Brands like when influencers create less work for the brand. Unless your job objective was generating leads, then the brands wants you to keep the leads (work) coming in as much as possible.Working with a pro comes at a price, but brands don’t mind paying the pros. Brands love working with influencers that do a great job.
Our guideline price should give you a good indication on your worth as an influencer, but remember the above factors will impact what you can charge for work.
Why not login to your Webfluential account right now, and review your prices? If you have any questions or comments, feel free to leave them in the comment section below and we can get the conversation going.
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July 30, 2015 2:18 pm
Published by Kirsty Sharman
Influencer Marketing is already being included in most successful digital marketing strategies globally. In Africa, we are playing a key role in Influencer Marketing campaigns, when marketers use Webfluential to connect with the right online influencers.
African Audience insights
Africa has more mobile users than the US and Europe.
Africans are very connected and most of them access the internet via their mobile device, there are 180 million smartphones in Africa. Facebook, Twitter, Instagram and YouTube has become part of the daily media consumption routine of millions of Africans.
Online Influencers have already created their own curated audiences and with Webfluential’s intuitive tech platform it has become easier than ever for marketers to reach these influencers’ audience.
Influencer Marketing already reached 60 million people in Africa
Through online influencers brands can already reach 60 million people throughout Africa. Sign Up with Webfluential as a marketer and start creating your own Influencer Marketing Campaign today.
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July 29, 2015 11:00 am
Published by Kirsty Sharman
Editor’s note: We asked the popular Twitter thought leader, Spillly, to share his thoughts on building and nurturing a mutually beneficial relationship between brands and influencers. Read more of insights and opinion below.
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Having received more than my fair share of branded disposable pens and matching lanyards over the years, I feel its my duty to inform brands and agencies to stop trying to buy my loyalty with cheap plastic gifts and branded promo-gear.
My loyalty should be curated, nurtured and rewarded.
Let’s be honest, you are looking to use me as another marketing channel and hoping that my mid level influence can help grow your brand or deliver your campaign objectives. It can, but only as long as I already believe in your purpose and buy into your marketing message and most importantly, love your product.
Influencer marketing is a very smart way of using a third parties voice to authentically portray your brand in a way that would only seems paid for and fake, if it were coming directly from the brand. Influencer marketing has been around before the dawn of social media, before the web and before traditional marketing was even dreamt up. Storekeepers would ask patrons to spread the word, and if the customer had a good experience, would do just that. Nothing has changed except the medium on which we spread the word.
I understand what you, the marketer, want to use me for and feel that I should be fairly rewarded for my part in your process. It is paid-for media and the reward should be cash.
My voice to my followers is far more powerful than any other medium you have in your vast arsenal of marketing channels. The consumer of today no longer believes your polished message and scripted values. The consumer of today wants to hear an honest message, one that is unique to the influencer but the truth no less. Consumers want someone that will answer the questions asked, with deep insight into the product and will kill for the brand if he is truly an ambassador.
Would you rather have a message being broadcast to thousands of people that don’t necessarily care or a conversation between an ambassador and a few real potential clients of the brand, who will most likely spend money with you? Influencers who believe in the brand will not only drive awareness but will drive an action that is valuable to the brand.
Involved affiliate marketing has proven to be hugely successful in industries like travel, fashion and restaurants. This is because people will trust the voice of a virtual stranger over the “your call is important to us” tone of taglines. Influencers have taken the time, often over years, to build credibility with their audience and have their own authentic voice and tone, which resonates with their own audience.
Influencer’s audiences are often incredibly niche. Understanding whom their audience is absolutely key to using an influencer to sell the right product to their niche audience. My personal online audience has evolved drastically from a comedic one to an entrepreneurial business base in the creative and tech industries. You can’t expect me to promote food brands or fashion, as my listeners know that this is not what I talk about and it won’t appear credible. I have taken years to have the right followers for my brand, my business and my messages, and if you want to gain access to this market and put my own credibility at risk, then you should pay for the privilege. If you are financially compensating someone then you also get the right to guide the conversation towards your own goals and expect certain clear deliverables to be executed by the influencer, in the influencers own unique tone and fashion. Giving the influencer the freedom to express your message in their incomparable voice will deliver the greatest results for your business.
You want your influencer to feel rewarded, acknowledged, loved, important, or any combination of those and ensure that they are partners in your communication strategy.
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