Social Commerce: The evolution of e-commerce
June 10, 2024 5:07 pmWelcome to our in-depth presentation on social commerce and its transformative impact on the way we shop online! 🚀
In this video, Murray Legg dives into the evolution of e-commerce to social commerce, highlighting how social media platforms are now integral to the shopping experience. Discover why influencers are becoming the new sales reps, driving engagement and sales through authentic connections with their followers.
What You'll Learn:
The Evolution of Commerce: From traditional e-commerce to integrated social commerce. Global and Local Trends: Insights into market trends and how different regions are adapting. Role of Influencers and AI: How influencers and AI are shaping consumer behavior and driving sales. Getting Started: Practical tips on how to leverage social commerce for your brand.
Key Topics Covered:
Historical Context: How consumerism has evolved with the internet, mobile phones, and social media. Influencer Marketing: The rise of lifestyle influencers and their impact on consumer behavior. Social Commerce: The projected growth and how it differs from traditional e-commerce. AI Influencers: The emergence of virtual influencers and their role in the digital marketplace. Case Studies: Examples from China’s advanced social commerce landscape and local market trends. Practical Insights: Steps to start your social commerce journey and measure its impact.
Why Watch This Video? This video is perfect for entrepreneurs, marketers, and anyone interested in the future of online shopping. Gain valuable insights into the dynamics of social commerce and how to harness its potential to grow your business.
