September 6, 2015 4:27 pm
Published by Cara Shepherd
Week 1 – Introduction to Influencer Marketing
- Email 1: Welcome
- Email 2: Influencer Marketing – when and why did this become a thing?
- Email 3: An introduction to strategy building(ebook)
- Email 4: How Influencer Marketing compares to other forms of digital marketing
- Email 5: (Practical) A lesson in influence
- Email 6: How to spot an influencer / creator / key opinion leader in the wild – the metrics that matter
- Email 7: What Types of Influencers to Use and When
Week 2 – Understanding the value of Influencer Marketing
- Email 1: Shared Value: A Sustainable Approach to Influencer Relationships
- Email 2: The Value of Collaboration, Creation, and Community in Influencer Marketing
- Email 3: B2B: The Influencer Approach
- Email 4: The Inside Track on Defining Your Audience
- Email 5: How to Budget for Influencer Marketing
- Email 6: From startup to FMCG – is there an influencer for that?
- Email 7: Case studies and examples
Week 3 – The various types of Influencer Marketing and when to use which
- Email 1: Drive awareness
- Email 2: Brand engagement
- Email 3: Market research
- Email 4: E-Commerce
- Email 5: Event Activation
- Email 6: Advocacy
- Email 7: Goodwill
Week 4 – The practical side: how to actually do it.
- Email 1: Searching for the needle in the haystack – discovering the right influencer for you
- Email 2: How to guide the creative genius of influencers and protect your brand message
- Email 3: The 101 of speaking to and working with influencers
- Email 4: Understanding the legal framework around Influencer Marketing
- Email 5: Understanding and measuring performance and insights of your campaign
- Email 6: Managing a selection of influencers (Networks, lists)
- Email 7: Why accreditation matters
