Influence for sale? A summary of the #27Dinner debate
May 28, 2015 6:37 am The monthly #27Dinner was held in Johannesburg last night, which held a discussion on the topic of influencer marketing, specifically, whether influence can be bought. As a player in the industry evangelising the effective use of influencer marketing as a dissemination tactic for great content, we were asked to be part of the panel. Kirsty Sharman, our South African franchise CEO, weighed in on the conversation. A big thank you to Cerebra for hosting a super event and including us in the conversation. Below are some of the highlights.
Time for another #27dinner thanks to @cerebra and @mikestopforth #InfluenceForSale
— Shaun Demmer (@ShaunDemmer) May 27, 2015
Does an influencer have enough klout to make me change brand loyalty? #27dinner #InfluenceForSale #InfluencerMarketing
— Aimee McLearie (@AimeeM_12) May 27, 2015
"Engagement: the holy grail of social media metrics" @27dinner #27dinner #InfluenceForSale
— Sarah Mills (@SimplySarahSA) May 27, 2015
"Influence = authenticity + credibility" @CSWynn at #27dinner #InfluencerForSale pic.twitter.com/MaMP4GCv4k
— Mike Stopforth (@mikestopforth) May 27, 2015
"In the futures, #influencers will be considered a media channel as relevant as web & social media" ~ @kirstycarrot
— Luke (@TheLukism) May 27, 2015
I work in PR & Communications and I'm fully behind cultivating relationships so that influence becomes authentic #27Dinner
— Mbali (@Mbals24) May 27, 2015
B2B brands actually have a bigger opportunity in influencer marketing than consumer brands @Craigrodney #27dinner
— The Fort (@TheFortSA) May 27, 2015
"An influencer runs out of credibility when their audience stops listening" #27dinner #InfluenceForSale — Telkom (@TelkomZA) May 27, 2015
Buying short-term influence is a mistake. Influencers chop and change brands. Says @spillly #27dinner #InfluenceForSale
— Plum aka Tanya (@being_plum) May 27, 2015
mix the right content and the right influencers together and create brand advocacy together #27dinner
— Nadia van der Merwe (@NadiaVDM) May 27, 2015
Tonight was easily the best panel I've been on. Insightful, challenging and massive value. Thanks to @kirstycarrot @spillly @linda_deklerk
— Craig Rodney (@Craigrodney) May 27, 2015
Your thoughts? The industry, being new, is hotly discussed, so we'd appreciate your thoughts.
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