How much would you pay to influence the world? How about 10%?

April 1, 2016 8:00 am Published by

Platform Comparison Table 1

You probably tip your waiter more than you pay for internet services

At Webfluential we’re all about giving you the tools to grow your influence and take your personal brand to the next level. With the launch of Booked By Webfluential, we’ve taken it one step further. Now brands can book you directly from your own website, using a slick-looking booking form that generates a quote for your work. Like other web-based booking tools, we charge a small service fee for each booking you accept - about 10%. What you’d usually tip your waiter. Let’s talk about Airbnb, another online booking service. They’re the guys who changed the face of rental accommodation, convincing ordinary people to open their homes to local or foreign guests and make some extra cash at the same time. So, just like the local B&B or hotel - but at a more affordable rate. Today Airbnb is the best thing to have happened to the tourism industry world-wide. But Airbnb isn’t alone. and are two sites that have made a name for themselves as portals to cash for hardworking freelancers. Then there’s our influencer marketing platform, reinventing the relationship between brands and influencers by making it easier than ever to connect and collaborate, with our Booked By Webfluential technology. These sites all have one thing in common - we all charge a small percentage on a transaction or booking. Charging a fee makes business sense. It allows us to keep custom-developing useful tools to make your lives easier. For Airbnb,, Webfluential and Upwork, this percentage is determined by demand and value to both our customers and users. Let’s compare:


The service is quick, easy and fun. Today you’re drinking a cup of tea in your backyard, tomorrow you’re under a brolly in London. Travellers pay a guest service fee, which can be anything from 6-12%. An additional 3% service fee is collected from the host for each reservation. That’s a percent on each side to ensure Airbnb delivers on the following guarantees and services:
  • Customer support
  • Host guarantee
  • Transaction fees covered by Airbnb
  • Personalised service and pretty impressive holiday experiences
Airbnb also charges VAT for hosts and guests in some regions and their own variable exchange rates. There’s quite a bit more happening behind the scenes than what appears on the surface, but still not as complicated or pricey as many other holiday booking sites. Time saved: What’s a few percent when you’ve just saved hours scouring for deals on the internet and you get to live comfortably at a cheaper rate in someone else’s home for a few days? charges the client a small project fee dependent on the size of the project. Their table can be a little daunting and expects you to do a lot of reading in order to figure out how to get the best value for your bid. The site also charges a percentage fee in contest winnings by taking a 20% service fee from the total service price and a 15% project fee if a freelancer is awarded a recruiter project. What does it offer the user?
  • Anytime cancellation up to seven days from booking with a full refund
  • Protection of payment until work is done to specific standards
  • A project-based structure for cost-saving and broader reach
  • Access to a broad spread of work and opportunity for those who want it
Time saved: Need a competent freelancer without the hassle of emailing a thousand people referred by friends? Here you go.

Upwork has a service fee - 10% of the total amount charged to the client - which is paid by the freelancer. The client gets the freelancer and the contacts for free. The freelancer has to work out a final charge which can include the service fee as part of the overall price. What are the benefits?
  • Central location to find verified clients and work
  • A clearly outlined rate calculator and help system
  • Access to a pool of talent which is ready to grab and bid on a job
  • A well-established system which accesses a global market
Time saved: All of the freelancers in one space across multiple platforms. When it comes to cutting on time, this is a big one for both client and freelancer. Time saved is enough to take on a new commission and accept payment from an old one.


Webfluential’s booking form Booked By Webfluential is easy to use, plugs into Wordpress, and gives you instant credibility as an influencer. The charge is 10% off the top, without any hidden agendas or secretive extras. And the value add?
  • Free and simple to install which allows a booking from anywhere, anytime by any brand
  • Brands get a professional quote instantly. You get to generate a quote easily
  • Pricing support that ensures that you stay in line with market demand or use your own structure
  • Get paid on time
  • Improved collaboration and reporting with everything from a one-on-one Chat Room function , to bookings, briefs and payments - all in one place
Time saved: One form. A thousand brands. You don’t need 1 000 forms with vendor details, agency lists, payment chasing and frustration. Time saved is enough to write another blog post, engage another reader and build on your influence. Watch our Booked By Webfluential video below: