September 11, 2019 12:39 pm
Published by Murray Legg
Influencers and creators are at the heart of our Webfluential ecosystem. We exist to offer them unique ways to earn an income actively through campaign work with brands, and passively through content and affiliate deals.
An exciting partnership where creators are earning an income is through our boutique partnership with Getty Images. There are ongoing campaigns posted by Getty Images that our influencers get exposed to, and can submit their material, that if approved, is available for sale to any client of Getty Images. It’s a simple way to monetise content that’s often already been created, or can be created to fit a particular brief.
Below are two of our favourite images from the last campaign – “Work-life in Africa”. You can buy the images to support the creators by clicking here or here.
One of the latest briefs open for creator contribution focuses on “human touch”. Webfluential creators can apply for inclusion by visiting this page. Those who don’t yet have a Webfluential account can sign up here.
Share this article
August 15, 2019 3:14 pm
Published by Murray Legg
Brands and their agencies venturing into the influencer marketing space often make the first fatal mistake, in believing that they’re the hero in the online story. Influencers are storytellers, and in the stories they tell, they’re the superhero – understated or not. Where brands play a meaningful role in the online space is as a supporting role to the influencer. Every brand’s value proposition should talk about how they “enable the transformation” of their customer – in other words, making the customer (and influencer) the hero.
Trevor Noah on Instagram: “When life closes a door…. grab a drill and pop that $%*T off the hinges! 🙌🏾”
This week’s example is DeWALT power tools. Trevor Noah is our hero, but their electric drill empowers him to do even more amazing things. Consider the alternative, if Trevor posted the picture of the drill and the same caption, without his symbolic stance of dominance, how much less impact the image would have?
Influencers live and die by their audiences, so they understand their truths, and you can trust them to position your brand or product as their leverage to do more.
Be their Robin, dont try and be Batman.
To access ten thousand superhero creators and influencers, create an account here.
Share this article
June 12, 2019 8:28 am
Published by Mikyron Padayachee
Cookbooks, chefs, food artists, cocktail makers and more. Food and drink influencers share recipes and cooking tips which their audience loves. Whether you are a health-conscious vegan or looking for the latest fast food joints, there is a food and drink influencer for you to follow.
Food and drink influencers have become so popular that many of them are writing their own cookbooks and collaborating with food and drink brands to bring audiences new and unique ideas for the kitchen.
Below are some of the top food and drink influencers on Webfluential that will whet your appetite.
London-based Italian Andrea Soranidis is The Petite Cook! The blog documents her foodie life and kitchen experiments, which began after she finished working as a marketing manager for a recipe app. All the recipes on The Petite Cook are created by herself and even though she is not a trained chef, she has worked in the Michelin-restaurant business. Andrea has also been recently starring in a CNN short-movie on a popular Michelin-restaurant in Japan.
Gabrielle is the founder and creator of www.EatDrinkShrink.com. She is a private yoga instructor, vegan chef, recipe developer, MS Nutritionist, and future cookbook author. Since the inception of Eat Drink Shrink in 2012, Gabrielle has had the pleasure of collaborating with upwards of 500 companies.
Pasquale Cozzolino is the Chef Executive and owner of Ribalta Pizza Restaurant in New York City and the inventor of The Pizza Diet which helped him in losing 100 pounds eating pizza every day and in demonstrating the Authenticity of the real Neapolitan Pizza. His success story has gone around the globe and his Pizza Diet has also been included in the top 10 most Googled diets of 2016.His Instagram profile has the aim to boost awareness around the Neapolitan and Italian cuisine promoting the best Italian culinary products.
The Healthy Voyager, aka Carolyn Scott-Hamilton, is the creator and host of The Healthy Voyager web series, site, and overall brand. An award-winning healthy, special diet and green living and travel expert, holistic nutritionist, plant based vegan chef, best-selling cookbook author, media spokesperson, sought after speaker, consultant, and television personality, Carolyn Scott-Hamilton is a respected figure in the world of healthy lifestyle and travel as well as special diet cooking and nutrition. The Healthy Voyager aims to help people live well, one veggie at a time!
Chef Benny is an executive Chef, foodie, traveler, TV personality, radio show host and a judge on anything food & beverage in South Africa including MasterchefSA & Ultimate Braai Master.
Start collaborating with food and drink influencers here.
Are you an influencer? Sign-up to Webfluential here.
Share this article
