Author Archives for Mikyron Padayachee

Money on demand: How to withdraw your earnings early

Life doesn’t wait for anyone or anything so why should you? What do you do when you have completed a collaboration and now have enough funds in your wallet to withdraw, you need your earnings as soon as possible, but the scheduled payment date is still a mile away? As you know we’ve updated your wallet to enable you to withdraw funds at your leisure. You can now withdraw your earnings earlier than the scheduled payment date. This means that you have your funds at your disposal at any given time, and can withdraw whenever you need it. We know there’s nothing worse than having the cash you need but you can’t access it, which is why we want you to have more freedom with your income. For a fee, you can now withdraw either a portion or the entire amount you have earned from your wallet with ease before the scheduled payment date, giving you peace of mind without having to wait for the transaction date to mature. The reason for the fee is because we haven't secured the payment from the brand on our end but we will take the risk of paying out early before we receive the money. If you do not want to pay the fee you can always wait for it to be cleared and get the full amount as per the work agreement for the collaboration. This new feature comes with a monumental update of our platform, giving you- the influencer- more control over your earnings so you could manage your income better. To withdraw your earnings early simply withdraw your earnings from your wallet at any time, confirm the amount and then click ‘clear now’ on the booking. It’s as easy as 1, 2, 3.

Becoming accredited and why it’s important

In the world of influencers there are so many voices begging to be heard, but who is actually worth listening to? How do you know if someone is authentic and earned their massive following? We all know those profiles with only a handful of posts who miraculously have a “too good to be true” following. Any influencer that’s worth their salt would never have to buy or bargain for followers. If you’ve ever clicked follow on any of these profiles you’ll know that you most likely unfollowed them in a week’s time as they just don’t have what it takes to be an authentic influencer or keep you wanting more. It’s simple. What most people are attracted to on social media platforms is someone who is consistent in their content, has a steady growth pattern and most importantly, delivers quality content that audiences want to see on their timeline on a regular basis. For all of these reasons, we encourage our influencers to become accredited. What this means is that you have hard-earned your status as an online influencer who people love seeing on their timelines. A personality that has worked their way up to where they are and have a steady, authentic following of like-minded people who care about what they do, endorses and idolizes them. This way, as an influencer, you have successfully gained the trust of your following. So an “accredited status” is all fancy and glamorous but how does it actually help you as an influencer besides making you sound like a VIP? Being accredited counts in your favor when there are campaigns and collabs that fit your niche. You see, our algorithm runs through your following when applying to be an influencer on our platform, flagging any phony influencers who have bought followers or have ghost followers. This means that when chosen for a campaign, a brand has trust in your influence. They will now know that they will get great quality content that is authentic and will reach the audience they are targeting in an influential and inspiring way. There’s obviously no benefit in reaching out to a fake audience. It’s like screaming into a void and that’s definitely not fun. Our accreditation is an effort to extend valuable opportunities to the real cream of the creator crop and reward those that have worked on campaigns with brands and delivered great value to them. We do this by recruiting influencers who have up-to-date channels linked so we can assess their exact engagement rates and performance to endorse their value and go above and beyond in growing the community of creators online locally and internationally. In essence, a brand would much rather work with an accredited influencer than an influencer who has not yet earned that privilege because they have trust that they will get a better return on investment. Besides the pro’s in it for the brands, you will benefit even more than just a fancy status because you will feature higher in search results, be homepage and newsletter featured, have early access to top tier brand campaigns, and the cherry on top to sweeten the deal - membership perks and benefits. This way you could actually be all that and a bag of chips and have the accreditation to prove it.

Convinced? Get accredited here: https://webfluential.com/redeem-credits

Five beauty influencers that will inspire your look

If you are looking for skincare products, beauty tutorials or make-up inspiration there is a beauty influencer for you to follow. The beauty industry is growing rapidly with an anticipated growth rate of 6.4%, this will take the global beauty market to a staggering $675 billion by 2020.  Marketers in the beauty industry are continuously looking for ideas on how they can get ahead of their competitors. The strategy that looks most enticing to both marketers and consumers is making use of beauty influencers in campaigns.  Selling the idea of self-improvement and transformation is almost seamless when using an influencer whose audiences already aspire to be like. Just a few years ago companies in the beauty industry only made use of celebrities in their marketing campaigns, however, today most now realize that the key to success is engaging their customers through relatable and interactive storytelling through influencers. Beauty influencers impact their audiences purchasing decisions by providing their audience a platform to learn, create and be inspired.  Below we have listed 5 Webfluential beauty influencers who create outstanding content. 

Maria Juvakka - Maria Julia

Mihlali Ndamase

Candace Hampton - The Beauty Beau

Boxnip

Dimi Ingle - StyleScoop

Start collaborating with beauty influencers on Webfluential here.

Are you a beauty influencer? register here.