August 7, 2017 9:45 am
Our core goal at Webfluential is to make the right connections between brands and influencers, so that content can be shared with the right audience. In an effort to add to the marketer experience, we’re introducing promoted influencer proposals into the marketer dashboard feed from some of our seasoned influencers that have worked on a number of campaigns already.
In certain regions in which we operate, we’ll be running this as a trial to improve our learnings about what drives the marketer decision making process. Choosing the right influencers to work with is no easy task, as the audience size, age, location and interest affinity, as well as the influencer’s personality, tone and style of content all play a factor in making this choice. These promoted influencer proposals are a step towards making this process easier.
We have also seen a benefit in showcasing influencer content on the marketer feed that has been generated from brands working on the platform. It’s not only educating brands about how great influencer content is produced, but also helping them make that first move into the space, and see that the water’s actually quite warm.
For influencers, this is also an opportunity for them to showcase some of their best work, and reach out to brands that resonate with them to start collaborating.
To get started simply login to your marketer profile, or register here.
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March 9, 2017 12:37 pm
Every day there’s a disruption to the process of retailing. Amazon is now the biggest retailer of fashion. Laast month, Berkshire Hathaway, the investment firm run by Warren Buffett, sold 90% of its holdings in Walmart because it believes the traditional approach of retailing is changing fast. What’s core to these changes? The consumers are spoilt for choice, deals, and convenience through delivery and easy exchange. The question remains, which marketing and advertising initiatives work best in light of these changes?
What’s staying very much the same is that retailers have to continue advertising to their prospective audiences. More digital players are retailing through e-commerce (e-tailing) and are attracting potential customers from where they spend a lot of their time: online.
Influencer marketing is the traditional approach to “word of mouth”, but in a 2017 setting. It is collaborating with a credible creator to produce content and share it with audiences by highlighting the retailer’s brand, campaign, or specific product. Awareness leads into a funnel of conversion, and ultimately, a sale. To help motivate your next marketing initiative, here are some of the important motivators behind the use of influencer marketing as a core strategy.
Influencers are your partners in user-generated content
Imagine having any number of creative agencies on tap, each owning access to a niche audience that you’re after, who can work with your brand to share relevant content? Creators understand the product or service in a way that’s important to their audience. They help brands make meaningful marketing material for their target market.
Influencers help build trust and credibility
If you’re a brand breaking into a new territory or a startup with a new product wanting to launch, your brand probably lacks credibility. The most promising way to make up for that is by leveraging the social credibility of a creator and making use of their reach to convey your message to a wide audience.
Celebrate your customers like celebrities
Not every brand can afford Justin Bieber as their brand advocate. Forbes recently covered the rise of the micro-influencer, the everyman with a social following of 10,000 people. Enabling them, and rewarding them, for being brand advocates can do wonders for sustained awareness online. Attracting their friends and people of similar interests to buy your product or service.
Create experiences for consumers
Associating the experience of the outdoors with your dog and buying a vehicle to enable that full experience is where you will need great storytellers to share their experience, and bridge the gap from the showroom floor to the smell of the forest. Creators provide a means to share the use cases of your product or service with their audiences and convert the consumers from the phase of consideration to action.
Research online purchase offline (“ROPO”)
More consumers will ask friends and family about their potential decision before making a purchase and run a search for reviews on the product or service. By sharing content through influencers, this becomes a readily available source of insight from respected peers in assisting with the purchase decision.
As a brand, if you were spending money on traditional advertising or display media, influencer marketing provides the same access to audience with the added benefits of credibility. Influencer marketing can also stimulate a feedback loop to learn about how the market receives and interacts with your product or service. The cream on top is the trust and credibility that tips a person considering your product, to actually buying it. Try your first campaign today.
Making use of great influencer marketing technology to leverage and report on your efforts also helps you win at your influencer marketing campaigns.
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August 10, 2016 10:55 am
Marketers, have you ever felt the content created for your influencer campaign could have a bit more spark? Influencers, have you ever had a great idea for a campaign, but you don’t have an avenue to pitch it to the brand?
Webfluential is shaking up the influencer marketing industry (again) with a whole new way for brands and influencers to collaborate.
Introducing Pitched, by Webfluential.
Now marketers can post a brief and have influencers who match your requirements pitch their most creative concepts for branded content to you. And influencers, here’s your chance to work with brands you’ve only dreamed of collaborating with, by presenting your inspired ideas directly to the decision-makers.
Here’s how it works:
- Marketers post a brief through the Webfluential platform
- This is sent to influencers* in the selected location and category – defined by the marketer
- The influencers who receive the brief can decide whether or not they’d like to pitch an idea, you have exactly one week to do so
- Marketers then receive a list with the ideas for the brief, and the details of the influencers who pitched them
- Marketers select the best idea, that they know will resonate best with their desired audience (these ideas remain intellectual property of the influencer if not selected)
- The marketer and selected influencer collaborate to bring the idea to life**
*Briefs are sent to influencers who match the tags and categories chosen by the marketer on the brief. **The decision with whom to collaborate is at the discretion of the marketer
This process goes a long way to ensuring that influencers with the best ideas for that particular brand and campaign are selected. The result: high-impact, top quality branded content that resonates – as it was created by an influencer who’s the perfect fit for that brand.
Similar to our Booked By Webfluential technology, #PitchedByWebfluential can be used by both influencers and marketers to ensure campaigns roll out smoothly and securely: from the actual briefing phase right down to the selection of the influencers with best conceptual ideas.
Collaboration made easy with Pitched by Webfluential
Please note that this new product is only available to marketers who have registered for a paid account on Webfluential, and influencers who are accredited by Webfluential.
Marketers: please log into your dashboard and upgrade your account and start posting briefs!
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