May 21, 2018 1:45 pm
As influencer marketing continues to become a staple part of any brand’s digital media mix, we’re proud to welcome two new businesses to our Partner network in South Africa and Slovenia.
Nfinity Media in South Africa has acquired the rights to the Webfluential license in South Africa. The company will run the Webfluential business in the country and use its expertise to build the brand further. Nfinity will not just offer influencer marketing strategies and campaigns to the market, but also support growth in the influencer community, drive industry awareness and overall education about this emergent media channel. There remain a number of existing Partner agencies in South Africa that will continue to evangelise influencer marketing for their brands.
“Influencer marketing is on the rise, with more brands realising that recommendations from people are becoming more powerful than direct advertising,” says Ken Varejes, founder and CEO of Nfinity Media.
Webfluential is launching in Slovenia by the able team of AVI SPLET d.o.o. Tjaša Bogeljić, head of communications, says “V Sloveniji se veliko podjetij in agencij poslužuje influencer marketinga na napačen način – za doseg svojih ciljnih skupin izbirajo influencerje predvsem na podlagi števila sledilcev in nimajo vpogleda v tiste elemente, ki so za postavitev uspešne strategije ključnega pomena. Podjetja manualno upravljajo oglaševalske aktivnosti z influencerji kar terja veliko časa pa tudi denarja. Zato smo se odločili našemu tržišču ponuditi Webfluential, orodje, ki omogoča podjetjem izvajanje kampanj z influencerji na hiter, enostaven in predvsem učinkovit način ter jim nudi natančen vpogled v povračilo njihove naložbe.”
“In Slovenia, many marketers choose influencers primarily on the basis of the number of their followers and do not have the insights into the key elements for setting up a successful strategy to reach the right target groups. Marketers manually manage campaigns and that cost them a lot of time and money as well. That’s why we decided to offer Webfluential in our market, a platform that enables companies to manage campaigns with influencers in a quick, easy and above all efficient way that ensures much better returns.”
Webfluential is a software platform that offers brands a self-serve product for smaller campaigns and an enterprise product typically run by agencies. Accredited agencies offer highly effective campaign strategy, influencer selection, execution and reporting to their brands.
Webfluential currently has 35 Partners operating on six continents. Many global clients also utilise Webfluential to run their influencer marketing programmes. As part of an aggressive global roll-out strategy, the company is offering a select number of licenses in countries of Europe, Australia, Latin America and the US. A single franchise license for select countries is also available.
Interested parties can contact our partner team on firstname.lastname@example.org or find out more on the website.
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February 6, 2018 1:43 pm
Education and self-empowerment are vital to personal and professional growth.
Influencer Marketing is a new and thriving industry where the need for skilled marketers is growing. Did you know that demand for Influencer Marketing specialists has increased by more than 200% since 2016?
That’s why we are proud to announce the launch of our new Webfluential Academy, an online learning portal designed to assist you in formal qualifications, taking advantage of this phenomenal industry growth.
The Academy shares lessons and insights Webfluential has gained over the past few years in the form of online short-courses designed for both Influencers and Marketers alike. It’s designed to add some value to your marketing efforts, so take a look and register yourself or any of your teams working in the Influencer Marketing space.
We believe that knowledge should be shared and that marketers should act with confidence when creating Influencer Marketing strategies, implementing programmes, or reporting on key metrics.
The Webfluential Academy can be found online at academy.webfluential.com where you will see our free introductory course called “An introduction to Influencer Marketing.” This course is aimed at campaign strategists and programme managers. Much like Google courses, we offer certification which can be used to develop your experience and CV.
Course Overview: Introduction to Influencer Marketing
This course aims to provide a foundation for marketers to understand and get experience in the following:
- The basic principles of Influencer Marketing
- Understanding the measurement and KPIs of Influencer Marketing
- The practical side of creating effective strategies and their implementation
- Various use cases for high performance Influencer Marketing
- Examples of programmes that other brands have executed successfully
The course consists of 27 lessons, 4 quizzes, and if you’re up to it, an exam to get certification that you can then feature on your LinkedIn profile and CV.
*This post was written by Wati Mbewu
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January 22, 2018 3:28 pm
Influencers all possess multiple dimensions to their content; it’s what makes content unique. For each specific brand or campaign, taking a closer look at an influencers tone, personality, and professionalism will make the difference between mediocre and excellent results. To help understand the dimensions of our influencers, we apply a considerable amount computing power to the various elements that make up an influencer profile. These figures can then be measured and compared between influencers.
These tangible, data driven metrics make the job easier for marketers, helping them find their perfect match. This also rewards influencers with work for creating great content, managing themselves professionally, and delivering value to marketers.
Here are the four key themes that we look at when ranking influencers in our search results, ultimately helping marketers in their identification process:
Persona – The personality, biography, and location of the influencer
Audience – The age, gender, and location of their followers and fans across various media channels
Content – The type, tone, and performance of content, measured by the engagement rate of their audience, relative to similar influencers
Work ethic – The reviews from brands and agencies that have worked with the influencer in the past, together with their profile completeness and typical response time to requests
To get a better picture of this, let’s have a look at what some basic examples of these dimensions would look like and how you can use them.
Each influencer has their own identity, biography and digital track record. Webfluential aggregates content from all of the influencer’s linked channels, and With Watson, generates a personality sunburst that gives us a visual representation of their best attributes.
It also helps us understand what kind of consumer each influencer is – Are they interested in owning a car? What type of music and movies do they like? It even tells us about other consumer behaviors like shopping online and using a credit card.
The audience that follows, reads and engages with an influencer is important to marketers. Webfluential looks at the age, gender and location of an influencer’s audience. Further, we can understand their behaviors like their engagement, time spent on websites and repeat visits to an influencer’s blog.
This tells us more about the relationship between an influencer and their audience, it gives us an idea of the level of trust that they have built up, which in turn shows us who has the key to a specific audience.
From there we can easily identify those influencers who are in the best position to work with a brand looking to drive awareness and credibility with a particular audience.
The passion of an influencer is captured in their content. Their writing, their videos, and their images are all expressions of their opinions and are held in high regard by their followers. Webfluential analyses the impact of content on an audience and compares this to the content of similar audiences, as well as the historical performance of an influencer’s content. This helps us to spot trends over time like the newest rising stars, the most consistent content creators and the latest “trending posts” and helps match them to the brands working with influencers.
Influencers working with brands take their jobs seriously. Webfluential filters out the cream and minimizes time that would be lost trying to engage with influencers who aren’t really into it. To achieve this we look at several dimensions, but the result mainly hinges on the ratings they’ve earned from previous work done. The more good work influencers do, the easier it is for a brand to trust them, so we encourage influencers to do their bookings on Webfluential and gain positive reviews and a track record.
Additionally, we look at their profile completeness, their consistency in keeping their account up to date, and of course, how much time it takes them to reply to a marketer request.
In the same way that Google manages its search results dynamically through their Page Rank algorithm, which changes over time, we’ll keep adding insights and changing up the weighting so that our search benefits our platform for both influencers, the best of which get surfaced first, and for marketers, so that they can succeed when choosing the right influencers.
*This post was written by Wati Mbewu
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