Content is key when it comes to sponsored posts
August 5, 2016 2:00 pm
With the Federal Trade Commission (FTC) and other authorities constantly updating the rules around sponsored content, it’s important that bloggers, vloggers and social media influencers disclose their relationships with the brands that they feature.
This isn’t really a problem for creative influencers – if your content is amazing, people aren’t going to care whether or not it was sponsored.
To prove this point, here are four Instagram posts that were definitely sponsored and marked with a #ad and/or #sponsored as per the FTC rules, but we didn’t feel bombarded by a brand message.
(According to the FTC’s new rules, these influencers will have to mark this content upfront as #sponsored and/or with #ad.)
Click here to read more about the rules and regulations around sponsored content.
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