Author Archives for Kirsty Sharman

Step-by-step: Connecting your Blog to your Webfluential Profile

December 17, 2015 7:15 am Published by Kirsty Sharman

This blog post was originally written by Ruan Fourie. A lot of Influencers see their blog as a center point for all their Influecner Channels. Brands love Influencers with blogs, and that is why this step-by-step post is all about conneting your blog to your Webfluential profile. Connecting your blog to your Webfluential profile can be done in three simple steps and it does not take more than 5 minutes to set up, so let's jump right into it. If you have not applied to be a Webfluential Influencer yet, you can apply by simply clicking the button below.

Step 1: Select the profile that you want to connect the blog to

Simply login to your Webfluential account and from your Dashboard you can select the profile that you want to connect the blog to. Most Influecners only have one profile, but you can have multiple profiles that each have their own blog and social accounts. For this reason it is important to select the relevant profile that you want to connect your blog to.

To get to your profiles, simply click the "My Profile" section in the right hand side menu bar on your Dashboard, your profiles will then drop down and you can simply select the relevant profile that you want to connect a blog to.

Step 2: Add a blog

When you get to your profile page simply click the "+ Add Blog" Button. The button in indicated in the image below. If you have never added a blog to your profile, the button will be grey in colour. If you have however added a blog to your profile before, the button will be yellow in colour like in the image below and it will say "Manage Blog".

If you have added a blog in the past and the button is yellow as in the image above, you will see the next screen before you can get to step 3. Once you've clicked "Manage Blog" button you will see the screen in the image below. Simply click "Edit Account" to change or update the blog you have added to the profile in the past. If you have never added a blog to your profile before, you will be taken directly to the screen in Step 3. Click Edit Account

Step 3: Tell Webfluential where to find your blog

Step 3 is where you tell Webfluential where to find your blog. Simply enter the name of your blog and a short description in the two fields supplied. When you past the URL (web address) of your blog make sure that you use the correct URL. The easiest way to do this is to simply go to your blog via your internet browser and then you can copy the URL from the address bar of your internet browser. Adding your Blog URL

We have noticed that a lot of Influencers add the www. subdomain of their blog when that is not the URL of their blog. For example http://www.myexampleblog.com/ instead of http://myexampleblog.com/. If you copy and paste the URL direct from your browser address bar, this common mistake can easily be avoided.

Step 4: Connecting your blog RSS Feed URL

Connecting your blog RSS feed is important so that the Webfluential Platform can see when you have completed jobs on your blog. We are still working on some minor bugs at the moment that have been stopping some RSS Feeds from connecting. Not to worry, we are working on it and you can still connect your blog to your Webfluential profile even without the RSS feed. When you have correctly entered your blog URL in step 3, your RSS Feed address should appear automatically and you can connect the RSS feed of your blog to your Webfluebtial profile. If successful you will see the titles of your latest blog posts like in the image below. Once again, if you get the "Nope"message while trying to connect your RSS feed, don't worry, we are working on the solution and you can simply continue to the next step. Not connecting your RSS feed will not affect your ability to get jobs.

Step 5: Connecting your Google Analytics Account

Google Analytics is the globally accepted standard for keeping track of traffic to a website. That is why most marketers will request to see the Google Analytics data for your blog when they are thinking of including you in an Influencer Marketing campaign. This is also the reason why we connect your Webfluential account to your blog's Google Analytics data, to accurately score your blog and suggest how much you should be charging for a blog post. To connect your Webfluential profile to the Google Analytics data make sure that you are logged in to the Google Account that has administrative access to the Google Analytics profile of your blog. To do this simply log out of all Google accounts and then start the authentication process from section three of the blog connection process, like in the image below. First you authenticate the correct Google Account, then you simply select the correct Google Analytics tracking code and within 24 hours your traffic data will be availible for you to see via your Webfluential profile.

To complete this step you will have to have a Google Analytics tracking code installed on your blog. If you are running a WordPress site, it will have to be a self-hosted site before you can have Google Analytics on your site. THis means that you can not have Google Analytics on a WordPress site like http://myexampleblog.wordpress.com/. You also need to have more than 50 unique visitors a month to your site before Webfluential will display any Google Anaytics data to you when you are logged into your Webfluential account.

Your blog is connected to your Webfluential Profile

Once your blog has been connected you will be able to set the price for a sponsored blog post on your blog and marketers will be able to find your profile via searches on Webfluential platform so that they can include you in Influencer Marketing campaigns. If selected for a campaign you will receive a job offer that you can accept or decline at your own discretion. Your Webfluential profile is the easiest way for brands to find Influencers like you.

New ways to find credible Influencers

December 9, 2015 3:25 pm Published by Kirsty Sharman

Finding credible Influencers causes sleepless nights for many marketers. As innovators in the influencer economy, we feel it is our responsibility to make this as simple and effective as possible (so you can rest easy). Just as Airbnb has revolutionised the travel industry by providing a marketplace for accommodation owners to rent to travellers, we are transforming the marketing industry by offering a marketplace for influencers to sell their services to brands.

Our goal is to make Influencer Marketing easier than ever before.

