Social Commerce: The evolution of e-commerce

June 10, 2024 5:07 pm Published by

Welcome to our in-depth presentation on social commerce and its transformative impact on the way we shop online! 🚀

In this video, Murray Legg dives into the evolution of e-commerce to social commerce, highlighting how social media platforms are now integral to the shopping experience. Discover why influencers are becoming the new sales reps, driving engagement and sales through authentic connections with their followers.

What You’ll Learn:

The Evolution of Commerce: From traditional e-commerce to integrated social commerce. Global and Local Trends: Insights into market trends and how different regions are adapting. Role of Influencers and AI: How influencers and AI are shaping consumer behavior and driving sales. Getting Started: Practical tips on how to leverage social commerce for your brand.

Key Topics Covered:

Historical Context: How consumerism has evolved with the internet, mobile phones, and social media. Influencer Marketing: The rise of lifestyle influencers and their impact on consumer behavior. Social Commerce: The projected growth and how it differs from traditional e-commerce. AI Influencers: The emergence of virtual influencers and their role in the digital marketplace. Case Studies: Examples from China’s advanced social commerce landscape and local market trends. Practical Insights: Steps to start your social commerce journey and measure its impact.

Why Watch This Video? This video is perfect for entrepreneurs, marketers, and anyone interested in the future of online shopping. Gain valuable insights into the dynamics of social commerce and how to harness its potential to grow your business.

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TikTok partners with Webfluential for social network’s first African influencer marketing play

October 29, 2020 10:00 am Published by

TikTok announced today that global influencer marketing platform – – has been engaged as its first authorised Brand x Creator partner in Africa. Both brands and agencies across the continent are now able to collaborate with TikTok creators at a commercial level, based on the reach, resonance and relevance of these influencers. TikTok’s rapid growth and highly engaged audience in Africa.

Content creators can start using Webfluential’s free tools to market and monetise themselves by registering here, and brands and agencies can register to engage with influencers here or contact us directly at [email protected].

“TikTok’s unique creator engagement solutions and immersive formats reach and engage audiences in innovative new ways. We selected Webfluential as our partner in Africa to bring our offering to African brands and agencies at scale”, says Saul Moross, Global Operations Manager for TikTok.

“TikTok enables creator-led brand engagement that is relatable and authentic, simple and entertaining allowing brands to supercharge audience engagement. Coupled with influencer strategy and our influencer expertise at the Nfinity group, we can now work with brands and top TikTok Creators to engage new audiences”, says Greg Bailie, Lead Client Partner at Webfluential South Africa.

“With Access to influencers across eight different channels and a combined audience of over 2 billion people, the addition of TikTok as a channel means that our customers and agencies will be able to work with the top TikTok talent and boost the uniquely talented creator economy in Africa”, says Ryan Silberman CEO of Webfluential.

With new and innovative ways to engage African audiences, TikTok’s growth in Africa shows no sign of slowing down. This partnership is set to bolster its position among the communication mix for brands on the continent. With Webfluential already connected to 300m fans and followers across Africa, this partnership with TikTok extends the potential for brands to tap into a 1bn-strong audience. The digital revolution will not be televised, but it’s happening from right within your pocket.

Content creators can start using Webfluential’s free tools to market and monetise themselves, and brands and agencies can register to engage here or contacting us at [email protected].

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An Alternative way influencers are working with big brands

September 7, 2020 9:50 am Published by

We were inspired to write this article because we noticed that a new influencer to the platform last month ended up earning an income from Hewlett Packard, McCann Erickson, and the BBC. Although never booked on a formal influencer campaign, it was their incredible images that kicked off their earnings.

Today, influencers are a hot commodity. Brands, big and small, are working with influencers to improve brand awareness, increase traffic, and drive the brand’s message to their target audience. Webfluential has helped influencers from all over the world monetize their influence by connecting them with brands. In the past, most collaborations on Webfluential were through a pay per post or pay per click campaign, however, there is now a new way that influencers on Webfluential are monetizing their content and working with great brands. 

Embed from Getty Images

Last year Webfluential announced a partnership with Getty Images. 

Getty Images is the world’s largest photo agency. They are a supplier of stock images, editorial photography, video, and music for business and consumers. It targets three markets—creative professionals (advertising and graphic design), the media (print and online publishing), and corporate (in-house design, marketing, and communication departments).

Webfluential wants to help our influencers by giving them an opportunity to market and monetize themselves through Getty Images. This collaboration allows influencers to fast track their way to becoming a Getty Images contributor and start earning passive income through the sale of their content. 

Over the last few months, influencers had the opportunity to submit images for 3 different briefs. The themes of the briefs where: Work-life in Africa, human touch, and self-isolation. Hundreds of images were submitted. Once approved these images were then put up for sale on Getty Images. 

Some of the images were bought by amazing brands like Hewlett Packard, McCann Erickson, and The BBC. Many influencers who submitted images have been earning a passive income almost every month. 

A new brief will be available soon so keep an eye out on your Webfluential dashboard for more details. 

Here are our top picks of images submitted so far.

Embed from Getty Images Embed from Getty Images Embed from Getty Images Embed from Getty Images Embed from Getty Images

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