Categories for Marketing
December 18, 2018 4:59 pm
Published by Mikyron Padayachee
In the age of the Influencer, most influencers ignore the importance of a Media Kit. After all, everything a brand needs to know about your body of work is on your social channels, right?
What these influencers don’t realize is that Media Kits have a very specific focus and purpose beyond what your channel can convey. In essence, your Media Kit is a packet full of information about you as an influencer. Traditionally your Media Kit is sent to brands to encourage them to use your influence in a potential campaign, and also to brands you are currently working with.
Creating a Media Kit on Webfluential will give you access to unique and striking features. Brands will be able to view your body of work and information about you and your audience. Brands will also be able to begin a collaboration with you straight from your Media Kit.
Your Webfluential Media Kit updates in real time to reflect your changes in audience, as it grows, as well as your top performing content.
Here are some of the features that are shown on your Media Kit:
- Links to your channels and blog
- Your Audience’s demographic and geographic details
- The markets you operate in
- Your IBM Watson personality insights
- Featured posts
- Brands you have worked with
- A collaboration form for brands to fill in if they want to reach out to you
Sharing your Media Kit with brands and your audience can be a great tool for getting noticed and booking your next influencer campaign.
Take a look at some great media kits from influencers on Webfluential:
Candace Hampton
Candace is a Dallas based fashion, lifestyle, beauty and travel blogger with over 300,000 in following across social platforms.
Christian Collins
Christian is an artist, entrepreneur, and social media influencer. His aim is to spread a positive message through his content.
Karisma Collins
Karisma is a beauty, fashion and lifestyle influencer who loves to create positive inspiring content for people to watch and see.
Many Of Many
Man of Many is one of Australia’s leading men’s lifestyle sites with over 500,000 unique visitors and 880,000 page views per month.
Nicola Marleen
For Nicola Fashion is so much more than buying clothes and being trendy. It’s about expressing herself to the outside world!
Josh Devine
Josh is a drummer for One Direction and ZFG.
Thandolwethu Tsekiso
Thando blog’s about all things food, fashion, music, travel and lifestyle events.
Cristina Petrini
Cristina is an Italian lifestyle, foodie and travel blogger with a unique perspective. She describes herself as a “witch blogger”.
Melonie Graves
Melonie is a lifestyle influencer with a love of all things home decor, family, food, and wine.
Sarah Funk
Sarah is a travel storyteller. She creates engaging, high-quality videos and photography that is shared on her channels.
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October 1, 2018 12:31 pm
Published by Murray Legg
Have you ever bought something online that was so incredible, you just had to share it with your audience? Imagine if you could monetise your recommendations? Well, Webfluential has done just that. Now with the Webfluential Performance Marketplace, you can get a commission on your favourite ASOS item, suggested Emirates flight or online course from Coursera.
Social commerce – the premise that an audience buys goods and services because people they trust have illustrated the value and social proof of the goods and services through social media – is now a booming economy. As a result, Influencer Marketing is on the rise, with brands scurrying to source the right match of influencer to distribute their messaging to a hungry and trusting audience.
Webfluential has always championed the best interests of the influencer, and for those on the platform, provide value in other ways when campaign work is not available, such as AI driven personality insights, content insights and recommended brands for an influencer to pitch ideas to.
Today we’re launching the Webfluential Performance Marketplace – a way for our influencers to work with leading global brands and earn commissions on sales, on a constant basis – and thus take a step towards true financial independence as a full-time creator.
We’ve teamed up with over 20,000 brands that sell goods and services online so that Webfluential influencers will be able to share a unique link for each merchant that can be posted on their channels and included in their articles. When sales are rung up, the influencer earns a sales commision, in cases of up to 50% of the value of the sale. This is as easy as installing the Google Chrome extension and linking it to the creator’s Webfluential account.
“We’re very excited about merging the influencer marketing and performance marketing worlds together for our influencers. We believe that creators will become an increasing part of the story that brands tell, so by opening up our network of influencers now reaching over 1.3bn people globally, merchants can expect a lift in sales,” says Murray Legg, co-founder of Webfluential.
As an example, influencers can write an article about taking a holiday to their favourite destination, booking the travel on Emirates, the accommodation on Booking.com and the photography equipment on BestBuy. Each of those merchants offer influencers a commission when sales are booked through their performance links.
For influencers on Webfluential, they can start today by logging into their account and activating their Performance account. For those not on Webfluential, they can sign up here.
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June 26, 2018 11:50 am
Published by Webfluential
According to the founder of Dicks and Betties, Steve Bryant, there are only two ways to tell your story. You can find the original article here, but we’ve summarised the key points of the article below.
On getting attention
Brands do not want attention, primarily they want revenue. A brand acquires revenue by selling its products. However, in order to sell their product, they must first get people to pay attention to their product. So by default, every brand is in the business of getting attention before it gets revenue.
The only way to get attention is to tell stories and there are only really two ways to tell stories – Tell your story, or, get others to tell your story.
Getting others to tell your story
The challenge: Storytellers want to tell the brands story in their own way.
The opportunity: Storytellers have large audiences. Storytellers have large audiences because their stories cater to their audiences’ needs and aspirations. Their audience cares and wants to hear the storyteller’s story. When others tell your story, you rent their audiences’ trust.
Telling your story to others
The challenge: When you tell your own story you have control of that story, however you reach a smaller audience. Instead of understanding your audience you are asking your audience to understand you.
The opportunity: When you tell your own story you create trust with your smaller audience. Trust over time equals a growing audience. But there is no trust without consistency.
The third way
We said up front that there are only two ways. But actually, there’s a third way. Don’t tell your story at all. Tell your audience a story about themselves. Tell a story about an aspirational topic that exists between you and your audience that is born out of mutual interest.
This is how Vanity Fair or WIRED works. Editors who are experts in their field, tell stories about the topics that they are experts in, to an audience who are already interested in those topics. For Editors, these topics are an expression of their expertise, while for the audience these topics are an expression of their aspirations.
An example of this is how Google is in the business of selling information, and Google’s Think Quarterly covers the future of marketing.
By being customized to your interest, Facebook and Instagram work in the exact same way. They are interested in telling you stories that you are interested in.
That’s where influencer marketing finds its sweet spot between creators and brands. Mutual interest between brand and audience, in a story, told by a credible creator. So, pay attention to the stories people want to hear. There’s money in that banana stand.
We’d love to hear your thoughts on the topic. Feel free to share this post with your audience.
Start working with influencers by creating a marketer account here. If you’re an influencer, sign up here or if you are already registered, login here.
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