Kirsty Sharman :Webfluential

We’ve recently updated our terms and conditions. These are some of the reasons why.

March 7, 2016 11:17 am Published by Kirsty Sharman

Webfluential has some exciting (first in the world) technology that will be released over the coming weeks, it will allow influencers and marketers to work closely together in crafting and disseminating branded content. Along with this exciting new technology comes a need to best consider the dynamics and working relationship between the two sides of the marketplace - so we’ve had to update our Privacy Policy and Terms of Service for influencers and marketers alike. In the last two years of business, Webfluential and its team have played the role of go-between, negotiator, and troubleshooter in the space between influencers and marketers. We’ve learnt the lessons and seen the scenarios that typically occur, and our next step is one to attempt to improve on that gap between influencers and marketers. The Webfluential business model is to allow for high volumes of influencer marketing campaigns, across multiple continents, and that means we need to ensure an industry that can scale. In reality, being fair to competing brands, keeping commitments to posting schedules and observing general etiquette is something we’ve had to cover in the past. Our intention was not to confuse anyone with the updated terms, more to build a safe environment for both marketers and influencers. Our company vision remains what it always has been - to stimulate the influencer marketing economy in an environment that’s a fair exchange between brands and influencers. We'll be updating our FAQ section a little later today but in the interim we'd like to address some of the concerns here.

Some of the questions we’ve been asked:

Can I work on Webfluential and on other influencer marketing platforms?
What exchange rate do I get paid on for work I accept?
I have multiple profiles under one account, to whom does the terms and conditions apply?
If Webfluential has introduced a marketer and influencer, how is that relationship governed financially?
How do influencers manage working with competing brands offering them jobs at the same time?
If influencers don’t deliver on their contractual obligations to the marketer, what happens?
What is the best etiquette to observe as a brand or influencer while working together?

If you have further questions, you’re welcome to respond in the comments section below for the benefit of the other users, or email us on [email protected] and we’ll respond. Below are the answers to the most common questions we recieved over the last 72 hours.

Can I work on Webfluential and on other influencer marketing platforms?

Webfluential doesn’t limit you to only work with them. Influencers and marketers can join as many platforms as they wish. We request that both influencer and marketer do however appreciate the introductions made to each other on the Webfluential platform and run those campaigns resulting from the introduction through our platform.

What exchange rate do I get paid on for work I accept?

Certain countries require by law that their citizens receive payment for services rendered in their local currency, or be paid into their local bank accounts. Marketers are charged in US dollars, or their local currency equivalent for campaigns. Influencers are offered US dollars, or where applicable, a local currency equivalent that caters for forex and bank fees. The local currency amount will be offered on each job.

I have multiple profiles under one account, to whom does the terms and conditions apply?

When you create a Webfluetial account you can have multiple profiles under one account. An influencer could have multiple accounts for various reasons (multiple blogs for instance). When you accept the terms and conditions, you accept them for each individual profile not for your account as a whole - so each individual profile is treated in isolation.

If Webfluential has introduced a marketer and influencer, how is that relationship governed financially?

Marketers pay in advance of the campaign starting, influencers are paid when their duties of creating and posting content are completed to the satisfaction of the marketer. If influencers agree to post to a certain schedule and then don’t deliver, they can be penalised a portion of their fee.

How do influencers manage working with competing brands offering them jobs at the same time?

A simple rule of thumb is that influencers will lose credibility and their ability to monetize their audience if they take on competing brand work at the same time. Webfluential cannot control the briefs marketers offer to influencers, so to prevent marketers losing faith in the platform, we suggest to influencers that they don't work with competing brands at the same time. *PLEASE NOTE - there will be a chat function introduced as part of the new technology being released - so if you ever have a case where you’re unsure of this or special circumstances apply, you can just negotiate those terms directly with the marketer offering you the job in questions. We’re adding the competing term clause to set a standard of what we feel is right, but we understand that special circumstances may apply.

