February 12, 2016 7:13 am
Published by Kirsty Sharman
Sharing individual pictures on social media may be easier than it’s ever been, but sharing stories is more complex. Amberflix, a new app by Idealounge, is all about making and sharing stories a whole lot easier.
Amberflix lets you create your own mini-documentary with images and audio. You record audio whilst snapping images giving a blow-by-blow account of the action as it happens. Just walk, talk and take pictures in one seamless action. When you are done, immediately edit the story if you need to and share. It all happens ‘on-the-go.’
With data-usage often a critical point of interest, Amberflix remarkably compresses the clip into a MP4 file that is less than the size of a normal picture. So sharing to social media (WhatsApp, Facebook, Twitter, etc.), via email or using to create your Facebook profile is not only immediate, but also data-lite.
The best part about Amberflix is that it really easy to use and available as a free download for Android and Apple devices (with In-App purchases available). So you can trial the app, and then subscribe to unlock double the recording time, editing functions that allow you to add new pictures, rearrange the pictures and add filters, and the ability to send individual pictures to your gallery for sharing and/or safe keeping.
Check out some of the Amberflix clips created by some of our influencers below in music, sport and fashion. How are you going to use Amberflix?
With storytelling made this easy, we can all be David Attenborough.
Download Amberflix for iOS and Android below:
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August 19, 2015 1:51 pm
Published by Murray Legg
Whether you’re a blogger or a brand, you’ve grown and refined your tone and approach to creating and sharing content with your audience over a period of time. The topics you discuss, the articles you share and the amount you engage with people is not only an expression of yourself or your brand, but rewarding on a social, personal and economic front.
We recently wrote about the six steps to building a successful influencer marketing plan, outlining best practice to engage with influencers and achieve meaningful results with your influencer marketing campaigns. But what about the best approach to captivating your audience through the content you create and go on to maximize the shareability of your it?
In 2006, while still at the Huffington Post, Jonah Peretti started BuzzFeed with a small amount of seed funding. It’s gone on to become an internet content hub of huge significance. Peretti has experience in creating content that gets huge traction online. Remember 40 Things That Will Make You Feel Old (3.2 million views), and the 45 Most Powerful Images of 2011 (10.1 million)?
We looked into the online forums and business analyses of the BuzzFeed model and have created a list of tips to putting together great branded content.
Emotionally engaging content does best
The reason kittens and memes tend to be shared so much is their innate emotional connection. By exploring the emotional connection of your content with your audience, you’ll have a good shot at it getting traction. Think about a fitness brand doing a piece on the 15 best workout songs, for example.
Target the “Bored at Work Network”
“Bigger than the BBC, CNN or any traditional media network is the “BWN” and is made up of millions of bored office workers blog, Tweet, Facebook and IM all day.” In the new world of networked media, where links passed via social networks can send millions of pageviews to a site in a matter of minutes, Peretti says the bored-at-work network effectively “decides what content is popular today.”
Employ the mullet strategy
Business in the front, party in the back. YouTube, CNN, BuzzFeed and Huffington Post all have an incredible slick front page that’s visual and able to draw people into their content. Behind the front page, users can argue, comment and fight things out in the comments section. Remember, you wrote emotional content to start with, so give your audience an easy way to discuss it.
If your readers are on your website, make it shareable
Every BuzzFeed article has several icons at the top and bottom of its articles, for sharing on StumbleUpon, Google Plus, and Twitter, among others. Users can also pass judgment on a story using BuzzFeed’s proprietary yellow reaction button system, which include “LOL,” “omg,” “wtf,” “fail,” and “ew.”
Seed the content in fertile land
“Big seed marketing” hinges on the basis that content going viral needs to be different to how a disease goes viral. A virus epidemic starts with a single patient, “patient zero” and has a break out from there. But what if there were many patient zeros, based in different networks, giving your content an opportunity to go on to a wider audience?
Assume people aren’t reading your content on your website
“What if you assume people’s home page isn’t your site but Facebook or Twitter or StumbleUpon, or one of these social sites?” Repurpose your content and share it on your social channels to reach a wider audience.
Sign up as a marketer if you would like to find out more or start using our platform to run successful Influencer Marketing campaigns.
References:
http://www.businessweek.com/printer/articles/14770-buzzfeed-the-ad-model-for-the-facebook-era
http://www.techtimes.com/articles/38013/20150306/buzzfeed-make-money.htm
https://hbr.org/2007/05/viral-marketing-for-the-real-world
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