January 9, 2019 9:10 am
Published by Mikyron Padayachee
“Education is our passport to the future, for tomorrow belongs to the people who prepare for it today.”- Malcolm X
Are you a marketer or an influencer? Do you want to sharpen your expertise in Influencer Marketing, understand the latest trends in Influencer Marketing, stand out from your peers, become an asset to the brands or agencies you work for and receive recognition from your skills and Influencer Marketing intuition which will support movement in your career path, business or as an influencer?
We have produced a course on Influencer Marketing for brands, entrepreneurs and influencers who want to maximize this media channel.
Introduction to Influencer Marketing by Murray Legg on Vimeo.
Being such a new discipline, the landscape of influencer marketing can be tricky to navigate. The success of every influencer campaign can hinge on a marketer or influencers knowledge about influencer marketing principles and how best to execute these principles. Most institutions are yet to include influencer marketing into their syllabuses, leaving most marketers and influencers in the dark about how best to run and contribute to an influencer campaign.
But do not fear! We have created a course for digital, social media and online marketers interested in influencer marketing strategy, fundamentals and campaign success, as well as for Influencers who want to become proficient and professional at working with brands and agencies.
By completing the course, you’ll have gained knowledge of the following:
- Be fluent in the fundamentals of Influencer Marketing
- Be able to formulate an effective influencer marketing strategy and roll out a plan
- Be aware of the typical use cases for influence marketing, including awareness, growth in your brand’s social capital, and sales
- Understand how Influencer Marketing fits into a digital media strategy
- Know the influencer archetypes and where best to use them
- Appreciate the model of Shared Value between brands, audiences, and influencers
- Compile campaign targeting for a specific audience, media channel, and budget
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December 18, 2018 4:59 pm
Published by Mikyron Padayachee
In the age of the Influencer, most influencers ignore the importance of a Media Kit. After all, everything a brand needs to know about your body of work is on your social channels, right?
What these influencers don’t realize is that Media Kits have a very specific focus and purpose beyond what your channel can convey. In essence, your Media Kit is a packet full of information about you as an influencer. Traditionally your Media Kit is sent to brands to encourage them to use your influence in a potential campaign, and also to brands you are currently working with.
Creating a Media Kit on Webfluential will give you access to unique and striking features. Brands will be able to view your body of work and information about you and your audience. Brands will also be able to begin a collaboration with you straight from your Media Kit.
Your Webfluential Media Kit updates in real time to reflect your changes in audience, as it grows, as well as your top performing content.
Here are some of the features that are shown on your Media Kit:
- Links to your channels and blog
- Your Audience’s demographic and geographic details
- The markets you operate in
- Your IBM Watson personality insights
- Featured posts
- Brands you have worked with
- A collaboration form for brands to fill in if they want to reach out to you
Sharing your Media Kit with brands and your audience can be a great tool for getting noticed and booking your next influencer campaign.
Take a look at some great media kits from influencers on Webfluential:
Candace Hampton
Candace is a Dallas based fashion, lifestyle, beauty and travel blogger with over 300,000 in following across social platforms.
Christian Collins
Christian is an artist, entrepreneur, and social media influencer. His aim is to spread a positive message through his content.
Karisma Collins
Karisma is a beauty, fashion and lifestyle influencer who loves to create positive inspiring content for people to watch and see.
Many Of Many
Man of Many is one of Australia’s leading men’s lifestyle sites with over 500,000 unique visitors and 880,000 page views per month.
Nicola Marleen
For Nicola Fashion is so much more than buying clothes and being trendy. It’s about expressing herself to the outside world!
Josh Devine
Josh is a drummer for One Direction and ZFG.
Thandolwethu Tsekiso
Thando blog’s about all things food, fashion, music, travel and lifestyle events.
Cristina Petrini
Cristina is an Italian lifestyle, foodie and travel blogger with a unique perspective. She describes herself as a “witch blogger”.
Melonie Graves
Melonie is a lifestyle influencer with a love of all things home decor, family, food, and wine.
Sarah Funk
Sarah is a travel storyteller. She creates engaging, high-quality videos and photography that is shared on her channels.
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October 1, 2018 12:31 pm
Published by Murray Legg
Have you ever bought something online that was so incredible, you just had to share it with your audience? Imagine if you could monetise your recommendations? Well, Webfluential has done just that. Now with the Webfluential Performance Marketplace, you can get a commission on your favourite ASOS item, suggested Emirates flight or online course from Coursera.
Social commerce – the premise that an audience buys goods and services because people they trust have illustrated the value and social proof of the goods and services through social media – is now a booming economy. As a result, Influencer Marketing is on the rise, with brands scurrying to source the right match of influencer to distribute their messaging to a hungry and trusting audience.
Webfluential has always championed the best interests of the influencer, and for those on the platform, provide value in other ways when campaign work is not available, such as AI driven personality insights, content insights and recommended brands for an influencer to pitch ideas to.
Today we’re launching the Webfluential Performance Marketplace – a way for our influencers to work with leading global brands and earn commissions on sales, on a constant basis – and thus take a step towards true financial independence as a full-time creator.
We’ve teamed up with over 20,000 brands that sell goods and services online so that Webfluential influencers will be able to share a unique link for each merchant that can be posted on their channels and included in their articles. When sales are rung up, the influencer earns a sales commision, in cases of up to 50% of the value of the sale. This is as easy as installing the Google Chrome extension and linking it to the creator’s Webfluential account.
“We’re very excited about merging the influencer marketing and performance marketing worlds together for our influencers. We believe that creators will become an increasing part of the story that brands tell, so by opening up our network of influencers now reaching over 1.3bn people globally, merchants can expect a lift in sales,” says Murray Legg, co-founder of Webfluential.
As an example, influencers can write an article about taking a holiday to their favourite destination, booking the travel on Emirates, the accommodation on Booking.com and the photography equipment on BestBuy. Each of those merchants offer influencers a commission when sales are booked through their performance links.
For influencers on Webfluential, they can start today by logging into their account and activating their Performance account. For those not on Webfluential, they can sign up here.
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