Tag Archive: instagram

Creator Showcase: Natasha Amar

November 2, 2016 9:22 am Published by Kirsty Sharman

During the next few editions of the creator showcase, our focus will be specifically on Instagrammers. We feature a creator from our community and tap into their talent, knowledge and tips to share with the rest of the community.

In our previous showcase, we featured one of Instagram’s first users, Dan Rubin. In today’s edition, we engage Natasha Amar.

Based in Dubai, Natasha left a finance career to pursue her dream of a career as a travel storyteller and photographer. Her Instagram account is a curation of well-crafted images capturing her adventures throughout the world. Whether she’s hiking through the fairytale landscapes of Cappadocia in Turkey or kayaking through the Abel Tasman National Park in New Zealand, her perspective is bound to infect you with the travel bug.

natasha

1. How long have you had your Instagram account for?

I’ve had my Instagram account since December 2012.

2. When did you start getting popular on Instagram?

My success with Instagram has been very gradual. I noticed that my page was growing at a faster rate when I started focusing on my photography and put in the time and effort to learn photography techniques as opposed to when I took photos with my old digital camera and phone.

3. What advice do you have for other influencers who want to improve their Instagram and grow their audience?

Ask yourself why you create. Do you just want to be famous? Do you want your feed to tell a story? Do you want it to be the go-to place for an audience that’s interested in a particular topic (hiking, fishing, footwear)? Once you find the answer to these questions, you get to the point where you can figure out the kind of feed you want to be known for and work towards making it the best it can be. Work on your craft- with the amount of knowledge that’s available online for free, there is no excuse for not learning basic photography techniques.

I find that the most interesting pages have a theme, interact with their audiences, and show personality. The least interesting ones are self-obsessed (think a selfie in every post) and lack creativity.

4. What camera do you use to capture your images?

I use a Sony A6000 for all of my photography including the images on my Instagram feed.

5. How often do you upload pictures on Instagram?

My feed is focussed on travel- in keeping with the theme of my travel blog TheBohoChica.com, so when I’m travelling, I post at least thrice a day. Some work campaigns have had me posting up to five times a day. When I’m back home, I try to post at least once a day.

6. Are there any apps or equipment you would recommend to other Instagram users?

I use Snapseed on my iPhone to quickly edit photos on the go for my Instagram feed. For Instagrammers who are looking to improve their craft and invest in a good camera, I can highly recommend the Sony A6000 mirrorless.

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3 brands moving tonnes of product using influencer marketing on Instagram

September 2, 2016 10:30 am Published by Kirsty Sharman

You know those products that only live on the pages of really famous instagrammers? The ones you wish you could find in your local store and keep asking “Why don’t they stock them?” Truth is: they don’t need brick-and-mortar, because influencers are helping these brands ship millions of the products worldwide with every post they promote. Take a look at some of the most popular brands that are killing it with the power of influencer marketing on Instagram.

Smile Sciences

Smile Sciences specialises in those UV home teeth-whitening kits you’ve probably spotted in your Instagram feed. While more established teeth-whitening brands are using reality TV stars to promote their kits, Smile Sciences’ strategy is to partner with influential beauty bloggers, like: fashion and beauty blogger Doniya Malik. The kits sell for $299, if you’re tempted by their pearly whites.

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Smile science

Boo Tea

Boo Tea is just one of the many weight loss teas being sold on the internet. The brand offers everything from slimming and detox teas to shakes and tablets. It owes its success largely to its influencer strategy, and is being promoted by an army of fitness influencers on Instagram. Boo Tea products retail from $19,99 to $49,99 in case you were curious. Another reason it’s so popular: worldwide shipping.

Boo Tea

conrad

Artis Brushes

This makeup brush set has been featured by many a famous beauty blogger. Not only are the brushes starring in their Instagram posts, but you’ll also spot them in YouTube tutorials where vloggers use Artis brushes to contour and create flawless looks. It costs around $450 to get your hands on the entire set, which can be ordered off the Artis brush website and delivered anywhere in the world.

ARTIS

nicole

Which other brands have you spotted using influencers on Instagram to promote their products? Do you think a similar strategy would work for you? Sign up as a marketer on Webfluential today, and find influencers that are the perfect fit for your brand.

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Content is key when it comes to sponsored posts

August 5, 2016 2:00 pm Published by Kirsty Sharman

Instagram post

With the Federal Trade Commission (FTC) and other authorities constantly updating the rules around sponsored content, it’s important that bloggers, vloggers and social media influencers disclose their relationships with the brands that they feature.

This isn’t really a problem for creative influencers – if your content is amazing, people aren’t going to care whether or not it was sponsored.

To prove this point, here are four Instagram posts that were definitely sponsored and marked with a #ad and/or #sponsored as per the FTC rules, but we didn’t feel bombarded by a brand message.

(According to the FTC’s new rules, these influencers will have to mark this content upfront as #sponsored and/or with #ad.)

Click here to read more about the rules and regulations around sponsored content.

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