Tag Archive: Facebook

The benefits of having a credible media kit

January 6, 2016 9:52 am Published by

This blog post was originally written by Ruan Fourie.

I once read a Forbes article that said you have exactly 7 seconds to make a first impression. That’s roughly three words a second. So when you fire off that e-mail to the brand you’ve been dreaming about working with – best you present the best of your platforms in the first 21 words (so up until ‘three’ in this introduction).

The benefits of having a credible media kit

If you utilise a social media platform to create income and want to showcase your content to brands, a credible media kit gives you far more than 21 words AND creates a professional first impression within 7 seconds.

People are predominantly visual. Creating a visual document that showcases your offerings in a professional, attractive and concise manner is the first foot in the door to making money off your influence.

How does a media kit help make you money?

Sovereign Stats

Brands aren’t going to pay to work with someone who doesn’t have an audience. Being able to show your reach, resonance and relevance in a concise manner allows a brand to determine if the spend is worth the return. A media kit allows you to display your stats clearly and neatly.

But who are they?

It’s all very well showing how many people are in your audience but you also need to communicate who these people are. How old are they? Are they male? Female? Where do they live and what do they like? Brands work with influencers to access their audience and communicate with them in a tone they find relatable with content they enjoy engaging with. The audience of the influencer needs to be the target market of the brand. Setting up a credible media kit not only lets you show off your stats but also lets you intertwine important audience insights into the information you’re displaying.

Show, don’t tell.

Much like consumers turn to influencers before making purchasing decisions, brands like to know you’ve done work with other brands. By featuring some of the brands you’ve worked with on a media kit you’re able to create credibility relating to your content but also give the current brand an idea of the types of products and services you’re most likely to align with.

Your time to shine

Sometimes you need to be allowed to brag. This is one of those times. Have a regular radio spot? Were you once tasked with tweeting from the top of Kilimanjaro? A few lines or a small image marking this highlight is a great way to better promote your personal brand to the brand you’re targeting. It shows that you’re different and have accomplished a few milestones.

In 7 seconds a media kit allows you to give a quick snapshot of your influence and, more importantly, your audience. In those 7 seconds a brand can determine if you are the influencer that will collaborate best with them to reach their campaign goals. Showing brands the content you create and who engages with that content is the first step to forming financially beneficial relationships and making money from your influence.

Webfluential now provides influencers signed up to the platform with the free tools to create their own media kits that give brands and agencies the best snapshot of your influence. Login to your profile and click My Media Kit on the left to start putting yours together!

Global Influencer Marketing Platform

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Insights from #FacebookAfrica

July 8, 2015 9:45 am Published by

This blog post was originally written by Ruan Fourie.

It’s no secret that Facebook is a massive social media network. Globally it is one of the most popular social media networks, but in Africa it is the biggest reaching digital media on the continent. If you look at the overall African-media sphere, Facebook is second only to television in Africa.

The #FacebookAfrica event has been taking place over the last two days and there are some really interesting insights raised by the international team at a local event. Lots of talk about how businesses are using Instagram as a visual tool to connect with customers in creative ways.

Africa is mobile and mobile is where Facebook is accessed

Facebook sees itself very much as a discovery platform more than a search platform. The platform has over 120 million active users in Africa and thus plays a vital role in getting your brand and it’s story under the noses of Africans. This also means you should prioritise making your story and brand mobile friendly as the vast majority of Africans actually connect to Facebook via mobile platforms.

If Facebook is not part of your promotion spend, you will never reach the maximum amount of Africans.

This is #FacebookAfrica

You don’t have to try and reach Africa alone

Influencers are a great way to reach a massive audience on Facebook and other social media networks. Contact us if you need help setting up your influencer marketing campaign to reach the massive African audience on not just Facebook, but also Instagram, Twitter, YouTube and blogs.

Here are some of the insights around #FacebookAfrica we grabbed off Facebook.

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