Author Archives for Mikyron Padayachee

5 things marketers look for when booking influencers

March 6, 2019 9:49 am Published by

In recent times it has become apparent that the ‘right influencer’ is not just someone who captures beautiful images and has the highest number of followers. The most successful influencer campaigns include influencers that meet certain criteria and show their value. Influencers are now expected to prove their value before, during and after a campaign. As a marketer what should you be paying attention to before booking an influencer? As an Influencer how can you show brands and marketers that you have value and receive more booking requests? Here’s what marketers are asking influencers before booking them.

1. Who is the influencer?

Unsurprisingly the first thing a marketer needs to know is who an influencer actually is. This includes where the influencer is located, what markets they are influential in, and a bio that includes a short write up of who they are as an influencer. Here is an example of a great influencer bio:

2. Does the influencer’s online personality match the brand?

It is vital that a brand and an influencer’s values, personality and vision match. By using Watson AI, Webfluential can help brands and influencers look at the dimensions of content that matter most to audiences. Watson’s AI personality insights can also help recommend the most influential personalities that should drive the conversation about a brand, as well as if a brand will resonate with an influencer's audience.  

3. Who is the influencers Audience?

Influencers need to know who their audience is so that they know who they are creating content for and how best to adapt their content based on their audiences likes and dislikes. Audience demographics are essential for brands to improve their targeting. With Audience insights, a brand will be able to see if the influencer's audience aligns with their ideal customer profile. Brands will also be able to find and prioritize influencers based on their audience affinity to the brand and specific topics.  

4. Are the influencers posts engaging?

The engagement rate of an influencer's posts is a key metric to understand the level of interaction an influencer usually has on their content. An engagement rate is the percentage of the influencer’s audience that responds to their content.  

5. Who has the influencer worked for?

Marketers need to know who the influencer has worked for. Marketers will need to see the influencers body of work and whether they have worked with competing brands. Being able to see an influencer's body of work is an important insight when trying to gauge what kind of content the influencer can produce.   Finding and compiling all this information can be daunting for both marketers and influencers, but not to worry, Webfluential has you covered. All this information can be found on a Webfluential influencer's Media Kit. Influencers can create a Media Kit by creating a profile on Webfluential, linking all their channels and filling out the relevant information. Get started with your media kit here. Influencers who are already on the Webfluential platform ensure that all your channels are linked and that your information is always up to date so that marketers have all the relevant information when considering you for a campaign. Update your information here. Marketers will be able to view an influencer Media Kit when searching for influencers on the Webfluential platform. Making a decision on booking an influencer can be as easy as a quick search and then scrolling through an influencer’s information. Start booking influencers to tell your brand’s story here.

Check out some of these great Media Kits:

Chaz Robinson

 

Josh Devine

 

Beatriz Adrianna

 

Laura Termini

 

Christian Collins


Webfluential’s top 5 most exciting travel influencers to follow in 2019!

February 27, 2019 2:24 pm Published by

  Travel influencers are taking the world by storm. With travel being more accessible than ever, travel influencers are becoming a huge asset to their audiences who follow their adventures and brands who want to collaborate with them. The best Travel influencers explore cultures, lifestyles, and food, documenting their journeys and creating awe-inspiring content. Travel influencers have great clout and engagement with their audiences making them thought leaders in the world of travel. Brands are collaborating with travel influencers to craft their stories and showcase their products and services. Brands like Trivago, Airbnb and Emirates are already collaborating with travel influencers. Read on to see Webfluential’s top 5 most exciting travel influencers to follow in 2019!

Cassie De Pecol

Cassie is the first woman on record to travel to every country in the world and Guinness World Record Holder. In 2017, her trip called "Expedition 196", gained worldwide media attention. By trade, Cassie is an author, speaker, brand ambassador, content creator, Ironman 70.3 Athlete, filmmaker, entrepreneur, and will be traveling to Space with Virgin Galactic in the near future!

Hannah and Adam Lukaszewicz-Getting Stamped

Getting Stamped is written by real people, two people to be exact, Hannah & Adam. Their goals are simple, show you the best travel destinations on the planet in a meaningful way. Their mission is to inspire you through our pretty pictures and videos, but it doesn’t stop there. Hannah and Adam want to help you to plan and make the most out of each and every trip you take.

Chanel and Stevo- How Far From Home

After quitting their jobs, selling (almost) everything they owned, packing four bags of essentials, and booking two one-way tickets to get far from home, Stevo and Chanel are now looking at turning full-time travel into a day job. Join them as they figure out how to make it work, one day on the road at a time.

Alex Tienda

Alex Tienda is a travel blogger and Video Producer who is currently traveling around the world and sharing his experiences. Throughout Alex’s years as a traveler, he has experienced a great variety of experiences, from sleeping on the street to staying in the most luxurious hotels.

Cory and G- You Could travel

Cory and G are a husband and wife team who think traveling together is the best thing ever. They are best friends, coffee lovers, and road trippers! Cory and G’s goal is to see you travel with your loved ones, fall in love with the world and capture intimate moments together.   Webfluential has thousands of travel influencers from all over the globe. Sign-up as a marketer to start collaborating here. Got Influence? Webfluential gives you the tools you need to manage your influence. Apply to become a Webfluential influencer here.


What influencers and marketers need to know about IGTV

February 13, 2019 8:28 am Published by

Being a combination of Instagram Stories and a YouTube, IGTV can potentially be a huge channel for influencers and brands to collaborate on in 2019. The future of video is rapidly changing with people watching less TV and consuming more video digitally. Brands and influencers are already collaborating on regular Instagram feeds and on Instagram stories, it's just a matter of time before IGTV becomes a channel of choice for influencer marketing collaborations.

IGTV for influencers

Influencers can broadcast high-quality vertical videos without having to edit the video into 10-second segments as is the case with Instagram Stories and no advertisement breaks in the middle of videos, as is the case with YouTube. No breaks in broadcasting means no breaks in Storytelling. IGTV creates a whole new platform that influences can use to share existing content, as well as upload content in addition to uploads on other channels. YouTube influencers, for example, can leverage their Instagram audience by sharing their YouTube content on IGTV. Uploading and sharing content on IGTV will definitely help in future collaborations, where a brand wants to use IGTV instead of other channels.

IGTV for marketers

IGTV is going to be mutually beneficial to both the influencer and the brands who want to collaborate on campaigns. Brands can upload their own branded content to IGTV, or book influencers to create IGTV videos that include product reviews, unboxing videos, tutorials, education, questions and answers, etc. Research shows that video content created by YouTubers is 4x more effective at driving lift in brand familiarity than those with celebrities. Ramona Sukhraj shared useful insights and statistics on video and user behavior surrounding it. Here are just a few of the highlights:
  • 75 Million people in the U.S. watch online videos every day.
  • Merely mentioning the word 'video' in an email subject line, the click-through rate increased by 13%.
  • Nearly 50% of all video is watched on a mobile device.
  • By 2019, internet video traffic will account for 80% of all consumer Internet traffic.
  • Videos up to 2 minutes long get the most engagement.
Kinzi Sparks, lead for paid social at iProspect, recently said that IGTV presents a unique opportunity to engage with users at a deeper level. When your customers are thoughtfully seeking and opting into a more in-depth viewing experience, there’s a stronger chance that your brand’s message will be received with welcome captivation.

Check out some of these influencers who are experimenting with IGTV:

Jeana Shandraw

Kelly Mitchell

Ryan Ward

LATOYA FOREVER

Karisma Collins

Onyi


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