Author Archives for Mikyron Padayachee

Optimize your Media Kit with IBM Watson

By better understanding our influencers, we make better connections for brands and marketers.

In order for us to match you with the brands most suitable to you and your brand, we want to understand the deeper insights about your digital personality. Since 2017, we’ve integrated with IBM Watson and have helped make better connections between brands and influencers.

IBM Watson is an analytics product that gives us (and brands) a better idea of your digital personality and online presence based on the content that you publish online. This feature gives marketers and brands insight into your online personality, tone, and values so they could choose the right influencer to collaborate with to share their branded content and in return, get better results.

This is what the insights look like in a sunburst chart:

Take a look at what IBM Watson insights look like on a Webfluential Media Kit: https://webfluential.com/kelsyenelson

So how does IBM Watson compile your insights?

It’s pretty simple. You connect your social platforms and IBM Watson will analyze your content feeds whether it be blog posts, tweets, Instagram, Facebook or YouTube. It’s that easy.

Ready to get started? Follow the steps below:

Steps to Add Personality Insights to your Profile:

1. Login to Webfluential and look for the blue box titled “IBM Watson”
2. Click on “Get personality insights”
3. The algorithm will run and analyze your content
4. You will then be directed to your insights page
5. Then choose to show your personality insights on your media kit by clicking the toggle “Show on your Media Kit”
6. Share on social media highlighting that your profile now includes personality insights with Watson.

What to do if you don’t see the IBM Watson prompt on my influencer dashboard?

To determine your personality insights we need access your content feeds, be it blog posts, tweets, Instagram, Facebook, or Youtube. IBM Watson will only be able to analyze your content if you have enough content. If you don’t see the IBM Watson prompt on your influencer dashboard, consider linking more channels to your profile.

Some finer details

Once you have activated your personality insights and IBM Watson has generated your Personality Sunburst Chart, there will be a section below the graphic chart regarding your Consumer Behaviour.

These insights include purchasing preferences, health, and activity as well as other important lifestyle statements. This information is gathered and ascertained by IBM Watson based on your content. You can edit this data to be exact if you don’t find it to be accurate. This data and information will further help brands and marketers in their search for the perfect influencer.

Pro tip

Share your insights with your audience! We are actively growing our community to encourage you to share your media kit and insights with your audience. You never know who might book you for a campaign!

Feeling stuck?

Please visit our FAQ section here:

https://webfluential.com/faq

START EARNING A PASSIVE INCOME WITH GETTY IMAGES AND WEBFLUENTIAL

Collaborating with Getty Images is a great way to start earning a passive income and expand your earning opportunities. This article gives you the rundown on how to start collaborating and earning.

Getty Images is the world’s largest photo agency. They are a supplier of stock images, editorial photography, video, and music for business and consumers. It targets three markets—creative professionals (advertising and graphic design), the media (print and online publishing), and corporate (in-house design, marketing and communication departments).

Webfluential wants to help our influencers by giving them an opportunity to market and monetize themselves through Getty Images. This collaboration will allow influencers to fast track their way to becoming a Getty Images contributor. Only influencers who are signed-up to Webfluential can be put forward for this collaboration. 

How it works

Getty Images releases a mass brief to influencers via the Webfluential website. The brief has a specific theme to which Getty requests influencers to create content around, for example, in the latest brief the theme is Human Touch. 

This theme prompts influencers to create content (images) around what they perceive as human touch. This could be literal, figurative or suggestive depending on what your angle to the theme is. You can create as much or as little as you like. 

Once you have created content around the theme, you can submit your proposed content to Getty images via Webfluential, which will then be accessed and curated. If your content is approved, you will be notified and it will then become available on Getty images for licensing by consumers with a Getty Images membership.

Currently, the briefs are only available according to region. If the brief isn’t available in your region, it won’t appear on your profile under earn, but keep an eye out for when briefs do become available in your region to ensure that you don’t miss out on the opportunity.

How you earn

The great thing about collaborating with Getty Images is that it’s a long term earning opportunity. Each time your image gets licensed you will earn royalties on that image. This means that even years after the image has been uploaded, you could still be earning from that content.

Sounds great right? Let’s get you earning.

Follow these easy steps to start:

1. Log into Webfluential
2. Once you’re on your dashboard, click on the “earn” tab on the left
3. Scroll down to Getty Images (it will only show if there’s an available brief)
4. Click the “apply” button
5. If you haven’t yet, join via Twitter or Instagram when it prompts you

It’s as easy as that! Start earning today.

BECOME AN INFLUENCER MARKETING PRO BEFORE LUNCH!

Our Udemy course about the fundamentals of Influencer Marketing will cover everything you need to know to start growing your future success as a creator. Designed for digital marketers, aspiring entrepreneurs and influencers alike, Webfluential motivates you to empower yourself through learning the ins-and-outs of this industry and in return, gain the potential to achieve monumental success.

The world of influencer marketing can be quite intimidating to start, but delve a little deeper and you’ll see that it’s all dependant on how much you’re willing to grow and learn in order to succeed.

We encourage users to be as informed as possible in this world where knowledge is power. 

For both influencers and marketers alike, it’s important to know what to expect, what is expected of you, and most importantly, how to deliver campaigns that reach incredible success and smash the objectives you wish to achieve. The FTC and other regulatory bodies require minimum standards to be observed, so rather than getting caught out, take our course and participate in the industry as a professional.

Our Udemy course provides a comprehensive overview of the influencer marketing landscape and arms you with the key elements in planning, running and reporting on a successful campaign - essential skills in the industry of influencer marketing. Your success is our success and by investing a small amount of your time and money, you’ll be well on your way to great earnings and experience as a creator.

In this course we dive into:

1. The fundamentals of influencer marketing
2. Typical use cases for influencer marketing, including awareness, growth in your social capital and ultimately-sales
3. Influencer archetypes and where best to use them
4. How to compile campaign targeting for a specific audience, media channel and budget
5. How to formulate an effective influencer marketing strategy and roll-out plan
6. Understanding how influencer marketing fits into a digital media strategy
7. Appreciating the model of Shared Value between brands, audiences and influencers

All you need is a basic understanding of social media marketing and a curious mind!

What are you waiting for?

Register for the Introduction to Influencer Marketing Course here