June 26, 2019 1:12 pm
At the Facebook F8 Developers Conference, it was announced that Instagram has been testing a new feature that would essentially hide the number of ‘likes’ displayed on a user’s page. While Instagram has stated that this new feature would be better for user experience, what would this mean for influencers and marketers in the influencer marketing industry?
Instagram has become the most popular channel for influencer marketing. If you have spent just a few minutes on Instagram you would have most definitely seen an influencer’s post. Users of Instagram are more likely to like and comment on influencer’s post compared to other networks. Instagram’s popularity is largely due to the fact that it has the best engagement rate (3.21%) compared to all other social media networks (1.5%).
‘Likes’ have been an important metric for brands and influencers. Brands use an influencer’s engagement rate as a key factor when deciding whether to book the influencer in an influencer marketing campaign. Influencers can see ‘likes’ as their bread and butter.
Instagram’s reasoning for doing away with ‘likes’ is that they want users to interact with the app rather than chase the vanity of ‘likes’. Many users have become obsessed with ‘likes’. A recent study by the Royal Society for Public Health and the Young Health Movement states that Instagram ranked the worst out of all social media platforms for negative effects on young people’s mental health. The same study also points out the positive effects of Instagram including the opportunity for self-expression, accessing health information and the feeling of community. Instagram hopes that doing away with ‘likes’ will minimize the negative effects of ‘chasing likes’ and maximize the positive effects of creating content.
Is this a bad thing for Influencer Marketing?
Conversely, Instagram doing away with ‘likes’ is great for influencer marketing. It’s not obvious, but here’s our thinking.
Firstly, the focus on influencer marketing campaigns will now shift from ‘meaningless likes’ to quality engagements generated through quality content. The quality of content and subsequently the quality of engagements on influencer’s posts will become the most important thing to look for when booking influencers. Influencers will have to not only produce more engaging content, but also more diverse content including videos and stories to get ahead of Instagram’s algorithm.
Secondly, Webfluential has historical data on all 35,000 influencers who have opt-ed into the platform. Marketers and brands can rest assured that they will still be able to find important data on influencers including engagement rates over time, audience demographics, influencer’s pricing, booking information, and so much more.
Influencers don’t have to worry about being buried by Instagram’s algorithm as marketers and brands will still be able to easily find and book them through Webfluential.
In essence, all this means is that there is a paradigm shift that will soon take place where brands will no longer place such high value on ‘meaningless likes’ and place more emphasis on finding influencers who create authentic content that aligns with their brand. Better content and stronger engagement is a win for brands, after all in an influencer marketing campaign the influencer’s content is an extension of the brands’ story. Whether you are a marketer or a creator, being active on an influencer marketing platform such as Webfluential is now more important than ever.
If you are a marketer start finding influencers who create amazing content here.
If you are an influencer, get ahead of the curve by connecting with brands who align with your content here.
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June 12, 2019 8:28 am
Cookbooks, chefs, food artists, cocktail makers and more. Food and drink influencers share recipes and cooking tips which their audience loves. Whether you are a health-conscious vegan or looking for the latest fast food joints, there is a food and drink influencer for you to follow.
Food and drink influencers have become so popular that many of them are writing their own cookbooks and collaborating with food and drink brands to bring audiences new and unique ideas for the kitchen.
Below are some of the top food and drink influencers on Webfluential that will whet your appetite.
London-based Italian Andrea Soranidis is The Petite Cook! The blog documents her foodie life and kitchen experiments, which began after she finished working as a marketing manager for a recipe app. All the recipes on The Petite Cook are created by herself and even though she is not a trained chef, she has worked in the Michelin-restaurant business. Andrea has also been recently starring in a CNN short-movie on a popular Michelin-restaurant in Japan.
Gabrielle is the founder and creator of www.EatDrinkShrink.com. She is a private yoga instructor, vegan chef, recipe developer, MS Nutritionist, and future cookbook author. Since the inception of Eat Drink Shrink in 2012, Gabrielle has had the pleasure of collaborating with upwards of 500 companies.
Pasquale Cozzolino is the Chef Executive and owner of Ribalta Pizza Restaurant in New York City and the inventor of The Pizza Diet which helped him in losing 100 pounds eating pizza every day and in demonstrating the Authenticity of the real Neapolitan Pizza. His success story has gone around the globe and his Pizza Diet has also been included in the top 10 most Googled diets of 2016.His Instagram profile has the aim to boost awareness around the Neapolitan and Italian cuisine promoting the best Italian culinary products.
The Healthy Voyager, aka Carolyn Scott-Hamilton, is the creator and host of The Healthy Voyager web series, site, and overall brand. An award-winning healthy, special diet and green living and travel expert, holistic nutritionist, plant based vegan chef, best-selling cookbook author, media spokesperson, sought after speaker, consultant, and television personality, Carolyn Scott-Hamilton is a respected figure in the world of healthy lifestyle and travel as well as special diet cooking and nutrition. The Healthy Voyager aims to help people live well, one veggie at a time!
Chef Benny is an executive Chef, foodie, traveler, TV personality, radio show host and a judge on anything food & beverage in South Africa including MasterchefSA & Ultimate Braai Master.
Start collaborating with food and drink influencers here.
Are you an influencer? Sign-up to Webfluential here.
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May 29, 2019 11:29 am
Webfluential is excited to announce the launch of our new site design.
With our new design, we wish to create a user-friendly browsing experience for our valued users that is uncluttered, easy to navigate and more user-friendly.
Webfluential has world-class influencers who have joined the networked, proven their professionalism and deserve to be featured on our most prized real estate – our home page.
Visit webfluential.com and see if you are a featured influencer or start collaborating with featured influencers by viewing their Media Kits.
Get started with influencer marketing campaigns right now by searching for influencers who match your brand and budget. Enter whether you want to drive awareness, traffic or sales, your industry and your brands Twitter handle. Then enter your budget per an influencer and click next. Sign-up or login into Webfluential to start collaborating.
Start collaborating with influencers here.
Sign-up as an influencer here.
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