Instagram has introduced a new type of account that caters to influencers, the Instagram Creator account. The Instagram Creator account will help influencers better understand the performance of their content and the tendencies of their audience. Having an Instagram Creator account linked to your Webfluential profile will help you tremendously. In this blog post the benefits of linking an Instagram Creator account will be explained.
Instagram Creator account: Insights and tools for creators
The Creator account will give influencers daily and weekly insights for their feed, stories, and IGTV.
Before the Instagram Creator account was introduced many influencers used the Instagram Business account. While the Instagram Business account has advanced insights compared to a personal account, the account features were not tailored to influencers’ needs. The Creator account is tailored to influencers and provides the tools and insights that are relevant to influencers.
Much like the Instagram Business account the Creator account will provide users with advanced insights that are not available to ‘personal account’ users. These insights include data around followers and unfollowers; audience geographic and demographic information; reach and impressions on posts.
Some of the tools available to Creator account users are the ability to add your contact details to your account, better management of your inbox and support for adding shoppable tags to your posts that link to another account’s store.
Creator account benefits on Webfluential
Once they have linked their Instagram Creator account to Webfluential, influencers will be able to provide marketers on Webfluential with rich data about their content. This will allow marketers to make better-informed decisions when booking an influencer.
Influencers with a linked Creator account will be awarded a higher Webfluential rating. An influencer’s Webfluential rating will dictate how close to the top they surface in the search results to marketers and brands. A higher rating will, therefore, mean a higher chance of being found and booked by a brand. Find out more about Webfluential ratings here.
Only Influencers with a linked Instagram Creator account will be considered for Webfluential accreditation. Being Webfluential accredited comes with many benefits, which include early access to briefs from Getty Images, priority access to top tier brands and much more. Find out more about accreditation here.
How to link an Instagram Creator account to Webfluential
The first step to linking your Instagram Creator account to Webfluential is to ensure that you have switched from a personal Instagram account to a Creator account. You will then need to link your Facebook page to your Instagram creator account. Check out a tutorial on how to do this here.
Next, you will need to log into Webfluential and link your Instagram account. Once logged in you will see a message on your dashboard that prompts you to convert your account. Click on ‘convert @….’ to start the process.
Follow the steps to link your account.
Your Instagram Creator account is now linked to Webfluential. You will be able to view your insights from your Webfluential account.
Contact [email protected] with any questions about converting to an Instagram Creator account.
One of the most common questions from our network of creators is how to win more work. The simple answer: Make sure your channels are up to date on Webfluential and you’ll get booked by brands.
Without keeping this up to date, brands and marketers might potentially overlook you for collaborations and campaigns that could have been perfectly suitable for your brand, resulting in a missed opportunity.
As your audience and content evolve, so does your platform and digital presence. Always make sure your channels are linked properly and update your channels frequently to avoid missing that opportunity you’ve been waiting for.
By regularly updating your channels you will automatically receive a better search ranking. Try link as many channels as you can, and showcase your best work as this will improve your chances of getting more (and better) bookings.
By better understanding our influencers, we make better connections for brands and marketers.
In order for us to match you with the brands most suitable to you and your brand, we want to understand the deeper insights about your digital personality. Since 2017, we’ve integrated with IBM Watson and have helped make better connections between brands and influencers.
IBM Watson is an analytics product that gives us (and brands) a better idea of your digital personality and online presence based on the content that you publish online. This feature gives marketers and brands insight into your online personality, tone, and values so they could choose the right influencer to collaborate with to share their branded content and in return, get better results.
This is what the insights look like in a sunburst chart:
It’s pretty simple. You connect your social platforms and IBM Watson will analyze your content feeds whether it be blog posts, tweets, Instagram, Facebook or YouTube. It’s that easy.
Ready to get started? Follow the steps below:
Steps to Add Personality Insights to your Profile:
Then choose to show your personality insights on your media kit by clicking the toggle “Show on your Media Kit”
Share on social media highlighting that your profile now includes personality insights with Watson.
What to do if you don’t see the IBM Watson prompt on my influencer dashboard?
To determine your personality insights we need access your content feeds, be it blog posts, tweets, Instagram, Facebook, or Youtube. IBM Watson will only be able to analyze your content if you have enough content. If you don’t see the IBM Watson prompt on your influencer dashboard, consider linking more channels to your profile.
Some finer details
Once you have activated your personality insights and IBM Watson has generated your Personality Sunburst Chart, there will be a section below the graphic chart regarding your Consumer Behaviour.
These insights include purchasing preferences, health, and activity as well as other important lifestyle statements. This information is gathered and ascertained by IBM Watson based on your content. You can edit this data to be exact if you don’t find it to be accurate. This data and information will further help brands and marketers in their search for the perfect influencer.
Pro tip
Share your insights with your audience! We are actively growing our community to encourage you to share your media kit and insights with your audience. You never know who might book you for a campaign!
