Setting up your Personality Insights with Watson

January 23, 2018 12:02 pm Published by

We are passionate about the content that you produce and want to understand the deeper insights about what your digital personality portrays, so we’ve updated our platform with a great new feature for you to better understand this.

IBM Watson is an analytics product that gives brands a better idea of your digital personality based on the content that you publish online. These new insights into our influencers' online personality, tone, and values help marketers and brands choose the right influencers to share their branded content, yielding better results.

Pretty cool right?


Important Note:

To determine your personality insights we need access to at least 5000 words from any of your content feeds; be it from blog posts, tweets, or Instagram, Facebook and YouTube captions. So, if you do not see the IBM Watson prompt on your influencer dashboard, consider linking more social channels to your profile.


The Steps to Add Personality Insights to your Profile:

  1. Login to Webfluential and look for the blue box titled “IBM Watson”

  2. Click on “Get personality insights”

  3. The algorithm will run and analyze your content

  4. You will then be directed to your insights page

  5. Then choose to show your personality insights on your media kit by clicking the toggle "Show on your Media Kit"

  6. Share on social media highlighting that your profile now includes personality insights with Watson.

Here’s a link to our own media kit for you to see an example.

Some finer details

If you look below your Personality Sunburst Chart you will see a section about your Consumer Behavior, such as purchasing preferences, health and activity as well as other important lifestyle statements. All this information is gathered and ascertained by IBM Watson based on your content. You can edit these to be exact. This information will further help brands and marketers in their search for the perfect influencer.


Sharing this with your audience

We are actively growing our community, so we encourage you to share your media kit with your audience. You never know who might book you for a campaign!

If you get stuck, feel free to visit our FAQ section.