Categories for Digital

Insights from #FacebookAfrica

July 8, 2015 9:45 am Published by

This blog post was originally written by Ruan Fourie.

It’s no secret that Facebook is a massive social media network. Globally it is one of the most popular social media networks, but in Africa it is the biggest reaching digital media on the continent. If you look at the overall African-media sphere, Facebook is second only to television in Africa.

The #FacebookAfrica event has been taking place over the last two days and there are some really interesting insights raised by the international team at a local event. Lots of talk about how businesses are using Instagram as a visual tool to connect with customers in creative ways.

Africa is mobile and mobile is where Facebook is accessed

Facebook sees itself very much as a discovery platform more than a search platform. The platform has over 120 million active users in Africa and thus plays a vital role in getting your brand and it’s story under the noses of Africans. This also means you should prioritise making your story and brand mobile friendly as the vast majority of Africans actually connect to Facebook via mobile platforms.

If Facebook is not part of your promotion spend, you will never reach the maximum amount of Africans.

This is #FacebookAfrica

You don’t have to try and reach Africa alone

Influencers are a great way to reach a massive audience on Facebook and other social media networks. Contact us if you need help setting up your influencer marketing campaign to reach the massive African audience on not just Facebook, but also Instagram, Twitter, YouTube and blogs.

Here are some of the insights around #FacebookAfrica we grabbed off Facebook.

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Webfluential is the proud partner to the annual African Blogger Awards

February 12, 2015 7:42 am Published by

ABA 2015

For the second year in a row, Webfluential is excited to announce its partnership with the African Blogger Awards. Our platform is the official independent judging tool, used to determine the most influential blogger, Twitter account, Facebook page, YouTube channel, or Instagram account. Our unique algorithm ascertains the winners based on reach, resonance, and relevance. This allows for objective judging that is not tainted by human error or personal opinion.

A breakdown of the contributing factors below:

  • Reach measures the size of an influencer’s audience (following) per social media network.
  • Resonance is a measure of how widely the content that influencers share reaches outside of their own community.
  • Relevance is a measure of the response from the influencer’s community in the form of likes, comments, retweets.

Entries to the 2015 African Blogger Awards are now open to bloggers, Instagrammers, Tweeters, Facebookers and YouTubers across Africa. Categories include Advice, Fashion and Beauty, Events and Nightlife, Education, Sports, Political, Technology and Gadgets, Youth Culture and many others.

Entries close on 9 April 2015 at midnight GMT+2. Results will be announced on in May 2015 via the competition’s Twitter profile, @African_Blogger. You can also follow the #ABA2015 hashtag.


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Webfluential’s top 15 bloggers in South Africa – Best return on investment for influencer marketing

September 30, 2014 9:35 am Published by

The reality of a digital path to purchase is covered in three steps, illustrated in the image below. Create Awareness > Encourage Consideration > Acquire Customer. It is evident that a brand can influence a consumer on this purchasing journey, and so influencer marketing was born.



Research by Google and SocialTimes is indicating a significant trend towards online research and peer endorsement of a brand or product before purchase. Brands can ensure that they have their products and offerings discussed not just on their own websites, but on influential blogs and social channels by making use of influencer marketing campaigns.

For a recent study on how Smirnoff got this right, read our recent blog post here.

influencer marketing


Webfluential scores influencers across three metrics – reach, resonance and relevance. The reach, or audience size, only makes sense if the impact of an influencer’s content is engaging (relevance) and is shared with additional audiences (resonance). Algorithms calculate scores hourly, so when influencers are used for a campaign, their scores are highly reflective of their influence at that time.

We ran an internal report last week on South Africa’s top 15 bloggers – influencers currently offering best value across these metrics:

  • Offering an engaged audience (high resonance and relevance)
  • Localised, niche audience across age groups and interests
  • Best value for money from a cost/post point of view
  • Ability to reach across various channels, including their blogs, Twitter, Facebook, Instagram and YouTube pages

In alphabetical order, these influencers are listed below. Influencers have given consent that their names be shared publicly.

Between 10 and 5 (Arts; Creative; Lifestyle)
Don’t Party (Entertainment; Sports)
Geeks Doing Stuff (Gaming; Technology; Pets)
Getaway Blog (Travel) (Entertainment; Music; Lifestyle)
JHB Live (Entertainment; Music; Lifestyle)
Just Curious (Celebrity; Lifestyle; Entertainment)
Lazygamer (Gaming; Technology)
Life Is Savage (Entertainment; Celebrities)
Memeburn (Technology; News)
One Large Prawn (Creative; Entertainment; Photography)
The Pretty Blog (Creative; Fashion; Lifestyle)
The Wheel Deal (Motoring)
Travelstart Blog (Travel)
Watkykjy (Entertainment; Music; Lifestyle)

Over 1500 influencers globally are registered on Webfluential, reaching a collective audience of over 25 million people. To create a campaign, simply sign up as a marketer here, and try it out.


Image credits – Kirsty Sharman; Social Times 
Murray Legg is an active digital entrepreneur and holds a Ph.D in engineering. He is the strategy lead for Webfluential.

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