It’s exciting to see thousands of Webfluential influencers create impressive Media Kits. We love helping influencers turn their passion into a business, which is why we’ve compiled a list of five tips to help influencers use their Media Kits to market themselves to brands.
Here is a sumary of the five tips:
Let your Linkedin network know you’re a Webfluential Accredited Influencer
Use the ‘Book Now’ button on your Facebook Fan page
Make sure your Media Kit comes up when people Google your name
Tweet your Media Kit to brands who are a good fit for collaboration
Include your Media Kit in your email signature
What tips do you have for marketing yourself with your Webfluential Media Kit? Let us know in the comments.
This blog post was originally written by Ruan Fourie.
Having a profile also gives you a free Webfluential Media Kit, and by putting it to good use you can land yourself more jobs as an influencer.
Marketers and brands use Webfluential to search for influencers, but most marketers will also use Google to dig deeper and research influencers some more. Your Webfluential Media Kit provides marketers and brands with a central location to find all the info around you, but that’s not all – it can also help improve your SEO.
To make use of the SEO benefits we suggest you customize your Media Kit URL so that it includes your brand/name. This way your Webfluential Media Kit becomes one of the results that appear when someone enters your name (or brand) into a search engine like Google.
Before Webfluential Media Kit URL customisation:
After Webfluential Media Kit URL customisation:
How do I customise my Webfluential Media Kit URL?
Login to your Webfluential account, in the left hand navigation menu click “My Profile” and scroll down until you reach the “Your Domain” section of your profile. Click the “Edit” button and customise your URL.
Your Webfluential Media Kit is a great summary of your Influencer profile
Google spiders/crawlers are like little robots and the easier we make it for them to understand who we are and what we do, the easier it is for them to convey who we are and what we do to the rest of the word with search results. Your Webfluential Media Kit clearly shows your profile as an online influencer. It has all the infomation Google needs in one place and conveniently links to your social media profiles and your blog or website.
Linking to your Webfluential Media Kit from your blog or website shows Google that the Media Kit has your stamp of approval and also helps brands easily find information about your influencer profile. And now that the Booked By Webfluential Booking Form can be included in your Media Kit, it’s easy for brands to get a quote from you – in just a few clicks.
If you aren’t a Webfluential influencer already, and would like access to our Media Kit builder, then simply apply to become a Webfluential influencer by clicking the button below.
You probably tip your waiter more than you pay for internet services
At Webfluential we’re all about giving you the tools to grow your influence and take your personal brand to the next level. With the launch of Booked By Webfluential, we’ve taken it one step further. Now brands can book you directly from your own website, using a slick-looking booking form that generates a quote for your work. Like other web-based booking tools, we charge a small service fee for each booking you accept – about 10%. What you’d usually tip your waiter.
Let’s talk about Airbnb, another online booking service. They’re the guys who changed the face of rental accommodation, convincing ordinary people to open their homes to local or foreign guests and make some extra cash at the same time. So, just like the local B&B or hotel – but at a more affordable rate. Today Airbnb is the best thing to have happened to the tourism industry world-wide.
But Airbnb isn’t alone. Freelancer.com and Upwork.com are two sites that have made a name for themselves as portals to cash for hardworking freelancers.
Then there’s our influencer marketing platform, reinventing the relationship between brands and influencers by making it easier than ever to connect and collaborate, with our Booked By Webfluential technology.
These sites all have one thing in common – we all charge a small percentage on a transaction or booking. Charging a fee makes business sense. It allows us to keep custom-developing useful tools to make your lives easier.
For Airbnb, Freelancer.com, Webfluential and Upwork, this percentage is determined by demand and value to both our customers and users.
Let’s compare:
Airbnb
The service is quick, easy and fun. Today you’re drinking a cup of tea in your backyard, tomorrow you’re under a brolly in London. Travellers pay a guest service fee, which can be anything from 6-12%. An additional 3% service fee is collected from the host for each reservation. That’s a percent on each side to ensure Airbnb delivers on the following guarantees and services:
Customer support
Host guarantee
Transaction fees covered by Airbnb
Personalised service and pretty impressive holiday experiences
Airbnb also charges VAT for hosts and guests in some regions and their own variable exchange rates. There’s quite a bit more happening behind the scenes than what appears on the surface, but still not as complicated or pricey as many other holiday booking sites.
Time saved: What’s a few percent when you’ve just saved hours scouring for deals on the internet and you get to live comfortably at a cheaper rate in someone else’s home for a few days?
Freelancer.com
Freelancer.com charges the client a small project fee dependent on the size of the project. Their table can be a little daunting and expects you to do a lot of reading in order to figure out how to get the best value for your bid. The site also charges a percentage fee in contest winnings by taking a 20% service fee from the total service price and a 15% project fee if a freelancer is awarded a recruiter project. What does it offer the user?
Anytime cancellation up to seven days from booking with a full refund
Protection of payment until work is done to specific standards
A project-based structure for cost-saving and broader reach
Access to a broad spread of work and opportunity for those who want it
Time saved: Need a competent freelancer without the hassle of emailing a thousand people referred by friends? Here you go.
Upwork.com
Upwork has a service fee – 10% of the total amount charged to the client – which is paid by the freelancer. The client gets the freelancer and the contacts for free. The freelancer has to work out a final charge which can include the service fee as part of the overall price. What are the benefits?
Central location to find verified clients and work
A clearly outlined rate calculator and help system
Access to a pool of talent which is ready to grab and bid on a job
A well-established system which accesses a global market
Time saved: All of the freelancers in one space across multiple platforms. When it comes to cutting on time, this is a big one for both client and freelancer. Time saved is enough to take on a new commission and accept payment from an old one.
Webfluential
Webfluential’s booking form Booked By Webfluential is easy to use, plugs into WordPress, and gives you instant credibility as an influencer. The charge is 10% off the top, without any hidden agendas or secretive extras. And the value add?
Free and simple to install which allows a booking from anywhere, anytime by any brand
Brands get a professional quote instantly. You get to generate a quote easily
Pricing support that ensures that you stay in line with market demand or use your own structure
Get paid on time
Improved collaboration and reporting with everything from a one-on-one Chat Room function , to bookings, briefs and payments – all in one place
Time saved: One form. A thousand brands. You don’t need 1 000 forms with vendor details, agency lists, payment chasing and frustration. Time saved is enough to write another blog post, engage another reader and build on your influence.
