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Seven Seconds Of Fame | Media Kit Showcase

You only have seven seconds to make a first impression, that’s according to a blog post about the benefits of having a credible Media Kit. As an influencer it’s imperative that you use all the technology available to you to make those seven seconds count. Being an influencer means you get to spend your days creating content about topics you love. It also means mastering the art of marketing yourself to brands, which isn’t always easy.

While Webfluential brought you the technology such as Booked By Webfluential and the Media Kit, it’s up to you to take advantage of this by ensuring your Media Kit is complete and eye-catching. If your Media Kit doesn’t spark any interest, chances are marketers will  pass on by to the next profile.

To give you some inspiration, we are featuring a few influencers who really nailed it in just seven seconds. We’re incredibly proud of the influencer community we’ve built at Webfluential and even more proud of some of these Media Kits!

Tuxedo Trio:

When it comes to our influencers, we never discriminate which is why we had to feature one of our furry influencers. The Tuxedo Trio is a blog about three cats (Jack, Ben and Hugo) who all look like they’re wearing tuxedos! The blog was created in 2011 and includes pet-related product reviews as well as stories, videos and images of the Tuxedo Trio.

For cat lovers the blog includes tips on how to keep your furry friends healthy, active and house trained. Take a look at their very cute and impressive Media Kit.

Howard Blount

Howard Blount, founder and editor of the travel website Backroad Planet, shares his adventures traveling the world and his passion for traveling to remote destinations in search of anything rare. Howard provides his readers with resources such as tips on planning the perfect road trip, which backroads to take, and things he likes and recommends to other travelers. Being a travel blogger his Media Kit naturally includes reviews written for travel brands. Let Howard’s Media Kit  inspire you.

Slick Mummy

Slick Mummy is a parenting blog dedicated to highlighting the little things that make parenting look/ seem easy. A “Slick Mummy” can be defined as a mom who can carry a toddler through an airport in high heels, do the school run in leather leggings, crayon inspirationally and maintain decorum in three languages. This site was created to inspire and bring hope to all mothers.

Have a look at this slick mummy’s Media Kit.

Michelle Harris

Michelle Harris is the creator of TechieMinx where she shares her passion for gaming, gadgets and social media. Being a brand ambassador, Michelle often reviews products for brands. Her knowledge on social media and Influencer Marketing makes her even more valuable to brands.

Have a look at her work on her Media Kit.

Chermaine aka Chammy

Chermaine aka Chammy, is a funky mom and lifestyle blogger who writes about health, beauty, food, parenting, technology and everything in-between. As a stay-at-home mom Chermaine talks about how others can make money from home, leading by example with her very own beauty product line.

Have a look at the brands she’s worked with on her Media Kit.

That is all for today’s showcase! By displaying all the work you have done for brands, marketers are able to see what you’re made of. So don’t be shy to take advantage of all the options available to you right in your Webfluential dashboard. If you want to get really creative you can even tweet your Media Kit directly to brands – letting them know you’re up for collaboration.

To help create your Media Kit that will give you the seven seconds of fame you deserve, we’ve created a basic checklist for you to follow:  

1. Make sure you tell marketers what they want to know
2. How big is your audience? The Media Kit allows you to showcase your following in a neat and presentable way. Who is your audience and how do they align with their brand?
3. Update your Media Kit regularly and show marketers what content you are capable of producing.
4. Make use of all the customizable options so that your Media Kit stands out from the crowd – like custom URLs, backgrounds, content etc.
5. Toot your own horn and tell them why you stand out, even if you do it through featured tweets. Brands aren’t going to know how great you are unless you can tell them and have your Media Kit as your evidence.

Have you set up your Media Kit yet? If so Tweet us a link using #TeamWebfluential and we’ll share it with our audience.

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Influencer Marketing landscape in South Africa

Influencer Marketing is a global phenomenon that is continuously growing and firmly making its mark in the South African marketing and advertising landscape.

At Webfluential, our influencers cover 96% of the online audience in South Africa with the most popular categories for branded content comprising of entertainment, finance and business, and technology.

Our infographic below explains the above in more detail:

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3 bloggers who brought our Kiwi campaign to life

We recently ran a campaign for KIWI shoe polish, which happens to be a very well-known South African brand. While most of us associate the brand with memories of keeping our school shoes shining or something our parents always kept in the house, it doesn’t necessarily evoke a whole lot of creative thoughts – after all, it is just shoe polish.

However, when we ran the campaign our talented influencers were instantly inspired to express their creativity through artistic pictures of the products and this really got us to look at the brand in a whole new light. We were so impressed by what they came up with, we had to share their work with you.

The above picture was captured by fashion blogger and style icon The Threaded Man. As a fashion blogger, Siyabeyile naturally has a collection of shoes he likes to keep clean. “As The Threaded Man I have LOTS of shoes, from sneakers to formal footwear. I love my shoes, so when it comes to keeping them clean, I’m careful about which products I choose.”

Thuli Mola, the creator of Style Alert SA describes how for years she shied away from purchasing suede shoes, simply because she wasn’t sure how to take care of them. However after discovering a product by KIWI for suede shoes, her shoe collection became more exciting.  
“I didn’t want to buy suede shoes because I just didn’t know how to take care of them. But after I discovered KIWI Suede & Nubuck renovator and shoe shampoo, things really changed.”

TeeTeeIsWithMe, a fashion blog created by Thithi Nteta, displayed a very modern image of her favourite shoes. When we value or love something, we want to take care of it. As most of us associate KIWI shoe polish as the go-to product for leather shoes, Thithi decided to trust KIWI with her most expensive suede shoes.

“So, when I was sent a kit by KIWI which contained the Suede & Nubuck Renovator I decided to test out the product on one of the most expensive items I own (hoping and praying it wouldn’t stuff them up)!”

To her surprise the product improved the condition of her shoes and Thithi was chuffed with the product.
So it’s safe to say that “KIWI keeps your shoes clean for a very long, long time”.

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