We are celebrating our 10th anniversary with a game-changing market expansion
We’re excited to announce that Webfluential is celebrating its 10th anniversary! For the past decade, we’ve been pioneering the influencer marketing space, and now, we’re taking things to the next level. As we mark this milestone, we’re introducing a groundbreaking expansion of our platform that aims to empower content creators and reshape the digital marketing landscape.
For ten years, we’ve been connecting brands with influential voices, and this expansion is a giant leap forward. Our new platform is more than just influencer marketing—it’s about unlocking the full potential of the creator economy. We’re introducing a suite of new tools and services to meet the evolving needs of both creators and brands.
Here’s what’s new:
Enhanced Content Creation and Collaboration: We’re building on our core strength by continuing to facilitate seamless partnerships between brands and influencers. Now, we’re adding advanced tools for content ideation, creation, and performance distribution to make these collaborations even more impactful.
Direct-to-Audience Sales: We want to make it easier for creators to monetise their influence directly. Our new integrated e-commerce solutions allow creators to sell products and services directly to their audience.
Stock Content Marketplace: To help creators diversify their revenue streams, we’ve launched a stock content marketplace. Creators can now produce and sell stock content beyond sponsored posts.
Lead Generation Tools: We’re empowering creators to become valuable partners in lead generation for businesses across different industries. This is a great way for creators to provide even more value to brands.
AI-Powered Insights: Our platform now includes cutting-edge artificial intelligence tools that help both creators and brands optimise their strategies and maximise their Return On Ad Spend (ROAS).
This expansion positions Webfluential at the intersection of influencer marketing, e-commerce, and digital advertising, creating a holistic ecosystem for the creator economy.
As Murray Legg, our co-founder, puts it: “Stories have always been at the heart of human connection. Our platform is built on the understanding that, in the digital age, creators are the storytellers who forge genuine connections between brands and audiences. We’re giving them the tools to tell these stories more effectively and profitably than ever before.”
Our new features are arriving at a time when the digital marketing landscape is shifting, with more consumers turning to trusted individuals rather than traditional advertising for product recommendations and lifestyle inspiration. We understand that people connect with people, and we’re providing the tools to ensure those connections are genuine and impactful.
Webfluential’s decade of experience uniquely positions us to lead this evolution in the creator economy. By expanding our services with a particular focus on Africa, we’re not only looking to meet current needs but also shape the future of influencer marketing. We’re proud to be at the forefront of this movement, building meaningful connections and helping creators and brands thrive together.
At Webfluential we aim to keep up to date with industry trends that could contribute to further developing the influencer marketing industry. With Snapchat and LinkedIn becoming increasingly popular channels, we are now making it possible for you to add Snapchat and LinkedIn to your Webfluential profile.
Adding Snapchat
With 100 million daily users, according to stats on expandedramblings.com, it’s hard to ignore how quickly Snapchat has become one of the most popular social platforms.
Snapchat has become an extremely popular channel for influencers to connect and engage with their audiences while adding value to influencer marketing campaigns, which is why we’ve now made it possible to add this valuable channel to your influencer profile.
Adding LinkedIn
Currently LinkedIn has a total of 450 million users, according to stats on expandedramblings.com, and while this may not be as many users as Snapchat, LinkedIn is still considered as one of the more popular social networks for business.
Recent data on this website has revealed that LinkedIn has a geographical reach of 200 countries and territories having said this, many marketers and influencers are using LinkedIn as a means to build valuable relationships.
With many Webfluential clients already requesting Snapchat and LinkedIn campaigns, we strongly suggest you take advantage of this latest update.
How do I add Snapchat/ LinkedIn to my Webfluential profile?
Simply follow these steps:
Click on ‘My Profiles’
Click ‘Add Snapchat’
Then fill in the required fields
Don’t forget to add your pricing
Please note, Snapchat and LinkedIn will not yet affect the audience size displayed on your media kit. It is, however, another way you could earn revenue through the platform.
If you have any questions please feel free to email [email protected]
10,000 hours to master a subject. 10,000 steps per day to maintain a healthy life. 10,000 influencers to illustrate credibility in the influencer marketing industry.
When we started Webfluential, we wanted to build a data driven business, built for influencers to help them market and monetize their passion for content. To have the best data on hand to inform the statistical models that run over every bit of content our influencers create, we needed to build the trust and credibility with them to sign up, link their channels, and allow us to set the wheels of brand and influencer engagement in motion.
Today we celebrate 10,000 authenticated influencers on Webfluential. 10,000 people that trust us as their partners to work with them in growing their commercial capabilities by working effectively and transparently with brands to engage with audiences across the world. A big thank you must go out to the four principal drivers of our business – our staff, our influencers, our clients and our shareholders, without you, we’d never have grown the innovative and exciting business we have over the past three years.
We can certainly commit to our network of influencers, who now reach a combined audience of 380 million people globally, that we’ll continue to offer you the products, education and support required to establish your talent for content creation into an exciting new business.
Thank you for the road you’ve all walked with us. We look forward to the coming chapters with you!
