An Alternative way influencers are working with big brands
September 7, 2020 9:50 amWe were inspired to write this article because we noticed that a new influencer to the platform last month ended up earning an income from Hewlett Packard, McCann Erickson, and the BBC. Although never booked on a formal influencer campaign, it was their incredible images that kicked off their earnings.
Today, influencers are a hot commodity. Brands, big and small, are working with influencers to improve brand awareness, increase traffic, and drive the brand’s message to their target audience. Webfluential has helped influencers from all over the world monetize their influence by connecting them with brands. In the past, most collaborations on Webfluential were through a pay per post or pay per click campaign, however, there is now a new way that influencers on Webfluential are monetizing their content and working with great brands.
Last year Webfluential announced a partnership with Getty Images.
Getty Images is the world’s largest photo agency. They are a supplier of stock images, editorial photography, video, and music for business and consumers. It targets three markets—creative professionals (advertising and graphic design), the media (print and online publishing), and corporate (in-house design, marketing, and communication departments).
Webfluential wants to help our influencers by giving them an opportunity to market and monetize themselves through Getty Images. This collaboration allows influencers to fast track their way to becoming a Getty Images contributor and start earning passive income through the sale of their content.
Over the last few months, influencers had the opportunity to submit images for 3 different briefs. The themes of the briefs where: Work-life in Africa, human touch, and self-isolation. Hundreds of images were submitted. Once approved these images were then put up for sale on Getty Images.
Some of the images were bought by amazing brands like Hewlett Packard, McCann Erickson, and The BBC. Many influencers who submitted images have been earning a passive income almost every month.
A new brief will be available soon so keep an eye out on your Webfluential dashboard for more details.
Here are our top picks of images submitted so far.
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