March 16, 2016 2:04 pm
Published by Kirsty Sharman
Influencer Marketing is a global phenomenon that is continuously growing and firmly making its mark in the South African marketing and advertising landscape.
At Webfluential, our influencers cover 96% of the online audience in South Africa with the most popular categories for branded content comprising of entertainment, finance and business, and technology.
Our infographic below explains the above in more detail:
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March 10, 2016 10:16 am
Published by Kirsty Sharman
We recently ran a campaign for KIWI shoe polish, which happens to be a very well-known South African brand. While most of us associate the brand with memories of keeping our school shoes shining or something our parents always kept in the house, it doesn’t necessarily evoke a whole lot of creative thoughts – after all, it is just shoe polish.
However, when we ran the campaign our talented influencers were instantly inspired to express their creativity through artistic pictures of the products and this really got us to look at the brand in a whole new light. We were so impressed by what they came up with, we had to share their work with you.
The above picture was captured by fashion blogger and style icon The Threaded Man. As a fashion blogger, Siyabeyile naturally has a collection of shoes he likes to keep clean. “As The Threaded Man I have LOTS of shoes, from sneakers to formal footwear. I love my shoes, so when it comes to keeping them clean, I’m careful about which products I choose.”
Thuli Mola, the creator of Style Alert SA describes how for years she shied away from purchasing suede shoes, simply because she wasn’t sure how to take care of them. However after discovering a product by KIWI for suede shoes, her shoe collection became more exciting.
“I didn’t want to buy suede shoes because I just didn’t know how to take care of them. But after I discovered KIWI Suede & Nubuck renovator and shoe shampoo, things really changed.”
TeeTeeIsWithMe, a fashion blog created by Thithi Nteta, displayed a very modern image of her favourite shoes. When we value or love something, we want to take care of it. As most of us associate KIWI shoe polish as the go-to product for leather shoes, Thithi decided to trust KIWI with her most expensive suede shoes.
“So, when I was sent a kit by KIWI which contained the Suede & Nubuck Renovator I decided to test out the product on one of the most expensive items I own (hoping and praying it wouldn’t stuff them up)!”
To her surprise the product improved the condition of her shoes and Thithi was chuffed with the product.
So it’s safe to say that “KIWI keeps your shoes clean for a very long, long time”.
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March 9, 2016 8:58 am
Published by Kirsty Sharman
In an industry that is constantly changing and evolving, brands have no choice but to keep their marketing strategies flexible. Part of being flexible involves learning, listening to our consumers online, and adapting to the tips and tricks we learn along the way.
In the Influencer Marketing trade, who better to learn from than the influencers themselves? We get feedback and tips weekly from thousands of influencers and we’re making it our mission to share them with you – because a community who learns together, grows together.
Here are three tips from influencers that all marketers should hear.
1. Creative Freedom is a must!
Brands need to learn to let go, as scary as it sounds. Influencers have spent years building up a large engaged audience, they know best how to engage with them. By giving influencers a bit more freedom to create branded content they know will resonate with their audience, brands will achieve much higher engagement rates and end up running campaigns that consumers actually remember.
2. Set clear campaign objectives
If you work with an influencer platform that has experience in its field, it’ll be easier for you to set realistic goals. Be clear about your expectations and objectives upfront and communicate them with the influencers you’re working with. As with any successful project or campaign, planning is critical and sufficient time should be given to setting clear campaign objectives, having realistic expectations and providing enough time for your influencers to create the best content for your brand.
3. Brand presence should reflect business values, not merely product.
One of the most important factors for a successful Influencer Marketing campaign is ensuring that your brand, not just the product being mentioned, is associated with the right influencers. An example of a brand that did this incredibly well was Omega Watches with their association to James Bond. It doesn’t matter what model of Omega watch is being promoted – the association with James Bond will hold the Omega brand in a highly exclusive light for years to come.
Webfluential is building the smartest technology for brands and social influencers to connect, tell stories and positively influence consumers.
We have built relationships with thousands influencers across the globe, on multiple channels. If you’re a marketer and you’d like to explore working with influencers, register by clicking on the below button.
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