July 15, 2016 10:00 am
We score our influencers according to their reach, relevance and resonance. In this month’s showcase, we’re focusing on influencers that resonate!
What does that mean? Nielsen suggests that the success of a campaign doesn’t just rely on reaching the right audience. The brand’s message needs to also resonate with them.
Resonance is the ability to “influence an audience’s attitude, affect their inclination to buy or provoke another desired action.”
In other words, when these influencers talk, their followers really listen.
At Webfluential we use our tracking tools that were developed in-house to accurately report on the success of influencer campaigns. Using our technology, we can easily pick out which influencers score the highest resonance with their audience.
Looking at last month’s campaigns, here are the Webfluential influencers who not only reach a large audience but also clinch high resonance scores with their creative content.
Aby Moore – You Baby Me Mummy
Aby Moore is an award-winning blogger. This mummy of one is addicted to blogging and gives readers insight to her parenting techniques, lifestyle and love for photography. While she’s extremely passionate about baking she despises cooking. “I love baking, not cooking – can’t boil an egg without breaking out in a sweat.”
Have a look at her blog You Baby Me Mummy.
Aisha Mchumo – My Fro and I
Aisha Mchumo is a South African beauty blogger that created My Fro and I.
On her blog you will find tips and tutorials on everything from her hair routine, 30 different updos and hair accessories as well as product reviews on various beauty products. Click here to have a look at her blog and be inspired by her work.
Shan Vijendranath – You, Baby and I
Shan Vijendranath is the creator of parenting, lifestyle and travel blog You, Baby and I. This mother of two shares all her parenting tips and tricks, including what brands she trusts when it comes to taking care of her little ones. Despite often being sleep-deprived Shan also manages to do quite a bit of traveling and connects with her audience by sharing personal stories and always expressing her gratitude to them for being so supportive.
Influencers, to stand a chance to be featured in our next showcase Tweet us your media kit. Don’t have one yet? Login to your profile and click My Media Kit on the left to start putting yours together!
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July 14, 2016 9:36 am
On July 10 the Euro’s 2016 final took place between Portugal and France. Millions of fans watched as Portugal’s captain – Cristiano Ronaldo went on an emotional rollercoaster which began with him being subbed in the 25th minute. Despite losing their captain 25 minutes into the game, Portugal took the trophy winning 1-0 against France in extra time. We look at the most influential tweets sent out after Portugal’s victory at #Euro2016.
These tweets were not only seen by a large amount of people but also were engaged with and shared across continents. Using Webfluential’s Tracking Report, which allows you to track influencers online conversations, we were able to pull the data. If you’re a football fan you can find out more about the data measured by clicking here.
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July 13, 2016 9:19 am
Marketers want to be able to measure the success of their campaigns so they can see whether or not it was worth the budget spend. Here’s the thing: they find it tricky to track influencer campaigns. Marketers don’t have access to your analytics, and it can be a struggle for them to hunt down the everyone’s content at the end of the campaign, having to sift through posts, retweets and replies.
So the responsibility falls to you, the influencer, to prove to marketers that their investment in you and your platforms was a success. We realise that you’re busy too, crafting great content, handling multiple brand campaigns or even managing a day job on top of your blog!
That’s why Webfluential is constantly working to give you tools that do the work for you. Our latest gift to you is something we’re calling the Snapshot Report. This tool tracks all the relevant data around your content and produces a real-time online report that you can submit to brands.
How the Snapshot Report works:
- All you need to do is input the links to your social posts, YouTube videos and blog posts.
- Then the report shows the number of posts published, total engagements and how many people had the opportunity to see the post.
It does just what it says, giving the brands you work with a snapshot of the results of your campaign.
To show you just how cool the tool is, we created a Snapshot Report for one of our all-time favourite heroes, Elon Musk, following his comments on the launch of a new video game.
If you would like to see how the new tool reported on this tweet, click here to view the Snapshot Report.
This tool is still in beta and we’re testing it out. So we’re offering you the opportunity to use it at no cost. All you need to do is send us the links of your social posts and the name of the campaign/brand you worked with and we’ll create a report just for you! Email firstname.lastname@example.org to submit your data.
NB: Reports take roughly 24 hours to create, please be patient.
Thanks for making Webfluential awesome!
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