Five motoring influencers you have to follow before buying your next car

May 15, 2019 10:40 am Published by

Whether you are a JDM fanboy, love American muscle or dream of the latest supercars social media is a haven for car enthusiasts. Petrol heads use social media to show off their rides, find communities of like-minded people and look at the latest trends. Every country has their own car cultures and each culture its own influencers. The automotive industry has leveraged these influencers creating stunning campaigns, telling engaging stories.

Like most influencers, motoring influencers hold a unique position between buyers and sellers. However, unlike car salesman whose opinions are oftentimes mistrusted, as consumers know that they have a deep interest in selling cars and products, motoring influencers have opinions that are authentic and are just as knowledgeable about the automotive industry. Motoring influencers authenticity stems from their desire to share the best advice with their audience.

When brands in the automotive industry partner with motoring influencers they dodge the mistrust that is often associated with sales in the automotive industry and get directly to the point where the influencer’s audience can digest the pro’s and con’s of their product, making smart purchasing decisions.

Whether you are thinking of buying a new car, servicing your current one or finding the latest trends in car culture you can rely on motoring influencers. Below we have listed 5 top motoring influencers on Webfluential.

Charles Sanville – Humble Mechanic

Take control of your automotive world. Join master certified technician Charles Sanville as he navigates all sides of the automotive industry. Interested in working on your own car? Wondering what tools you need to buy to fix cars? Thinking of being a mechanic? Or are you currently a mechanic looking to get better, you have found the right show.

David Perel

David is a South African who races for Ferrari in Europe in the most competitive GT3 Championship in the World – The Blancpain Endurance Series. David is also a popular sim racing influencer and YouTuber.

Gilbert Rahme – AUTOLiban

Gilbert is a Lebanese motoring journalist, TV presenter and editor in chief of AUTOLiban magazine.

Shifting Lanes

Shifting Lanes consists of 3 car nut friends making videos on our project cars, new car reviews, and driving events.
Join them as they talk about, drive, and even build some of the coolest cars in the world!


Tajideen is a motoring photographer and YouTuber with a passion for the exotic car scene in Africa.


Start partnering with motoring influencers here.

Apply to be a Webfluential influencer here.

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5 fitness influencers who will inspire you to get in shape

April 24, 2019 9:40 am Published by

Fitness influencers on social media are spreading health and fitness with their audience one post at a time. Becoming fit and eating healthy are some of the most popular new year’s resolutions. We are well into 2019 and anyone looking to rekindle their fitness motivation or continue their grind only has to turn to social media.

Fitness influencers share effective workout regimens and healthy lifestyles with their audience. They build a sense of community by inspiring and educating through their content. From #FitFriday to #MotivationMonday, fitness influencers have changed the way we behave at the gym and in the kitchen.

Whether you are someone wanting to get motivated or a brand wanting to collaborate with a fitness influencer to tell your story, check out these 5 fitness influencers who are on Webfluential.

Torrie Wilson

Torrie is a WWE Hall Of Famer who offers workouts, fitness & nutrition tips, motivation and wisdom.


Sabrina is a long distance runner and fitness enthusiast from New York City with great influence on the local and global running and fitness community.

Tumi Seeco

Tumi is a fitness guru who believes in living a healthy active balanced lifestyle. He has dedicated his time to help people live better and healthier lifestyles and achieve their dream bodies.

Erin Stern

Erin is the only self-coached, natural world champion bodybuilder. Her brand appeals to the figure competitors and the women who just want to look great.

James Alexander-Ellis

James Alexander-Ellis (JAE) is an advanced Personal Trainer, WBFF Pro Fitness Competitor, Endorsed Athlete and Content Creator from West London.

Start collaborating with fitness influencers here.

Are you an influencer? apply to be a Webfluential creator here.

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Do you know the top dogs of influencer marketing?

April 10, 2019 10:40 am Published by

Influencer Marketing is not just for humans anymore. In the last year, dogs have made a mark on the influencer marketing industry. These days it is almost impossible to scroll through your Instagram feed without seeing a cute doggo. Some of these dogs have been collaborating with huge brands and making hundreds of thousands of dollars.

Most consumers make purchasing decisions based on emotion. The emotion that dogs evoke is a sense of comfort and happiness. According to Matt Meeker, co-founder, and CEO of Bark & Co, creator of BarkBox, “When it comes to influencer campaigns, dogs can get away with a lot more than humans. People don’t look at a dog influencer and say, ‘That dog is a sellout.’ They are totally wooed by its cuteness.”

Pet influencers also use their influence to raise awareness to spread the word about pet rescue, adoption, and welfare. Coach, who have used pets in their ads in the past made donations to the Chicago French Bulldog Rescue and No-Kill Los Angeles on behalf of the dogs who appeared in their ads.

Webfluential gives dogs, or at least their humans, a way to connect with brands and craft stories. Below is a list of some of Webfleuntial’s top dog influencers.

Rocky Kanaka

Rocky Kanaka is an Emmy nominated host and creator of Save Our Shelter on Netflix and Dog’s Day Out featured on his social media. Rocky also has a passion for cooking and baking for dogs and is the founder of The Dog Bakery.

Simba The White Schnauzer

Kia Chambers is a North Carolina native who started her blog in 2012 to share her experiences as a new dog owner with Simba.

Jacob & Bruno

Jacob and Bruno are two 3-year-old Mini Dachshund brothers who started their social media journey at 8 weeks old.

Mochi and Kiwi Yeung

Mochi and Kiwi are Golden Retrievers born in Maine and raised in Massachusetts. Mochi can be easily recognized by his signature boxy” head and Kiwi by the “zipper” down her nose and her black patch (aka: birthmark) on her tail.

Zira and Ellie the Corgis

Zira is 5/8 Pembroke Welsh Corgi and 3/8 Miniature Australian Shepherd. Ellie is Zira’s half-sister. The Donovan’s, Zira and Ellie’s humans post pictures and videos of their daily lives and adventures with their beloved corgi mixes.


Get started with booking dog influencers to tell your brand’s story here.

Is your dog a social media rockstar? Register here.

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