March 9, 2016 8:58 am
In an industry that is constantly changing and evolving, brands have no choice but to keep their marketing strategies flexible. Part of being flexible involves learning, listening to our consumers online, and adapting to the tips and tricks we learn along the way.
In the Influencer Marketing trade, who better to learn from than the influencers themselves? We get feedback and tips weekly from thousands of influencers and we’re making it our mission to share them with you – because a community who learns together, grows together.
Here are three tips from influencers that all marketers should hear.
1. Creative Freedom is a must!
Brands need to learn to let go, as scary as it sounds. Influencers have spent years building up a large engaged audience, they know best how to engage with them. By giving influencers a bit more freedom to create branded content they know will resonate with their audience, brands will achieve much higher engagement rates and end up running campaigns that consumers actually remember.
2. Set clear campaign objectives
If you work with an influencer platform that has experience in its field, it’ll be easier for you to set realistic goals. Be clear about your expectations and objectives upfront and communicate them with the influencers you’re working with. As with any successful project or campaign, planning is critical and sufficient time should be given to setting clear campaign objectives, having realistic expectations and providing enough time for your influencers to create the best content for your brand.
3. Brand presence should reflect business values, not merely product.
One of the most important factors for a successful Influencer Marketing campaign is ensuring that your brand, not just the product being mentioned, is associated with the right influencers. An example of a brand that did this incredibly well was Omega Watches with their association to James Bond. It doesn’t matter what model of Omega watch is being promoted – the association with James Bond will hold the Omega brand in a highly exclusive light for years to come.
Webfluential is building the smartest technology for brands and social influencers to connect, tell stories and positively influence consumers.
We have built relationships with thousands influencers across the globe, on multiple channels. If you’re a marketer and you’d like to explore working with influencers, register by clicking on the below button.
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December 2, 2015 2:21 pm
Monetising your blog or social profiles and marketing yourself to brands are challenges many Influencers face. From novice to professionals, discovering new ways to make money or build brand partnerships, can be stumbling blocks that many struggle to resolve.
Webfluential launches new tools to help monetize your blog and market yourself to brands
Webfluential has always offered a quick and easy solution to gain exposure to big brands looking for Influencers. Our platform has created the perfect space for Influencers to market their blog, Twitter, Facebook, Instagram and YouTube to brands, by simply completing your Webfluential profile.
Now we are taking things a step further. We are launching some new tools today that will help all Webfluential Influencers monetise their online influence, be it via their blog, their Twitter profile, their Facebook page, YouTube account and beyond. Putting you one step closer to turning your blog into a business.
Market yourself to brands
Build your media kit easily
Most online Influencers realise the value of a media kit, as it is often the first thing a brand will ask for when they consider working with Influencers. A media kit displays important data like your website traffic, the size of your audience on various social media profiles and audience demographics.
Although we understand the importance of a media kit – we also know it takes a long time to create and update. We have solved this by launching a customisable media kit tool that is so easy to use. If you can attach a file to an e-mail – you will be able to build your media kit with the Webfluential platform.
The Webfluential media kit tool will give you one consolidated location where you can showcase your social channel data, blog traffic data, audience location and other demographics and is also a space to showcase past work you have completed with brands.
Become Webfluential accredited
We manually approve each of our Influencer applications. Being part of #TeamWebfluential shows that you take creating content and your audience seriously. You are a professional that works with brands and it’s important that you can show your credibility as a Webfluential Influencer.
We’ve created a collection of assets (badges) that you can use on your blog to identify yourself as a Webfluential Influencer to potential brands visiting your blog. To get these assets simply login to your Webfluential account and download them from your “Influencer Toolkit”.
We are also working on a customizable widget that you will be able to embed on your site to show that you are a Webfluential Influencer, that we will be releasing in the near future.
Invite and earn
We know that nobody understands Influencers as well as other Influencers (it’s why we have a team of Influencers working for us). It is also how we know that Influencers connect with each other and establish their own Influencer networks to learn and help each other.
Our “Invite and Earn” program is built for current Webfluential Influencers to invite other Influencers to sign up to Webfluential. Best part is that you will earn a referral fee for each new Influencer you introduce to Webfluential that successfully signs up.
The referral fee ranges between $10 and $50 for each new Influencer that signs up to Webfluential successfully, depending on their tier. Login to your Webfluential account and head to the “Invite and Earn” page to get your unique URL, and start earning money for introducing your Influencer friends to Webfluential.
The best of all, Webfluential is an international platform, so your friends can sign up no matter where in the world they are.
Add new channels to earn
Most of you have been privy to our beta launch of our new Influencer Earning Channels already. We know the work that is involved in building and maintaining an online audience, and as such we want to offer you as many ways to earn money from your work as possible.
Let’s take a look at the four new channels we have added in more detail:
Taking time out of your day isn’t always the only price you pay to attend an event. That is why we have now added the ability to charge for event attendance from your Webfluential account.
You can contract for a half-day event or a full day event. Simply login to your Webfluential account and set your event attendance prices from your Profile Dashboard.
Writing is a skill that many Influencers have developed, so we have provided the platform for you to leverage this skill and make money.
You can set a price per word, price per revert and also set a minimum amount of days that it would take your to write a piece of content. Simply login to your Webfluential account and set your copywriting price from you Profile Dashboard.
Having banner advertising space on your site is one thing, managing the advertising space on your blog is another thing altogether. That is why you can now manage your banner advertising space from your Webfluential account.
