July 29, 2016 10:01 am
Published by Kirsty Sharman
One of the major tournaments on the Golfing calendar recently took place at one of the great links courses. The Royal Troon in Scotland was the venue where The Open Championship 2016 took place. And what a spectacle it was involving two men trading blows – the artistry and brilliance of Phil Mickelson against the pure power and precision of Henrik Stenson. The former winning it in style in the end with a 63 under par, a 3 stroke lead which is coincidentally the lowest round in the Championship’s history. Quite an amazing achievement by the Swede.
The Open Championship is regarded as one of the most unique Golf tournaments with (usually) very difficult and tricky greens and hole locations. This year’s spectacle was no different, except for the two men who seemingly cruized through most of it, for the rest though the same can’t be said with the distance between second and third being very apparent. This year the course measured 7190 yards and played as a par 71.
One thing that is rarely a focus, and at times ignored, is the online conversation that takes place during such Major Golf tournaments. Like most sporting events, Golf involves a huge amount of activity online with Twitter being the most popular platform amongst the fans, sponsors and the players themselves.
Using our Tracking Report, the online conversation was tracked both prior to and post the tournament. In total, the whole championship had 252,988 tweets just from the #TheOpen with the resulting engagement being 4,711,717,856. Whilst the official tournament handle, @TheOpen, got a total of 145,641 tweets and 927,388,566 engagements. Below is an illustration of both the reports and some of the best tweets:
Tracking for #TheOpen
View the full report here
Tracking for @TheOpen
View the full report here
To view more and the rest of the tweets, see here.
“Twitter has always been the place we go to for live content” and “fan-favorite Bubba Watson has really embraced the platform to show his personality to fans. It’s a way to connect our fans on a deeper level to the game of golf, whether that’s in competition, direct communication with our fans through Twitter takeovers or different ways to engage in our brand.” – Forbes
Overall a great watch and spectacle it was for all including those following the action online…
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June 7, 2016 12:12 pm
Published by Kirsty Sharman
The 28th May 2016 saw the much anticipated clash between Spain’s finest, the Madrid Derby, involving powerhouses Real Madrid and emerging giants, Athletico Madrid in Europe’s biggest club competition, the UEFA Champions League. Just how big is it? Well, according to Heavy.com, “when Barcelona beat Juventus to win the 2015 final, UEFA estimates that 180 million people in 200 countries witnessed them raise the trophy.”
Just to put that into perspective, Vocative.com further goes on to report that the Champions League is vastly bigger and dwarfs the American Super Bowl which on its own is a big spectacle in the US.
“In addition to an impressive 200 countries tuning in, the teams in this year’s finals made off with $108 million in prize money, dwarfing the Super Bowl’s $14.9 million collected during the playoffs in January.” – Vocative.com
The 2016 viewership stats are yet to be released but judging from the above, one can easily predict that the numbers have increased. As with all sports fans, myself included, one of the things we look forward to is all the banter pre, during and post a match. In most cases all that takes place on Twitter through online conversation. To give you a sense of this using the aforementioned final as an example, check this out from the tournament’s official website.
Being in the business of creating and tracking conversations on behalf of brands, we couldn’t pass up on the chance to track this huge sporting event. This is what we found:
Most of the conversation around the @Championsleague handle is curated not created. This tells us that fans are in the game of sharing content in the moment, being the first to spread the news. It’s amazing to see that through the power of Social Media you can reach over 1 billion people from only 355 766 accounts. Sure there will be crossover, and sure we can argue that the reach figure is more an opportunity figure – but what we can’t argue is the power of social conversation around the @Championsleague!
Another interesting insight is how the conversation pre and post the match almost equals the conversation on the day – telling us that sport content might not be as ‘in the moment’ as we think it is. As brands, we have more than the 90min match time to leverage the conversation.
To view the full report that also includes the most influential people and brands talking about @Championsleague, simply click on this link: https://webfluential.com/report/view_twitter_tracker/847
Tracking online conversation(s) has never been this easy!
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January 7, 2016 3:20 pm
Published by Kirsty Sharman
This blog post was originally written by Ruan Fourie.
You’ve got a Webfluential account and you have connected your Twitter profile, you’ve set your price and you are ready to work with brands on Twitter. Here is one simple step to making your Tweets more engaging.
Who doesn’t love to earn some money with tweets?
But just tweeting is no way to ensure a long term relationship between brand and Influencer. If you offer value by sharing tweets that gets clicked, retweeted and liked, you are a step ahead of the curve.
How do you easily create more engaging tweets?
It’s simple/easy, just add an *image* !
You probably scroll past hundreds of tweets daily. These tweets that you don’t even look at are likely just 140, or less, characters of text. Maybe there is a hashtag or a link in the mix, but nothing that really draws your attention.
This is where images makes a big difference, they help your tweet stand out in the sea that is a Twitter stream.
Tweets with images get 55% more leads
HubSpot actually tested it. If you are not a marketer, this might not mean much to you. As an Influencer, it should mean a lot to you. You want people seeing your tweets above all other tweets, and you want them to engage (click a link, reply or retweet) with your tweets.
Higher tweet-engagement is good for your personal brand too.
How do I include images in my Tweets?
You can easily do it from Twitter. Click the little camera icon when creating your tweet to include an image in your tweet, like in the image below.
The same applies when using the Twitter app on your phone: When composing a tweet, click the camera icon and choose the image you want to include in your tweet.
Twitshot makes adding images to tweets even simpler
As a influencer you are sharing content, and in most cases that includes a link. It might be a link to something cool you found online, or something you want to share. It might be a link to your latest blog post. If you include an image in your tweet, there is a 55% better chance that the link in your tweet will be clicked.
Twitshot makes it as easy as it can be to include an image in your tweet. Go to the Twitshot website, paste the link you want to share and Twitshot will gather all the images from that link. Click the image you want to include in your tweet, and hit the “Tweet” button. All done.
What is your Twitter engagement trick?
Now that you know how to create Tweets with images that look as cool as the one below, your tweets will stand out above the crowd.
What is your Twitter tips? Share it with us, @webfluenti_al, and include the #TeamWebfluential hashtag. Not a Webfluential Influencer yet? Hit the button below and sign-up today to start working with the brands you like.
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