Influencer Pricing: Being the bang, for your influencer-buck

August 5, 2015 4:23 pm Published by

This blog post was originally written by Ruan Fourie. Confirming how much you charge for a blog post,  tweet or  Facebook post, is a question all influencers need to answer.. However, where do you start when determining what to charge for work? Webfluential's suggested price guideline Our platform is really smart. Once you've connected all your social media profiles it takes the reach, relevance and resonance of the content you share on your various social media channels and analyzes your data. The reach, relevance and resonance is then matched up with other influencers with similar reach, relevance and resonance. From this, we give you a suggested price, based on what others with similar influencer are charging. Manage Channels   You an see the suggested prices for each of your social accounts when you click manage from your profile page once logged in. We obviously cannot tell you exactly what other influencers charge for work, but the guideline price is a great resource for a starting point. Its important to note that you don't have to stick to the guideline price. Webfluential Influencers control their price One of the things we think is extremely important is to give the influencer complete control over how much he wants to charge for work. Be it a blog post, a tweet or an Instagram post, you know your worth better than anyone. Because we give influencers complete control over their pricing, they are always in control. Writing a blog post takes time. Crafting the perfect tweet takes time. Creating awesome content is easier for some than it is for others, and thus you know best what your time and influence is worth. Making sure you go the extra mile to get the brand the exposure, leads, or sales conversions they want. We will ensure that your price is always justified, no matter how much you decide to charge. Should I just charge the recommended price? You should charge whatever you are worth as an influencer. If you want to charge exactly the same as the suggested price, that is fine. But when it comes to setting pricing, there are a few key points to keep in mind:  
  1. Brands are looking for the most bang for their buck. If two influencers have very similar influence but the one influencer charges 50% more than the other influencer, the brand is going to go with the influencer that works with their budget. If they can only afford one influencer and both influencers have the same influence, they are likely going to try and save themselves some of their budget.There will always be exceptions to the rule, but setting up your pricing competitively is essential to getting more jobs.
  1. You have to offer good value for money. If a brand gives you a job, can they trust that you will do the best job that can be done for your price? Will people click on the link in your tweet? Will people comment on, like and share your Facebook post? Will you do everything you can to drive the brands objectives for the campaign?If you charge $800 for a tweet, your tweet and the engagement your tweet gets must be worth $800. You can be the best influencer in the world, but if you don't offer the influence-value equal to the price of your work, chances are nobody will give you work.
  1. Brands like working with pros. If you always have the job done on schedule and the blog post, tweet and Facebook post is perfect, then you make less work for the brand. Brands like when influencers create less work for the brand. Unless your job objective was generating leads, then the brands wants you to keep the leads (work) coming in as much as possible.Working with a pro comes at a price, but brands don't mind paying the pros. Brands love working with influencers that do a great job.
  Our guideline price should give you a good indication on your worth as an influencer, but remember the above factors will impact what you can charge for work. Why not login to your Webfluential account right now, and review your prices? If you have any questions or comments, feel free to leave them in the comment section below and we can get the conversation going.