Author Archives for Mikyron Padayachee

Improve your Webfluential rating – Link and update your media channels!

November 27, 2019 3:22 pm Published by

One of the most common questions from our network of creators is how to win more work. The simple answer: Make sure your channels are up to date on Webfluential and you’ll get booked by brands. 

Without keeping this up to date, brands and marketers might potentially overlook you for collaborations and campaigns that could have been perfectly suitable for your brand, resulting in a missed opportunity.

As your audience and content evolve, so does your platform and digital presence. Always make sure your channels are linked properly and update your channels frequently to avoid missing that opportunity you’ve been waiting for. 

By regularly updating your channels you will automatically receive a better search ranking. Try link as many channels as you can, and showcase your best work as this will improve your chances of getting more (and better) bookings. 

So how do I link my channels?

  1. Sign in to Webfluential here
  2. Go to your dashboard
  3. Navigate to “Channels”
  4. Link channels by clicking on the relevant icon
  5. Follow the on-screen prompts

How do I update a channel?

  1. Sign in to Webfluential here
  2. Go to Dashboard
  3. Navigate to “Channels”
  4. Click on the three dots next to the channel
  5. Click on “Manage Accounts”
  6. Click on “Reset token”
  7. GREAT! Your accounts are now updated!

Good to know:

  1. If your channels are changed/disabled your platform wonʼt show up on your media kit
  2. The channel will not be able to show data on reports or be linked to campaigns

What are you waiting for?

Make sure your channels are linked and up to date here.


Optimize your Media Kit with IBM Watson

November 20, 2019 9:19 am Published by

By better understanding our influencers, we make better connections for brands and marketers.

In order for us to match you with the brands most suitable to you and your brand, we want to understand the deeper insights about your digital personality. Since 2017, we’ve integrated with IBM Watson and have helped make better connections between brands and influencers.

IBM Watson is an analytics product that gives us (and brands) a better idea of your digital personality and online presence based on the content that you publish online. This feature gives marketers and brands insight into your online personality, tone, and values so they could choose the right influencer to collaborate with to share their branded content and in return, get better results.

This is what the insights look like in a sunburst chart:

Take a look at what IBM Watson insights look like on a Webfluential Media Kit: https://webfluential.com/kelsyenelson

So how does IBM Watson compile your insights?

It’s pretty simple. You connect your social platforms and IBM Watson will analyze your content feeds whether it be blog posts, tweets, Instagram, Facebook or YouTube. It’s that easy.

Ready to get started? Follow the steps below:

Steps to Add Personality Insights to your Profile:

  1. Login to Webfluential and look for the blue box titled “IBM Watson”
  2. Click on “Get personality insights”
  3. The algorithm will run and analyze your content
  4. You will then be directed to your insights page
  5. Then choose to show your personality insights on your media kit by clicking the toggle “Show on your Media Kit”
  6. Share on social media highlighting that your profile now includes personality insights with Watson.

What to do if you don’t see the IBM Watson prompt on my influencer dashboard?

To determine your personality insights we need access your content feeds, be it blog posts, tweets, Instagram, Facebook, or Youtube. IBM Watson will only be able to analyze your content if you have enough content. If you don’t see the IBM Watson prompt on your influencer dashboard, consider linking more channels to your profile.

Some finer details

Once you have activated your personality insights and IBM Watson has generated your Personality Sunburst Chart, there will be a section below the graphic chart regarding your Consumer Behaviour.

These insights include purchasing preferences, health, and activity as well as other important lifestyle statements. This information is gathered and ascertained by IBM Watson based on your content. You can edit this data to be exact if you don’t find it to be accurate. This data and information will further help brands and marketers in their search for the perfect influencer.

Pro tip

Share your insights with your audience! We are actively growing our community to encourage you to share your media kit and insights with your audience. You never know who might book you for a campaign!

Feeling stuck?

Please visit our FAQ section here:

https://webfluential.com/faq


START EARNING A PASSIVE INCOME WITH GETTY IMAGES AND WEBFLUENTIAL

November 6, 2019 1:29 pm Published by

Collaborating with Getty Images is a great way to start earning a passive income and expand your earning opportunities. This article gives you the rundown on how to start collaborating and earning.

Getty Images is the world’s largest photo agency. They are a supplier of stock images, editorial photography, video, and music for business and consumers. It targets three markets—creative professionals (advertising and graphic design), the media (print and online publishing), and corporate (in-house design, marketing and communication departments).

Webfluential wants to help our influencers by giving them an opportunity to market and monetize themselves through Getty Images. This collaboration will allow influencers to fast track their way to becoming a Getty Images contributor. Only influencers who are signed-up to Webfluential can be put forward for this collaboration. 

How it works

Getty Images releases a mass brief to influencers via the Webfluential website. The brief has a specific theme to which Getty requests influencers to create content around, for example, in the latest brief the theme is Human Touch. 

This theme prompts influencers to create content (images) around what they perceive as human touch. This could be literal, figurative or suggestive depending on what your angle to the theme is. You can create as much or as little as you like. 

Once you have created content around the theme, you can submit your proposed content to Getty images via Webfluential, which will then be accessed and curated. If your content is approved, you will be notified and it will then become available on Getty images for licensing by consumers with a Getty Images membership.

Currently, the briefs are only available according to region. If the brief isn’t available in your region, it won’t appear on your profile under earn, but keep an eye out for when briefs do become available in your region to ensure that you don’t miss out on the opportunity.

How you earn

The great thing about collaborating with Getty Images is that it’s a long term earning opportunity. Each time your image gets licensed you will earn royalties on that image. This means that even years after the image has been uploaded, you could still be earning from that content.

Sounds great right? Let’s get you earning.

Follow these easy steps to start:

  1. Log into Webfluential
  2. Once you’re on your dashboard, click on the “earn” tab on the left
  3. Scroll down to Getty Images (it will only show if there’s an available brief)
  4. Click the “apply” button
  5. If you haven’t yet, join via Twitter or Instagram when it prompts you

It’s as easy as that! Start earning today.


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