March 9, 2016 8:58 am
Published by Kirsty Sharman
In an industry that is constantly changing and evolving, brands have no choice but to keep their marketing strategies flexible. Part of being flexible involves learning, listening to our consumers online, and adapting to the tips and tricks we learn along the way.
In the Influencer Marketing trade, who better to learn from than the influencers themselves? We get feedback and tips weekly from thousands of influencers and we’re making it our mission to share them with you – because a community who learns together, grows together.
Here are three tips from influencers that all marketers should hear.
1. Creative Freedom is a must!
Brands need to learn to let go, as scary as it sounds. Influencers have spent years building up a large engaged audience, they know best how to engage with them. By giving influencers a bit more freedom to create branded content they know will resonate with their audience, brands will achieve much higher engagement rates and end up running campaigns that consumers actually remember.
2. Set clear campaign objectives
If you work with an influencer platform that has experience in its field, it’ll be easier for you to set realistic goals. Be clear about your expectations and objectives upfront and communicate them with the influencers you’re working with. As with any successful project or campaign, planning is critical and sufficient time should be given to setting clear campaign objectives, having realistic expectations and providing enough time for your influencers to create the best content for your brand.
3. Brand presence should reflect business values, not merely product.
One of the most important factors for a successful Influencer Marketing campaign is ensuring that your brand, not just the product being mentioned, is associated with the right influencers. An example of a brand that did this incredibly well was Omega Watches with their association to James Bond. It doesn’t matter what model of Omega watch is being promoted – the association with James Bond will hold the Omega brand in a highly exclusive light for years to come.
Webfluential is building the smartest technology for brands and social influencers to connect, tell stories and positively influence consumers.
We have built relationships with thousands influencers across the globe, on multiple channels. If you’re a marketer and you’d like to explore working with influencers, register by clicking on the below button.
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March 7, 2016 12:00 pm
Published by Kirsty Sharman
With over 5000 influencers on our platform, it’s tough to choose who to feature in our blog posts. But these four fashion bloggers have perfected the art of stealing the limelight! This month we focus on fashion bloggers who truly inspire their audiences with their work.
Little Miss Katy:
23-year-old Katy inspires her readers through everything from her fashion and beauty advice to finding 10 good things on a Monday. Katy was originally from Mallorca (an island in the mediterranean), and moved to the UK to pursue her passion in musical theatre. If you want to start your week off on a happy note and have Katy’s positivity rub off on you , find out more about her and her inspiring blog.
FooFaFi:
In 2015 FooFaFi was created by LA girl, Katrina. Her blog was inspired by her love for food, fashion and fingernails. Katrina is a BBA marketing graduate currently working as a digital media planner. Her background in business and her passion for fashion resonates throughout her blog. To learn more about Katrina and her blog check out her Webfluential profile.
Baked The Blog:
With over 53k Instagram followers and having been featured in Elle, Glamour and Marie Claire, Aisha Baker has quickly become a true fashion inspiration to many young South Africans. Aaisha shares her fashion choices, make-up trends and everyday snippets of her lifestyle on her blog, which we can’t get enough of. Learn more about Aisha Baker and be inspired by her work.
Buckets & Spades
Our favourite male fashion blog belongs to Matthew Pike. The blog was created in 2008 and was initially a means for Mat to store images and other things that inspired him. Over time the blog evolved into a visual diary, which many have enjoyed reading. Buckets & Spades is now about sharing design tips, creative ideas, and menswear. With over 36k Instagram followers, Mat inspires and influences the fashion choices of men all over the world.
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February 12, 2016 7:13 am
Published by Kirsty Sharman
Sharing individual pictures on social media may be easier than it’s ever been, but sharing stories is more complex. Amberflix, a new app by Idealounge, is all about making and sharing stories a whole lot easier.
Amberflix lets you create your own mini-documentary with images and audio. You record audio whilst snapping images giving a blow-by-blow account of the action as it happens. Just walk, talk and take pictures in one seamless action. When you are done, immediately edit the story if you need to and share. It all happens ‘on-the-go.’
With data-usage often a critical point of interest, Amberflix remarkably compresses the clip into a MP4 file that is less than the size of a normal picture. So sharing to social media (WhatsApp, Facebook, Twitter, etc.), via email or using to create your Facebook profile is not only immediate, but also data-lite.
The best part about Amberflix is that it really easy to use and available as a free download for Android and Apple devices (with In-App purchases available). So you can trial the app, and then subscribe to unlock double the recording time, editing functions that allow you to add new pictures, rearrange the pictures and add filters, and the ability to send individual pictures to your gallery for sharing and/or safe keeping.
Check out some of the Amberflix clips created by some of our influencers below in music, sport and fashion. How are you going to use Amberflix?
With storytelling made this easy, we can all be David Attenborough.
Download Amberflix for iOS and Android below:
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