January 28, 2016 10:29 am
Published by Kirsty Sharman
Every major marketing and digital communications publication has touted Snapchat as the go to for brands in 2016. But should brands be throwing their budgets at setting up channels and paying a small fortune to staff (or agencies) to maintain and run them?
Snapchat is a specialized platform
Creating content for Snapchat is no easy task. It requires someone who understands the platform but, because of the real time nature of the network, also requires someone who can create content on the fly. While content ideas can be approved actual content has to be published in real time.
Convincing your audience to add you and watch said content is also really difficult. Snapchat was and is a place for friends to share entertaining stories via images, text and ten second video. What would be the driving factor to convince that market to want to watch brand content daily?
I wrote a rather comprehensive article for Memeburn where I said that brands should not be setting up Snapchat profiles in emerging markets like South Africa. You can read that argument here.
However, my argument is not that Snapchat should be wiped out of the marketing mix completely. Instead, I believe that in emerging markets Snapchat can be used best as part of a comprehensive Influencer Marketing Strategy. Adding Snapchat to the influencer arsenal allows your brand a chance to work with an influencer to create content that truly resonates with your target audience and communicated in a tone that resonates with them.
One of the many concerns around Snapchat influencers is that their reach and Snap views are not really measurable. We’re highly reliant on them to provide us with screenshots of their views and are still unable to ascertain the location or age of the audience. That’s why Snapchat can work so incredibly well as a value add and part of a larger influencer campaign.
Utilising the Webfluential platform marketers are able to run influencer campaigns and utilise content created and shared on Twitter, Facebook, Instagram, Blogs and YouTube. We can also add Snapchat to the campaign to ensure your brand features prominently on the new medium via influencers on the platform. This is a great way to test the waters of the new social network and appeal to new audiences while safe in the safety net of the trackable influencer accounts you’re also utilising during your campaign.
Our team loves brainstorming around new Snapchat ideas and ways to incorporate it in to your campaign. Why not contact us and test the waters?
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January 12, 2016 12:12 pm
Published by Kirsty Sharman
This blog post was originally written by Ruan Fourie.
Influencers run in the same circles. We learn from each other, we ask each other questions and we give each other advice. That is part of the reason why #TeamWebfluential is home to over 4800 Influencers accross the globe. This is also the reason we have created “Invite and Earn” as a way to grow #TeamWebfluential even more.
What is Webfluential Invite and Earn?
Invite and Earn is a tool we have built for Webfluential Influencers to invite other influencers to join the platform. When you invite an Influencer to Webfluential and their application is successful, you earn some money for making the introduction.
We give you a unique URL that you can share with your network of Influencers. Your Influencer-friends can use your unique URL to apply to be a Webfluential Influencer. Remember you need at least 1000 followers on Twitter to be a Webfluential Influencer.
You can share your unique Invite and Earn URL via Twitter, Facebook or even your blog. You could even include it in your newsletter. How you use your unique Invite and Earn URL is up to you.
How much can I earn by inviting?
We are currently offering between $50 and $10, depending of the tier of the Influencer you invited to join #TeamWebfluential.
| Tier 1 influencer |
100,000+ audience size |
$50 |
| Tier 2 influencer |
50,000+ audience size |
$25 |
| Tier 3 influencer |
10,000+ audience size |
$10 |
Before payment is made, prospective Webfluential Influencers will have to go through 5 steps, before payment will be made to you for inviting them to the platform.
Step 1: The prospective Influencer has been invited to Webfluential.
Step 2: The prospective Influencer has sent in an application to Webfluential.
Step 3: The prospective Influencer has logged into the platform for the first time.
Step 4: The prospective Influencer has created a Social Media Profile.
Step 5: The prospective Influencer has linked at least 2 social and one native channels.
Your referral fee is ready to be paid!
Start Inviting and Earning now
Simply login to your Webfluential account and click on the “Invite and Earn” option in the left hand navigation menu to get your unique Invite and Earn URL or link. Share it with your friends and fellow Influencers to help grow #TeamWebfluential and earn some money along the way.
If you are an Influencer and you have not signed up to be a Webfluential Influencer, simply click the button below to take the first step to monetising your online influence.
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January 7, 2016 3:20 pm
Published by Kirsty Sharman
This blog post was originally written by Ruan Fourie.
You’ve got a Webfluential account and you have connected your Twitter profile, you’ve set your price and you are ready to work with brands on Twitter. Here is one simple step to making your Tweets more engaging.
Who doesn’t love to earn some money with tweets?
But just tweeting is no way to ensure a long term relationship between brand and Influencer. If you offer value by sharing tweets that gets clicked, retweeted and liked, you are a step ahead of the curve.
How do you easily create more engaging tweets?
It’s simple/easy, just add an *image* !
You probably scroll past hundreds of tweets daily. These tweets that you don’t even look at are likely just 140, or less, characters of text. Maybe there is a hashtag or a link in the mix, but nothing that really draws your attention.
This is where images makes a big difference, they help your tweet stand out in the sea that is a Twitter stream.
Tweets with images get 55% more leads
HubSpot actually tested it. If you are not a marketer, this might not mean much to you. As an Influencer, it should mean a lot to you. You want people seeing your tweets above all other tweets, and you want them to engage (click a link, reply or retweet) with your tweets.
Higher tweet-engagement is good for your personal brand too.
How do I include images in my Tweets?
You can easily do it from Twitter. Click the little camera icon when creating your tweet to include an image in your tweet, like in the image below.
The same applies when using the Twitter app on your phone: When composing a tweet, click the camera icon and choose the image you want to include in your tweet.
Twitshot makes adding images to tweets even simpler
As a influencer you are sharing content, and in most cases that includes a link. It might be a link to something cool you found online, or something you want to share. It might be a link to your latest blog post. If you include an image in your tweet, there is a 55% better chance that the link in your tweet will be clicked.
Twitshot makes it as easy as it can be to include an image in your tweet. Go to the Twitshot website, paste the link you want to share and Twitshot will gather all the images from that link. Click the image you want to include in your tweet, and hit the “Tweet” button. All done.
What is your Twitter engagement trick?
Now that you know how to create Tweets with images that look as cool as the one below, your tweets will stand out above the crowd.
What is your Twitter tips? Share it with us, @webfluenti_al, and include the #TeamWebfluential hashtag. Not a Webfluential Influencer yet? Hit the button below and sign-up today to start working with the brands you like.
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