This means we strive to make the search for credible influencers plain sailing for marketers and provide more opportunities for brands and Influencers to work together. We recently added new Influencer tools to our platform that not only help Influencers market themselves better to brands, but also help brands select more relevant Influencers. I have chosen the 2 new Influencer features that I think marketers will love:

1. New ways to partner with Influencers

If you have run an Influencer Marketing campaign on our platform in the past, you already know that we provide the best Influencer Marketing tools to search for influencers, manage campaigns and track results. However, as Influencer Marketing evolves, so do the needs of the community using our platform and this gives us the chance to add new features to move the industry forward. In addition to being able to work with Influencers on Influencer Marketing campaigns, we have built-in new channels for brands and Influencers to partner on. These include:

Event appearance: contract for half or full day to attend events
Content writing: writing in exchange for a fee
Display media: banner advertising on a blog
Audience remarketing: remarketing to an audience that visits a particular blog

2. Compare Influencer media kits to make the best selection

Media kits are a standard tool used in the industry for Influencers to showcase their audience analytics, brands they have worked with and examples of content they have created. As marketers, we use these media kits to help evaluate the relevance of an Influencer for our brand. However, media kits are often outdated and difficult to compare as there is no standardised format. Our new media kit tool allows Influencers to customise a template and give marketers access to their updated analytics, previous brand partnerships and created content. The format provides a more standardised layout to benchmark one Influencer against another, as well as, Webfluential verified analytics.

Finding credible Influencers does not have to be difficult. Sign up to our platform to see just how easy it can be.

Or find out more about these new features from our team?

Our New Influencer Tools help monetise your blog

December 2, 2015 2:21 pm Published by Kirsty Sharman

Monetising your blog or social profiles and marketing yourself to brands are challenges many Influencers face. From novice to professionals, discovering new ways to make money or build brand partnerships, can be stumbling blocks that many struggle to resolve. Webfluential launches new tools to help monetize your blog and market yourself to brands Webfluential has always offered a quick and easy solution to gain exposure to big brands looking for Influencers. Our platform has created the perfect space for Influencers to market their blog, Twitter, Facebook, Instagram and YouTube to brands, by simply completing your Webfluential profile. Now we are taking things a step further. We are launching some new tools today that will help all Webfluential Influencers monetise their online influence, be it via their blog, their Twitter profile, their Facebook page, YouTube account and beyond. Putting you one step closer to turning your blog into a business. Market yourself to brands

Build your media kit easily

Most online Influencers realise the value of a media kit, as it is often the first thing a brand will ask for when they consider working with Influencers. A media kit displays important data like your website traffic, the size of your audience on various social media profiles and audience demographics.

Although we understand the importance of a media kit - we also know it takes a long time to create and update. We have solved this by launching a customisable media kit tool that is so easy to use. If you can attach a file to an e-mail - you will be able to build your media kit with the Webfluential platform. The Webfluential media kit tool will give you one consolidated location where you can showcase your social channel data, blog traffic data, audience location and other demographics and is also a space to showcase past work you have completed with brands.

Become Webfluential accredited

We manually approve each of our Influencer applications. Being part of #TeamWebfluential shows that you take creating content and your audience seriously. You are a professional that works with brands and it’s important that you can show your credibility as a Webfluential Influencer.

We’ve created a collection of assets (badges) that you can use on your blog to identify yourself as a Webfluential Influencer to potential brands visiting your blog. To get these assets simply login to your Webfluential account and download them from your “Influencer Toolkit”. We are also working on a customizable widget that you will be able to embed on your site to show that you are a Webfluential Influencer, that we will be releasing in the near future.

Invite and earn

We know that nobody understands Influencers as well as other Influencers (it's why we have a team of Influencers working for us). It is also how we know that Influencers connect with each other and establish their own Influencer networks to learn and help each other. Our “Invite and Earn” program is built for current Webfluential Influencers to invite other Influencers to sign up to Webfluential. Best part is that you will earn a referral fee for each new Influencer you introduce to Webfluential that successfully signs up.

The referral fee ranges between $10 and $50 for each new Influencer that signs up to Webfluential successfully, depending on their tier. Login to your Webfluential account and head to the “Invite and Earn” page to get your unique URL, and start earning money for introducing your Influencer friends to Webfluential. The best of all, Webfluential is an international platform, so your friends can sign up no matter where in the world they are.

Add new channels to earn

Most of you have been privy to our beta launch of our new Influencer Earning Channels already. We know the work that is involved in building and maintaining an online audience, and as such we want to offer you as many ways to earn money from your work as possible.

Let’s take a look at the four new channels we have added in more detail:

Event Appearance

Taking time out of your day isn’t always the only price you pay to attend an event. That is why we have now added the ability to charge for event attendance from your Webfluential account. You can contract for a half-day event or a full day event. Simply login to your Webfluential account and set your event attendance prices from your Profile Dashboard.

Copywriting

Writing is a skill that many Influencers have developed, so we have provided the platform for you to leverage this skill and make money. You can set a price per word, price per revert and also set a minimum amount of days that it would take your to write a piece of content. Simply login to your Webfluential account and set your copywriting price from you Profile Dashboard.

Banner Advertising

Having banner advertising space on your site is one thing, managing the advertising space on your blog is another thing altogether. That is why you can now manage your banner advertising space from your Webfluential account. Simply add the banner space that you have available on your blog and Webfluential will do the rest.

Audience Remarketing

With Audience Remarketing brands can use your blog to display certain banners to clients that are being targeted with ads. All you have to do to enable Audience Remarketing on your blog is login to your Webfluential Account and apply via the Profile Dashboard.

We need your help

We are really happy that we can help Influencers turn their blogs and online influence into a business. We are constantly working to create innovative ways for Influencers to do just that, as easily as possible. With any project, there is always things that can be done better. Our team of Influencers are important to us and we value your feedback. Share any feedback with us via [email protected] or by simply sending us a message from the dashboard messaging system. We love the conversations that have been going on online around #TeamWebfluential and we have all learned a lot from each other. Thank you for being the best online Influencers in the world. Want to be a Webfluential Influencer? Are a marketer or brand that wants to work with Webfluential Influencers? Simply click the button below.

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