Author Archives for Mikyron Padayachee

Selling online? Theres and influencer for that

Thousands of people are making a living from affiliate marketing today. According to Forrester Consulting, around 84% of publishers are making use of affiliate marketing as a means to drive revenue from their sites and content. Spending on affiliate marketing is expected to reach 7 Billion dollars by 2020. Affiliate marketing can be defined as a performance-based business. A Brand can generate revenue by using independent marketers called affiliates. These affiliates earn a fixed commission which is paid only when sales are made, an action takes place or leads confirmed. The idea of Affiliate marketing is based on revenue sharing. Find out more about affiliate marketing here: Affiliate Marketing-The Ultimate Guide. Influencers can be extremely successful by using Affiliate marketing. Right now most influencers rely on being ‘paid per post’ by brands, however, there is great potential for powerful influencers to take advantage of affiliate marketing. There is a way that influencers with large followings and real impact on their audience can monetize their influence. Amazon is trying to bridge the gap between affiliate and influencer. This solution could be extremely lucrative for influencers as well as the Amazon’s marketplace. According to TechCrunch, Amazon is currently beta testing a much more targeted and finely tuned version of their affiliate program, designed specifically for influencers. Amazon’s solution to bridging the gap between affiliate and influencer is to provide influencers with their own storefront where they can sell products that they believe in through their ‘influencer affiliate’ link to their audience. The products they sell on their store will be relatable to their audience. The influencer will only have to worry about driving traffic to their Amazon site. Amazon’s interest in the influencer space is further proof that people buy from people they trust. And today, influencers are the ones driving purchasing decisions. While the program is still in beta testing will be very interesting to see how Amazon builds on the success of Affiliate marketing by empowering influencers to lead the charge.  

Five motoring influencers you have to follow before buying your next car

Whether you are a JDM fanboy, love American muscle or dream of the latest supercars social media is a haven for car enthusiasts. Petrol heads use social media to show off their rides, find communities of like-minded people and look at the latest trends. Every country has their own car cultures and each culture its own influencers. The automotive industry has leveraged these influencers creating stunning campaigns, telling engaging stories. Like most influencers, motoring influencers hold a unique position between buyers and sellers. However, unlike car salesman whose opinions are oftentimes mistrusted, as consumers know that they have a deep interest in selling cars and products, motoring influencers have opinions that are authentic and are just as knowledgeable about the automotive industry. Motoring influencers authenticity stems from their desire to share the best advice with their audience. When brands in the automotive industry partner with motoring influencers they dodge the mistrust that is often associated with sales in the automotive industry and get directly to the point where the influencer's audience can digest the pro’s and con’s of their product, making smart purchasing decisions.

Whether you are thinking of buying a new car, servicing your current one or finding the latest trends in car culture you can rely on motoring influencers. Below we have listed 5 top motoring influencers on Webfluential.

Charles Sanville - Humble Mechanic

David Perel

Gilbert Rahme - AUTOLiban

Shifting Lanes

Tajideen Sumbo- SUPERCARS OF AFRICA

Start partnering with motoring influencers here.

Apply to be a Webfluential influencer here.

5 fitness influencers who will inspire you to get in shape

Fitness influencers on social media are spreading health and fitness with their audience one post at a time. Becoming fit and eating healthy are some of the most popular new year’s resolutions. We are well into 2019 and anyone looking to rekindle their fitness motivation or continue their grind only has to turn to social media. Fitness influencers share effective workout regimens and healthy lifestyles with their audience. They build a sense of community by inspiring and educating through their content. From #FitFriday to #MotivationMonday, fitness influencers have changed the way we behave at the gym and in the kitchen. Whether you are someone wanting to get motivated or a brand wanting to collaborate with a fitness influencer to tell your story, check out these 5 fitness influencers who are on Webfluential.

Torrie Wilson

RunningBrina

Tumi Seeco

Erin Stern

James Alexander-Ellis

Start collaborating with fitness influencers here.

Are you an influencer? apply to be a Webfluential creator here.