Author Archives for Kirsty Sharman

Who scored the most retweets from #Euro2016

July 14, 2016 9:36 am Published by

Blog-03   On July 10 the Euro’s 2016  final took place between Portugal and France. Millions of fans watched as Portugal’s captain - Cristiano Ronaldo went on an emotional rollercoaster which began with him being subbed in the 25th minute. Despite losing their captain 25 minutes into the game, Portugal took the trophy winning 1-0 against France in extra time. We look at the most influential tweets sent out after Portugal’s victory at #Euro2016. These tweets were not only seen by a large amount of people but also were engaged with and shared across continents. Using Webfluential’s Tracking Report, which allows you to track influencers online conversations, we were able to pull the data. If you’re a football fan you can find out more about the data measured by clicking here.  


Prove your value to brands with our new Snapshot Report

July 13, 2016 9:19 am Published by

elon blog   Marketers want to be able to measure the success of their campaigns so they can see whether or not it was worth the budget spend. Here’s the thing: they find it tricky to track influencer campaigns. Marketers don’t have access to your analytics, and it can be a struggle for them to hunt down the everyone’s content at the end of the campaign, having to sift through posts, retweets and replies.   So the responsibility falls to you, the influencer, to prove to marketers that their investment in you and your platforms was a success. We realise that you’re busy too, crafting great content, handling multiple brand campaigns or even managing a day job on top of your blog!   That’s why Webfluential is constantly working to give you tools that do the work for you. Our latest gift to you is something we’re calling the Snapshot Report. This tool tracks all the relevant data around your content and produces a real-time online report that you can submit to brands. How the Snapshot Report works:  

  1. All you need to do is input the links to your social posts, YouTube videos and blog posts.
  2. Then the report shows the number of posts published, total engagements and how many people had the opportunity to see the post.
  It does just what it says, giving the brands you work with a snapshot of the results of your campaign. To show you just how cool the tool is, we created a Snapshot Report for one of our all-time favourite heroes, Elon Musk, following his comments on the launch of a new video game.     If you would like to see how the new tool reported on this tweet, click here to view the Snapshot Report.   This tool is still in beta and we’re testing it out. So we’re offering you the opportunity to use it at no cost. All you need to do is send us the links of your social posts and the name of the campaign/brand you worked with and we’ll create a report just for you! Email [email protected] to submit your data. NB: Reports take roughly 24 hours to create, please be patient. Thanks for making Webfluential awesome!


Whose tweet won the popularity race at #VDJ2016?

July 8, 2016 2:35 pm Published by

On Saturday (July 2nd) the 120th annual Vodacom Durban July took place at Greyville Racecourse. Though the event is known for being the most famous South African horse racing event of the year, over time it has also become renowned for being quite a fashion focused and social affair. Each year top celebrities gather, dressed to the nines, in an attempt to outshine each other. While we cannot be sure who outperformed who on the red carpet we can determine whose tweets were the most influential. Here are 4 of the most influential tweets from #VDJ2016  

          All in all the hashtag was used in tweets more than 15 000 times leading up to and during the race. While the Conglomerate won the actual race @Bonang_m  definitely won the race to having the most retweeted tweet about #VDJ2016, which could easily have been seen close on 60 million times! For data around the #VDJ2016 hashtag, you can view the Webfluential Track Only Report we created. The Track Only Reports show you the reach of hashtags, handles and conversation around particular people, brands and events. The reports are also able to indicate the most influential people in the conversation.   Asset 3    


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