Collaborating with Getty Images is a great way to start earning a passive income and expand your earning opportunities. This article gives you the rundown on how to start collaborating and earning.
Getty Images is the world’s largest photo agency. They are a supplier of stock images, editorial photography, video, and music for business and consumers. It targets three markets—creative professionals (advertising and graphic design), the media (print and online publishing), and corporate (in-house design, marketing and communication departments).
Webfluential wants to help our influencers by giving them an opportunity to market and monetize themselves through Getty Images. This collaboration will allow influencers to fast track their way to becoming a Getty Images contributor. Only influencers who are signed-up to Webfluential can be put forward for this collaboration.
How it works
Getty Images releases a mass brief to influencers via the Webfluential website. The brief has a specific theme to which Getty requests influencers to create content around, for example, in the latest brief the theme is Human Touch.
This theme prompts influencers to create content (images) around what they perceive as human touch. This could be literal, figurative or suggestive depending on what your angle to the theme is. You can create as much or as little as you like.
Once you have created content around the theme, you can submit your proposed content to Getty images via Webfluential, which will then be accessed and curated. If your content is approved, you will be notified and it will then become available on Getty images for licensing by consumers with a Getty Images membership.
Currently, the briefs are only available according to region. If the brief isn’t available in your region, it won’t appear on your profile under earn, but keep an eye out for when briefs do become available in your region to ensure that you don’t miss out on the opportunity.
How you earn
The great thing about collaborating with Getty Images is that it’s a long term earning opportunity. Each time your image gets licensed you will earn royalties on that image. This means that even years after the image has been uploaded, you could still be earning from that content.
Sounds great right? Let’s get you earning.
Follow these easy steps to start:
Log into Webfluential
Once you’re on your dashboard, click on the “earn” tab on the left
Scroll down to Getty Images (it will only show if there’s an available brief)
Click the “apply” button
If you haven’t yet, join via Twitter or Instagram when it prompts you
Our Udemy course about the fundamentals of Influencer Marketing will cover everything you need to know to start growing your future success as a creator. Designed for digital marketers, aspiring entrepreneurs and influencers alike, Webfluential motivates you to empower yourself through learning the ins-and-outs of this industry and in return, gain the potential to achieve monumental success.
The world of influencer marketing can be quite intimidating to start, but delve a little deeper and you’ll see that it’s all dependant on how much you’re willing to grow and learn in order to succeed.
We encourage users to be as informed as possible in this world where knowledge is power.
For both influencers and marketers alike, it’s important to know what to expect, what is expected of you, and most importantly, how to deliver campaigns that reach incredible success and smash the objectives you wish to achieve. The FTC and other regulatory bodies require minimum standards to be observed, so rather than getting caught out, take our course and participate in the industry as a professional.
Our Udemy course provides a comprehensive overview of the influencer marketing landscape and arms you with the key elements in planning, running and reporting on a successful campaign – essential skills in the industry of influencer marketing. Your success is our success and by investing a small amount of your time and money, you’ll be well on your way to great earnings and experience as a creator.
In this course we dive into:
The fundamentals of influencer marketing
Typical use cases for influencer marketing, including awareness, growth in your social capital and ultimately-sales
Influencer archetypes and where best to use them
How to compile campaign targeting for a specific audience, media channel and budget
How to formulate an effective influencer marketing strategy and roll-out plan
Understanding how influencer marketing fits into a digital media strategy
Appreciating the model of Shared Value between brands, audiences and influencers
All you need is a basic understanding of social media marketing and a curious mind!
The passion of an influencer is captured in their content. Their writing, their videos, and their images are all expressions of their opinions and are held in high regard by their followers. Webfluential analyzes the impact of content on an audience and compares this to the content of similar audiences, as well as the historical performance of an influencer’s content. This helps us to spot trends over time like the newest rising stars, the most consistent content creators, the latest “trending posts” and helps match them to the brands working with influencers.
Once an influencer search and collaboration are completed, the third and probably most important, a pillar in any influencer marketing effort is measurement & reporting.
As the influencer marketing industry becomes bigger, Influencers have started investing not only in content but also in analytics. Why? Because they want to be able to track the success of their content, and thus be able to understand what they need to do to improve on.
Brands, on the other hand, want to be able to see exactly how well an influencer’s posts perform historically before booking them. Brands can now see the influencer’s engagement rates and the type of content they produce straight from the Snapshot report (and media kit) when searching and booking influencers on Webfluential.
Webfluential is constantly working to give brands and influencers the tools that do the work for them, in this case- The Snapshot Report. This tool tracks all the relevant data around influencer’s content and produces a real-time online report that brands can see.
Webfluential then analyses your content and populates your most recent posts with the highest engagement on your media kit and in your profile that marketers can view when booking you.
