Author Archives for Kirsty Sharman

Webfluential’s ‘Invite and Earn’ – a growth hack for online influencers

February 11, 2016 11:26 am Published by

This blog post was originally written by Ruan Fourie. Brands are often actively looking for specific influencers to help in their campaigns. When brands viewing your profile and deciding to include you in a campaign or not, you can start earning with the #TeamWebfluential Invite and Earn tool by getting your influencer-friends to sign up to Webfluential. A few weeks ago Webfluential launched the Invite and Earn tool and explained how it works here. Since then, $820 has been paid to influencers who have invited their qualifying friends to join Webfluential.

The 'Invite and Earn' growth hack

In the Webfluential Influencer Toolkit, there are a series of images that you can use to identify yourself as a Webfluential influencer. Thousands of Webfluential influencers use these images on their blogs to not only identify themselves, but also to link to their Webfluential Invite and Earn referral link. By placing these images on your site with the links, it means that marketers can identify you AND when other bloggers visit your site and see your accreditations, they can sign up to our influencer marketing platform based on your recommendation. Webfluential Accredited Ellements You can earn extra income by having these influencers sign up from your blog site or by personal recommendations.

How do I get paid for using the 'Invite and Earn' tool?

The recommended influencer has to qualify under the same criteria that you did. When they have gone through the needed steps, you will receive a notification on your Webfluential dashboard next to the “Invite and Earn” button. You can then go to the Invite and Earn tool page and request a payment. Webfluential Invite and Earn Qualified referrals Payments are processed in batches on the 1st and 15th of the month. You can also view your payments by clicking the “View Payments” button in the top right corner of the “Invite and Earn” page. Webfluential Invite and Earn Payment Notification If you have any other questions, check out our Frequently Asked Questions. Not an influencer yet? Hit the button below and start creating your Webfluential profile now. Global Influencer Marketing Platform


Should brands be using Snapchat?

January 28, 2016 10:29 am Published by

Every major marketing and digital communications publication has touted Snapchat as the go to for brands in 2016. But should brands be throwing their budgets at setting up channels and paying a small fortune to staff (or agencies) to maintain and run them? Should brands be using Snapchat-

Snapchat is a specialized platform

Creating content for Snapchat is no easy task. It requires someone who understands the platform but, because of the real time nature of the network, also requires someone who can create content on the fly. While content ideas can be approved actual content has to be published in real time. Convincing your audience to add you and watch said content is also really difficult. Snapchat was and is a place for friends to share entertaining stories via images, text and ten second video. What would be the driving factor to convince that market to want to watch brand content daily? Creating Snaptchat content for brands I wrote a rather comprehensive article for Memeburn where I said that brands should not be setting up Snapchat profiles in emerging markets like South Africa. You can read that argument here. However, my argument is not that Snapchat should be wiped out of the marketing mix completely. Instead, I believe that in emerging markets Snapchat can be used best as part of a comprehensive Influencer Marketing Strategy. Adding Snapchat to the influencer arsenal allows your brand a chance to work with an influencer to create content that truly resonates with your target audience and communicated in a tone that resonates with them. Should Brands be using snapchat One of the many concerns around Snapchat influencers is that their reach and Snap views are not really measurable. We're highly reliant on them to provide us with screenshots of their views and are still unable to ascertain the location or age of the audience. That's why Snapchat can work so incredibly well as a value add and part of a larger influencer campaign. Utilising the Webfluential platform marketers are able to run influencer campaigns and utilise content created and shared on Twitter, Facebook, Instagram, Blogs and YouTube. We can also add Snapchat to the campaign to ensure your brand features prominently on the new medium via influencers on the platform. This is a great way to test the waters of the new social network and appeal to new audiences while safe in the safety net of the trackable influencer accounts you're also utilising during your campaign. Our team loves brainstorming around new Snapchat ideas and ways to incorporate it in to your campaign. Why not contact us and test the waters?


Invite and Earn – Get paid to introduce Influencers to Webfluential

January 12, 2016 12:12 pm Published by

This blog post was originally written by Ruan Fourie. Influencers run in the same circles. We learn from each other, we ask each other questions and we give each other advice. That is part of the reason why #TeamWebfluential is home to over 4800 Influencers accross the globe. This is also the reason we have created "Invite and Earn" as a way to grow #TeamWebfluential even more. Invite and Earn – Get paid to introduce Influencers to Webfluential

What is Webfluential Invite and Earn?

Invite and Earn is a tool we have built for Webfluential Influencers to invite other influencers to join the platform. When you invite an Influencer to Webfluential and their application is successful, you earn some money for making the introduction. We give you a unique URL that you can share with your network of Influencers. Your Influencer-friends can use your unique URL to apply to be a Webfluential Influencer. Remember you need at least 1000 followers on Twitter to be a Webfluential Influencer. You can share your unique Invite and Earn URL via Twitter, Facebook or even your blog. You could even include it in your newsletter. How you use your unique Invite and Earn URL is up to you.

How much can I earn by inviting?

We are currently offering between $50 and $10, depending of the tier of the Influencer you invited to join #TeamWebfluential.
Tier 1 influencer 100,000+ audience size $50
Tier 2 influencer 50,000+ audience size $25
Tier 3 influencer 10,000+ audience size $10
Before payment is made, prospective Webfluential Influencers will have to go through 5 steps, before payment will be made to you for inviting them to the platform. Step 1: The prospective Influencer has been invited to Webfluential. Step 2: The prospective Influencer has sent in an application to Webfluential. Step 3: The prospective Influencer has logged into the platform for the first time. Step 4: The prospective Influencer has created a Social Media Profile. Step 5: The prospective Influencer has linked at least 2 social and one native channels. Your referral fee is ready to be paid!

Start Inviting and Earning now

Simply login to your Webfluential account and click on the "Invite and Earn" option in the left hand navigation menu to get your unique Invite and Earn URL or link. Share it with your friends and fellow Influencers to help grow #TeamWebfluential and earn some money along the way. If you are an Influencer and you have not signed up to be a Webfluential Influencer, simply click the button below to take the first step to monetising your online influence. Global Influencer Marketing Platform


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