Simply add the banner space that you have available on your blog and Webfluential will do the rest.
With Audience Remarketing brands can use your blog to display certain banners to clients that are being targeted with ads.
All you have to do to enable Audience Remarketing on your blog is login to your Webfluential Account and apply via the Profile Dashboard.
We need your help
We are really happy that we can help Influencers turn their blogs and online influence into a business. We are constantly working to create innovative ways for Influencers to do just that, as easily as possible.
With any project, there is always things that can be done better. Our team of Influencers are important to us and we value your feedback. Share any feedback with us via firstname.lastname@example.org or by simply sending us a message from the dashboard messaging system.
We love the conversations that have been going on online around #TeamWebfluential and we have all learned a lot from each other. Thank you for being the best online Influencers in the world.
Want to be a Webfluential Influencer? Are a marketer or brand that wants to work with Webfluential Influencers? Simply click the button below.
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October 13, 2015 4:12 pm
Editors note: This article originally appeared on tech.co to help answer a question we get from marketers often on how to pitch Influencer Marketing and get buy-in from the top.
You have read all the recent Influencer Marketing case studies and are a little jealous of the return other brands are achieving. You would prefer to be the ‘cool kid’ rather than the ‘new kid’ on the block and have a great idea for an Influencer Marketing campaign. There is one thing stopping you from achieving rock star status with your branded content – approval from your boss.
You recognise Influencer Marketing is a necessary addition to your marketing budget, but how do you get buy-in from the top? It is simpler than you think. Just explain the concept of Influencer Marketing to your boss, as you would to an 8-year-old child.
1. Tell a story
As humans, we are wired to be captivated by stories and easily recall information if it is relayed to us with rich meaning and visual cues. Stories engage the emotional side of our brains and drive us to take action. If you open your pitch with a story, you will be able to grab attention, make facts stick and data more retainable and understandable.
You know your boss best and what story would be relevant to them. Perhaps share a personal story of why you booked the company lunch at a restaurant that a friend recommended on Facebook. You could relate your story back to relevant stats such as: the average consumer mentions specific brands over 90 times a week in conversation with friends or family or that 68% of people feel that Facebook is the most trusted platform for product and service recommendations.
Tip: Don’t make your story long, but make it memorable.
2. Be the favourite teacher
We all had a favourite teacher at school that was an expert at explaining complex topics. Influencer Marketing is new and can appear to be overwhelming if explained poorly or if not understood correctly. It is important to provide background information, definitions, statistics etc. but don’t overcomplicate things to appear smart or knowledgeable on the topic.
Instead, keep things simple and avoid using too many technical terms that although might be relevant, make your boss feel that you need to be a rocket scientist to run a successful Influencer Marketing campaign. Don’t make them feel you are under qualified to do the job. Instead, make them feel confident that you have done enough research to take advantage of this new opportunity and are convinced of the value Influencer Marketing can add to your business and marketing plans.
Tip: When explaining complex topics, show how something works rather than resorting to just talking about a topic.
3. Gives examples of superheroes
My own childhood superheroes were the Ninja Turtles and I was absolutely convinced that nothing could ever beat their ninja moves. In the world of marketing, there are many brand superheroes that kick butt at Influencer Marketing. The internet is full of case studies and examples that you can use to showcase potential success and return on investment. Search for case studies related to your industry, business objectives or even concepts you find innovative. These case studies will provide credibility to your pitch and also give you a foundation for best practice.
Tip: Show what your competitors are doing with their own Influencer Marketing plans and explain how you will differentiate your business. If they are not using Influencer Marketing yet, this is an added opportunity to highlight.
4. Show how you can achieve a gold star
Now that you have given the background into what Influencer Marketing is and have shown the results that other brands are achieving, you need to explain why you think it is relevant for your business and how you plan on achieving your own Influencer Marketing gold star status. This is the point you need to reveal how it will add value to your business.
The most effective way to do this is to show that you have already put thought into your own Influencer Marketing plan. As an Influencer Marketing platform, we have experience in planning campaigns and have developed a 6-step model to make building a successful plan easier. In short, a solid Influencer Marketing plan will specify the target market, propose a campaign that meets the business objectives, identify relevant influencers, explain how workflow and logistics will be managed, as well as how you will track the results.
Tip: Having a plan instils more confidence that the additional investment has potential to add value. Ensure that you showcase what you foresee as being the potential return on investment for the new budget allocation. Use your Influencer Marketing plan to propose not only how you will achieve your first gold star, but also how it is sustainable to be awarded ongoing gold stars.
5. Be ready to answer “Are we there yet?”
Once you have buy-in and approval to go ahead, first give yourself a pat on the back and then be prepared to answer many eager progress questions. Trying something new and innovative is not just exciting for you, but all the stakeholders involved. You will be anxious to prove your campaign victorious and your boss will want regular updates on the status and results.
Tip: There are Influencer Marketing platforms and tools which make tracking your campaign results easy. This is important to not only showcase success, but also to justify ongoing Influencer Marketing budget. Investment in tools like, Webfluential, help you answer the question, “Are we there yet”, with confidence and provide all of the relevant data of the journey.
The tips I have shared are intended to help you put your best foot forward when explaining Influencer Marketing to your boss. Just remember that you know the audience you need to pitch to best – so tweak and personalise your content to what is most relevant to them.
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