Whose tweet won the popularity race at #VDJ2016?

July 8, 2016 2:35 pm Published by Kirsty Sharman

On Saturday (July 2nd) the 120th annual Vodacom Durban July took place at Greyville Racecourse. Though the event is known for being the most famous South African horse racing event of the year, over time it has also become renowned for being quite a fashion focused and social affair. Each year top celebrities gather, dressed to the nines, in an attempt to outshine each other. While we cannot be sure who outperformed who on the red carpet we can determine whose tweets were the most influential. Here are 4 of the most influential tweets from #VDJ2016  

Dress by @gertjohan... #VDJ2016... Going live at 13:30 on SABC 3!! Tune in. 👑🐝🌺🌞💁🏼 pic.twitter.com/UKaPeksIy8

— Bonang B* Matheba (@bonang_m) July 2, 2016  

 

Ladies and gentleman, I present to you- The Malemas. 😍#VDJ2016#SABCVDJ Side note- Juju's weight goals👏🏻👏🏻👏🏻👏🏻. pic.twitter.com/BiAmnD2ECa — Siphiwo Nzawumbi (@SiphiwoNzawumbi) July 2, 2016

   

#VDJ2016@K_ToOzlepic.twitter.com/4DeyM3Wj5f

— Dutchess Blue (@bluembombo) July 2, 2016  

 

Cava the fam @bonang_m😍Catch her on #TheFrontrow weekdays from 10 - 12pm. #VDJ2016pic.twitter.com/YDI1uwMh2b

— METROFM SABC (@METROFMSA) July 2, 2016

  All in all the hashtag was used in tweets more than 15 000 times leading up to and during the race. While the Conglomerate won the actual race @Bonang_m  definitely won the race to having the most retweeted tweet about #VDJ2016, which could easily have been seen close on 60 million times! For data around the #VDJ2016 hashtag, you can view the Webfluential Track Only Report we created. The Track Only Reports show you the reach of hashtags, handles and conversation around particular people, brands and events. The reports are also able to indicate the most influential people in the conversation.