If influencers don’t deliver on their contractual obligations to the marketer, what happens?

At the end of each campaign, both influencer and marketer rate each other. For influencers, a higher rating means showing up in more searches. For marketers, it shows credibility when offering campaign work to influencers. As a platform, Webfluential can’t monitor or intervene in all communications.

What is the best etiquette to observe as a brand or influencer while working together?

In the next week, influencers and marketers will be given the space to freely communicate with each other to discuss collateral and posting of content. We suggest observing the basic etiquette of a contractor/service provider relationship, the usual courtesy of a chatroom, and healthy observation of the nuances in working together. As mentioned above, we’re here to help the industry grow as a whole. We’re really proud of the influencer community on Webfluential, and will continue to build world class technology to empower every influencer in the world to turn their passion into a business. Thanks for being part our the Webfluential community. We appreciate your support! Kirsty Sharman Head Of Global Operations www.webfluential.com

Webfluential Has Built an FAQ Section

March 3, 2016 3:20 pm Published by Kirsty Sharman

This blog post was originally written by Ruan Fourie. Webfluential is building the smartest technology for brands and social influencers to connect, tell stories, and positively influence consumers. While we do that our community of influencers and marketers is growing, and along with that the volume of queries we receive on a day-to-day basis. As our community of influencers grows, we’d like to ensure you get the support you deserve - so we’ve built an FAQ section documenting all the answers to the most common questions we receive. From troubleshooting the signup process, to queries about collateral and payment terms - it’s all covered in our new FAQ section. To access our new FAQ section, just navigate to the top right hand corner of the Webfluential home page or visit https://webfluential.com/faq. We’d appreciate your support in sharing this update with your network

Interview with Matthew Kanniah

March 2, 2016 11:00 am Published by Kirsty Sharman

From time to time we like featuring some of the great influencers that we have as part of #TeamWebfluential. Matthew Kanniah is one of our influencers who creates awesome content on his Instagram profile. We recently had the opportunity to chat to Matt about his work, what he does and how he manages to keep creating the amazing images that can be found on his Instagram profile. Webfluential: Are all your pictures taken with your phone or do you use a camera? Matt: I started off using my iPhone which was my stable diet of camera to use, now I shoot with DSLR (Digital camera). 12558270_932402866848700_2018263779_n 12677320_585607021598163_1754080817_n Webfluential: What do you most enjoy photographing, people, nature, or objects and why? Matt: I like the emotion and response I get when I show my images off to people on Instagram. For me I like to shoot what I like, but the most rewarding thing for me when people like it an get a response personally from it. 12424840_445838375604903_687420180_n 12716461_1683342868606661_348818168_n Webfluential: Do you have a go to filter on Instagram or do you use whichever filter, best captures the true beauty of the picture. Matt: As good as they are, I don’t use any particular Instagram filter. My colour grading comes from VSCO. They both have filter packs for Lightroom as well as mobile, both of which I use 12357809_636114213193595_1037847563_n 12356341_440012346195841_1177551646_n Webfluential: What/Who inspires your creativity? Matt: My friends inspire me when I shoot with them, we are called the #BreadcrumbsSquad. A few other friends of mine being Gareth Pon (@garethpon) and Zeno Petersen (@zenography) Other accounts include @Speedhunters for my car shots and Jeff Isy for his portraits. 12353958_1526671990976362_644326919_n Webfluential: What would your advise be to bloggers or Instagrammers who want to improve the quality/creativity of the pictures they take? Matt: I would say get involved in your community like I did. Grab your friends and attend Instameets. Shoot with you have and exploit it until you have mastered it then move on to bigger and better things. Besides that, its time you get out in South Africa, get in your car and just explore! You will be amazed at what you find in your own back yard. 12301200_1630437960550419_1050735517_n 12552420_829939857127946_232113909_n Want to work with Matthew? Check out his Webfluential profile here.

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