March 2, 2016 11:00 am
Published by Kirsty Sharman
From time to time we like featuring some of the great influencers that we have as part of #TeamWebfluential. Matthew Kanniah is one of our influencers who creates awesome content on his Instagram profile. We recently had the opportunity to chat to Matt about his work, what he does and how he manages to keep creating the amazing images that can be found on his Instagram profile.
Webfluential: Are all your pictures taken with your phone or do you use a camera?
Matt: I started off using my iPhone which was my stable diet of camera to use, now I shoot with DSLR (Digital camera).
Webfluential: What do you most enjoy photographing, people, nature, or objects and why?
Matt: I like the emotion and response I get when I show my images off to people on Instagram. For me I like to shoot what I like, but the most rewarding thing for me when people like it an get a response personally from it.
Webfluential: Do you have a go to filter on Instagram or do you use whichever filter, best captures the true beauty of the picture.
Matt: As good as they are, I don’t use any particular Instagram filter. My colour grading comes from VSCO. They both have filter packs for Lightroom as well as mobile, both of which I use
Webfluential: What/Who inspires your creativity?
Matt: My friends inspire me when I shoot with them, we are called the #BreadcrumbsSquad. A few other friends of mine being Gareth Pon (@garethpon) and Zeno Petersen (@zenography) Other accounts include @Speedhunters for my car shots and Jeff Isy for his portraits.
Webfluential: What would your advise be to bloggers or Instagrammers who want to improve the quality/creativity of the pictures they take?
Matt: I would say get involved in your community like I did. Grab your friends and attend Instameets. Shoot with you have and exploit it until you have mastered it then move on to bigger and better things. Besides that, its time you get out in South Africa, get in your car and just explore! You will be amazed at what you find in your own back yard.
Want to work with Matthew? Check out his Webfluential profile here.
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February 25, 2016 8:35 am
Published by Kirsty Sharman
Today marks the start of a new chapter for the team at Webfluential. We spent the better part of 2015 building technology that helps brands run smarter influencer marketing campaigns. Today we’re launching something new. A tool that helps brands serve social advertising to the people who are most likely to be influenced.
How, you ask? Through the power of conversation.
The result of getting influencer marketing right is that you create audiences that are more likely to react to your advertising, more likely to care, and ultimately more likely buy your service or product when the time is right. By increasing your brand’s popularity through influence you’re ultimately creating a pool of conversations online that hold unspeakable value.
Webfluential LIVE AUDIENCES helps brands capture those conversations online, and connect with the people having them. Whether someone saw, engaged, liked or contributed to a conversation – we’re there to help you close the loop.
Whether you’re trying to leverage conversations created by influencers, or even conversations around sponsorships or a new product launch, Webfluential Live Audiences can help. Our new tool will help you extract the most value from these conversations by connecting your brand directly with the audience involved – either through influencer campaigns, or social campaigns.
Lets work together to create conversations that lead to conversions.
Find out how LIVE AUDIENCES works in the infographic below or get started building your LIVE AUDIENCE now.
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February 23, 2016 9:06 am
Published by Kirsty Sharman
This blog post was originally written by Ruan Fourie.
When you start blogging, or have been blogging for a couple of years, it’s easy to over complicate things because you are to close to the action. When a blogger is focusing on the bigger picture, they often loose sight of the smaller changes they can make to be more effective at what they do. All bloggers want to grow their blog, and sometimes it feels like you are losing out on the blogger growth hacks that will take your blog to the next level.
One of the most important rules to making your blog profitable is making yourself available to marketers who are looking for influencers to work with. By creating a Webfluential profile, you are instantly searchable and can be discovered by the 2000+ marketers that are already using Webfluential to find influencers for their campaign. Click the button below to start creating your Webfluential profile now.
Below is an infographic that shares five growth hacks that every blogger should be using. Why not share the infographic with your followers on Twitter, followers love when you share great information with them.
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