July 8, 2015 9:45 am
Published by Kirsty Sharman
This blog post was originally written by Ruan Fourie.
It’s no secret that Facebook is a massive social media network. Globally it is one of the most popular social media networks, but in Africa it is the biggest reaching digital media on the continent. If you look at the overall African-media sphere, Facebook is second only to television in Africa.
The #FacebookAfrica event has been taking place over the last two days and there are some really interesting insights raised by the international team at a local event. Lots of talk about how businesses are using Instagram as a visual tool to connect with customers in creative ways.
Africa is mobile and mobile is where Facebook is accessed
Facebook sees itself very much as a discovery platform more than a search platform. The platform has over 120 million active users in Africa and thus plays a vital role in getting your brand and it’s story under the noses of Africans. This also means you should prioritise making your story and brand mobile friendly as the vast majority of Africans actually connect to Facebook via mobile platforms.
If Facebook is not part of your promotion spend, you will never reach the maximum amount of Africans.
You don’t have to try and reach Africa alone
Influencers are a great way to reach a massive audience on Facebook and other social media networks. Contact us if you need help setting up your influencer marketing campaign to reach the massive African audience on not just Facebook, but also Instagram, Twitter, YouTube and blogs.
Here are some of the insights around
#FacebookAfrica we grabbed off Facebook.
https://twitter.com/Liron_Segev/status/618696380303937536/photo/1
https://twitter.com/kirstycarrot/status/618698449756794880
https://twitter.com/TechGirlZA/status/618415492999573504
https://twitter.com/evnm/status/618701903472558080
https://twitter.com/YouAndMe_Design/status/618701886435274754
https://twitter.com/angeliquethorne/status/618699919524790272
https://twitter.com/StevenBosch/status/618703657853267968
https://twitter.com/shapshak/status/618414210389815297
