July 15, 2016 8:36 am
Published by Webfluential
Twitter – @Stum_ZA
We’re a technology company that has some talented individuals who each play a huge role in bringing our tech, service, brand and vision to life. Our regular monthly feature aims to showcase and introduce you to some of these incredible people at Webfluential.
Our next feature is on our ‘influencer whisperer’ here at #TeamWebfluential, please meet one of our Campaign Managers, Tumelo!
1) Hi Tumelo! Please tell us a little about yourself in two sentences
Tumelo is obviously a tech/digital enthusiast, I’m a hip hop nerd – super fan of the music. I’m a good freestyler too actually! In short – I’m a student of life, always learning new things.
Yeah that’s me in two sentences haha!
2) What inspired you to come work with #TeamWebfluential?
I was doing a Digital Marketing internship at Livity Africa called Digify Pro, and Webfluential was looking for some young blood to come and join the A-team! They called a few of us in for an interview and it so happened that I was a blogger at the time, I guess that was one of the advantages I had.
I’ve always had a passion for the blogging industry but I had no idea how Influencer Marketing worked or how this platform was able to connect brands with influencers, so yes there was an element of blurriness and curiosity at the same time, but I knew that I always wanted this more than anything in the world.
3) What is the one thing you hope to accomplish in the next five years?
To make the #MGYoung200 list haha! Nah man, more than anything I just want to add value to both the global tech and digital industries.
4) If you could have dinner with any three people in the world, who would they be and what would you order?
That’s easy! Michael Jordan, Will Smith and Tasneem Mia (one of my colleagues) actually.
We’d have pizza!
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July 8, 2016 2:35 pm
Published by Kirsty Sharman
On Saturday (July 2nd) the 120th annual Vodacom Durban July took place at Greyville Racecourse. Though the event is known for being the most famous South African horse racing event of the year, over time it has also become renowned for being quite a fashion focused and social affair. Each year top celebrities gather, dressed to the nines, in an attempt to outshine each other. While we cannot be sure who outperformed who on the red carpet we can determine whose tweets were the most influential. Here are 4 of the most influential tweets from #VDJ2016
All in all the hashtag was used in tweets more than 15 000 times leading up to and during the race. While the Conglomerate won the actual race @Bonang_m definitely won the race to having the most retweeted tweet about
#VDJ2016, which could easily have been seen close on 60 million times!
For data around the #VDJ2016 hashtag, you can view the Webfluential Track Only Report we created. The Track Only Reports show you the reach of hashtags, handles and conversation around particular people, brands and events. The reports are also able to indicate the most influential people in the conversation.
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July 5, 2016 2:35 pm
Published by Kirsty Sharman
As influencer marketing becomes big business, brands have started investing not only in content but also in analytics. Why? Because they want to be able to track the success of their influencer campaigns.
As an influencer, you’ve probably spent hours and hours analysing the data across your platforms on behalf of the brands you work with. It can be time-consuming!
That’s about to change.
Webfluential has always offered you (and brands) scores based on your reach, resonance and relevance. Now we’re taking that a step further: by introducing Influencer Analytics.
If you’re signed up as an influencer at Webfluential, we’re giving you insight into your stats across every platform you use, all in one place: your dashboard.
Where to see your Influencer Insights
If you’ve logged into your Webfluential profile recently, you might have come across your Influencer Insights already (you can see them at the bottom of your dashboard). By pulling data from your various channels we’ve compiled unique insights into your growth and audience.
Twitter insights
On Twitter you’ll be able to track retweet rates, interactions, engagements and audience growth. To see your Twitter analytics you’ll need to log into your Webfluential profile, click on “My profile”, then click on “Manage Twitter”. Shortly, you’ll be able to see your Twitter insights, which should look like this:
Facebook and Instagram insights
On Facebook and Instagram you’re able to see growth in fans and impressions as well as weekly likes and comments. To see your Facebook and Instagram stats, click on “My Profile” then “Manage Facebook/Instagram”. Your stats should take a few moments to load and will look like this:
Blog insights
On your blog you can now track page views and session duration, as well as new users visiting your blog and which country they’re from. Click on “My Profile”, then “Manage Blog”. Your stats should look like this:
YouTube insights
YouTube tracks your views, number of videos and your likes and comments. To view your YouTube stats, click on “My Profile” and then click “Manage YouTube”. Expect to see a screen that looks like this:
Only you can see your Influencer Insights; they’re not publically available. They’re a great new way to measure your growth across multiple platforms, in one space.
What you think about this new analytics offering? Please email [email protected] if you have any feedback. We’d love to hear your thoughts!
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