Categories for Digital

Webfluential is the proud partner to the annual African Blogger Awards

February 12, 2015 7:42 am Published by

ABA 2015

For the second year in a row, Webfluential is excited to announce its partnership with the African Blogger Awards. Our platform is the official independent judging tool, used to determine the most influential blogger, Twitter account, Facebook page, YouTube channel, or Instagram account. Our unique algorithm ascertains the winners based on reach, resonance, and relevance. This allows for objective judging that is not tainted by human error or personal opinion.

A breakdown of the contributing factors below:

  • Reach measures the size of an influencer’s audience (following) per social media network.
  • Resonance is a measure of how widely the content that influencers share reaches outside of their own community.
  • Relevance is a measure of the response from the influencer’s community in the form of likes, comments, retweets.

Entries to the 2015 African Blogger Awards are now open to bloggers, Instagrammers, Tweeters, Facebookers and YouTubers across Africa. Categories include Advice, Fashion and Beauty, Events and Nightlife, Education, Sports, Political, Technology and Gadgets, Youth Culture and many others.

Entries close on 9 April 2015 at midnight GMT+2. Results will be announced on in May 2015 via the competition’s Twitter profile, @African_Blogger. You can also follow the #ABA2015 hashtag.

 

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Webfluential’s top 15 bloggers in South Africa – Best return on investment for influencer marketing

September 30, 2014 9:35 am Published by

The reality of a digital path to purchase is covered in three steps, illustrated in the image below. Create Awareness > Encourage Consideration > Acquire Customer. It is evident that a brand can influence a consumer on this purchasing journey, and so influencer marketing was born.

funnel

 

Research by Google and SocialTimes is indicating a significant trend towards online research and peer endorsement of a brand or product before purchase. Brands can ensure that they have their products and offerings discussed not just on their own websites, but on influential blogs and social channels by making use of influencer marketing campaigns.

For a recent study on how Smirnoff got this right, read our recent blog post here.

influencer marketing

 

Webfluential scores influencers across three metrics – reach, resonance and relevance. The reach, or audience size, only makes sense if the impact of an influencer’s content is engaging (relevance) and is shared with additional audiences (resonance). Algorithms calculate scores hourly, so when influencers are used for a campaign, their scores are highly reflective of their influence at that time.

We ran an internal report last week on South Africa’s top 15 bloggers – influencers currently offering best value across these metrics:

  • Offering an engaged audience (high resonance and relevance)
  • Localised, niche audience across age groups and interests
  • Best value for money from a cost/post point of view
  • Ability to reach across various channels, including their blogs, Twitter, Facebook, Instagram and YouTube pages

In alphabetical order, these influencers are listed below. Influencers have given consent that their names be shared publicly.

Between 10 and 5 (Arts; Creative; Lifestyle)
Don’t Party (Entertainment; Sports)
Geeks Doing Stuff (Gaming; Technology; Pets)
Getaway Blog (Travel)
Gevaaalik.com (Entertainment; Music; Lifestyle)
JHB Live (Entertainment; Music; Lifestyle)
Just Curious (Celebrity; Lifestyle; Entertainment)
Lazygamer (Gaming; Technology)
Life Is Savage (Entertainment; Celebrities)
Memeburn (Technology; News)
One Large Prawn (Creative; Entertainment; Photography)
The Pretty Blog (Creative; Fashion; Lifestyle)
The Wheel Deal (Motoring)
Travelstart Blog (Travel)
Watkykjy (Entertainment; Music; Lifestyle)

Over 1500 influencers globally are registered on Webfluential, reaching a collective audience of over 25 million people. To create a campaign, simply sign up as a marketer here, and try it out.

 

Image credits – Kirsty Sharman; Social Times 
Murray Legg is an active digital entrepreneur and holds a Ph.D in engineering. He is the strategy lead for Webfluential.

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Influencer marketing is great for SEO and social conversation starters

September 16, 2014 11:03 am Published by

Two of the lesser known benefits of influencer marketing—the tactic to have credible digital personalities talk about your brand—are Search Engine Optimisation (SEO) and social conversation fire-starters.

Search Engine Optimization is the process of optimizing a website as a means to obtain a high ranking organic placement in search results. Higher placements in search results usually yield more visitors to the website.

There are over 200 factors which are processed by Google to determine where a website appears on its results page following a search query. One of the more important factors is the number and quality of inbound links to the website.

During the month of June, Smirnoff launched their #ExploreTheNight marketing campaign to promote the latest addition to their product offering; Smirnoff Ice Double Black with Guarana. The campaign created awareness around the launch by asking people how they explore the night and encouraging them to add their experiences to the Explore The Night platform using the hashtag #ExploreTheNight.

Webfluential was tasked with enhancing the reach and creating online talkability around the Explore The Night Campaign — using the right influencers in order to get the message to the right audience.

Besides for the obvious short term benefit of talkability, our influencer marketing campaign yielded a long-term benefit which will add value to Explore The Night throughout its duration. The Google search results for the brand initiative illustrate the benefit of SEO – the top five links from the chosen influencers rank higher than the Smirnoff owned website.

 

Smirnoff Google search

 

The second benefit influencer marketing highlights is the ability to start the conversation tone and sentiment and influence the volume of discussion on social platforms. By investing into the right influencers addressing your target market, and providing great content to discuss, social amplification can leverage the distance that the conversation travels.

Recently, Webfluential was briefed to run an awareness campaign for Nando’s Mass Hysteria. The volume of social discussion is given in the graph below. Note the seeding of conversation by the right influencers, driving conversation from their audience.

 

Nando's social volume

 

In the digital age anyone can create a community and cultivate an audience that trusts the value of the content provided. Consumers choose their brand ambassadors and the communities they belong to. The platforms and digital insights available to marketers has changed the notion of influence such that brands don’t have to aggregate their own audiences anymore. Influencer marketing allows brands to leverage the audiences and communities of trusted influencers.

Sign up as a marketer here to run your own influencer search. Try out your first campaign.

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