March 9, 2016 8:58 am
Published by Kirsty Sharman
In an industry that is constantly changing and evolving, brands have no choice but to keep their marketing strategies flexible. Part of being flexible involves learning, listening to our consumers online, and adapting to the tips and tricks we learn along the way.
In the Influencer Marketing trade, who better to learn from than the influencers themselves? We get feedback and tips weekly from thousands of influencers and we’re making it our mission to share them with you – because a community who learns together, grows together.
Here are three tips from influencers that all marketers should hear.
1. Creative Freedom is a must!
Brands need to learn to let go, as scary as it sounds. Influencers have spent years building up a large engaged audience, they know best how to engage with them. By giving influencers a bit more freedom to create branded content they know will resonate with their audience, brands will achieve much higher engagement rates and end up running campaigns that consumers actually remember.
2. Set clear campaign objectives
If you work with an influencer platform that has experience in its field, it’ll be easier for you to set realistic goals. Be clear about your expectations and objectives upfront and communicate them with the influencers you’re working with. As with any successful project or campaign, planning is critical and sufficient time should be given to setting clear campaign objectives, having realistic expectations and providing enough time for your influencers to create the best content for your brand.
3. Brand presence should reflect business values, not merely product.
One of the most important factors for a successful Influencer Marketing campaign is ensuring that your brand, not just the product being mentioned, is associated with the right influencers. An example of a brand that did this incredibly well was Omega Watches with their association to James Bond. It doesn’t matter what model of Omega watch is being promoted – the association with James Bond will hold the Omega brand in a highly exclusive light for years to come.
Webfluential is building the smartest technology for brands and social influencers to connect, tell stories and positively influence consumers.
We have built relationships with thousands influencers across the globe, on multiple channels. If you’re a marketer and you’d like to explore working with influencers, register by clicking on the below button.
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March 7, 2016 12:00 pm
Published by Kirsty Sharman
With over 5000 influencers on our platform, it’s tough to choose who to feature in our blog posts. But these four fashion bloggers have perfected the art of stealing the limelight! This month we focus on fashion bloggers who truly inspire their audiences with their work.
Little Miss Katy:
23-year-old Katy inspires her readers through everything from her fashion and beauty advice to finding 10 good things on a Monday. Katy was originally from Mallorca (an island in the mediterranean), and moved to the UK to pursue her passion in musical theatre. If you want to start your week off on a happy note and have Katy’s positivity rub off on you , find out more about her and her inspiring blog.
FooFaFi:
In 2015 FooFaFi was created by LA girl, Katrina. Her blog was inspired by her love for food, fashion and fingernails. Katrina is a BBA marketing graduate currently working as a digital media planner. Her background in business and her passion for fashion resonates throughout her blog. To learn more about Katrina and her blog check out her Webfluential profile.
Baked The Blog:
With over 53k Instagram followers and having been featured in Elle, Glamour and Marie Claire, Aisha Baker has quickly become a true fashion inspiration to many young South Africans. Aaisha shares her fashion choices, make-up trends and everyday snippets of her lifestyle on her blog, which we can’t get enough of. Learn more about Aisha Baker and be inspired by her work.
Buckets & Spades
Our favourite male fashion blog belongs to Matthew Pike. The blog was created in 2008 and was initially a means for Mat to store images and other things that inspired him. Over time the blog evolved into a visual diary, which many have enjoyed reading. Buckets & Spades is now about sharing design tips, creative ideas, and menswear. With over 36k Instagram followers, Mat inspires and influences the fashion choices of men all over the world.
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March 7, 2016 11:17 am
Published by Kirsty Sharman
Webfluential has some exciting (first in the world) technology that will be released over the coming weeks, it will allow influencers and marketers to work closely together in crafting and disseminating branded content.
Along with this exciting new technology comes a need to best consider the dynamics and working relationship between the two sides of the marketplace – so we’ve had to update our Privacy Policy and Terms of Service for influencers and marketers alike. In the last two years of business, Webfluential and its team have played the role of go-between, negotiator, and troubleshooter in the space between influencers and marketers. We’ve learnt the lessons and seen the scenarios that typically occur, and our next step is one to attempt to improve on that gap between influencers and marketers.
The Webfluential business model is to allow for high volumes of influencer marketing campaigns, across multiple continents, and that means we need to ensure an industry that can scale. In reality, being fair to competing brands, keeping commitments to posting schedules and observing general etiquette is something we’ve had to cover in the past.
Our intention was not to confuse anyone with the updated terms, more to build a safe environment for both marketers and influencers. Our company vision remains what it always has been – to stimulate the influencer marketing economy in an environment that’s a fair exchange between brands and influencers.
We’ll be updating our FAQ section a little later today but in the interim we’d like to address some of the concerns here.
Some of the questions we’ve been asked:
- Can I work on Webfluential and on other influencer marketing platforms?
- What exchange rate do I get paid on for work I accept?
- I have multiple profiles under one account, to whom does the terms and conditions apply?
- If Webfluential has introduced a marketer and influencer, how is that relationship governed financially?
- How do influencers manage working with competing brands offering them jobs at the same time?
- If influencers don’t deliver on their contractual obligations to the marketer, what happens?
- What is the best etiquette to observe as a brand or influencer while working together?
If you have further questions, you’re welcome to respond in the comments section below for the benefit of the other users, or email us on [email protected] and we’ll respond. Below are the answers to the most common questions we recieved over the last 72 hours.
Can I work on Webfluential and on other influencer marketing platforms?
Webfluential doesn’t limit you to only work with them. Influencers and marketers can join as many platforms as they wish. We request that both influencer and marketer do however appreciate the introductions made to each other on the Webfluential platform and run those campaigns resulting from the introduction through our platform.
What exchange rate do I get paid on for work I accept?
Certain countries require by law that their citizens receive payment for services rendered in their local currency, or be paid into their local bank accounts. Marketers are charged in US dollars, or their local currency equivalent for campaigns. Influencers are offered US dollars, or where applicable, a local currency equivalent that caters for forex and bank fees. The local currency amount will be offered on each job.
I have multiple profiles under one account, to whom does the terms and conditions apply?
When you create a Webfluetial account you can have multiple profiles under one account. An influencer could have multiple accounts for various reasons (multiple blogs for instance). When you accept the terms and conditions, you accept them for each individual profile not for your account as a whole – so each individual profile is treated in isolation.
If Webfluential has introduced a marketer and influencer, how is that relationship governed financially?
Marketers pay in advance of the campaign starting, influencers are paid when their duties of creating and posting content are completed to the satisfaction of the marketer. If influencers agree to post to a certain schedule and then don’t deliver, they can be penalised a portion of their fee.
How do influencers manage working with competing brands offering them jobs at the same time?
A simple rule of thumb is that influencers will lose credibility and their ability to monetize their audience if they take on competing brand work at the same time. Webfluential cannot control the briefs marketers offer to influencers, so to prevent marketers losing faith in the platform, we suggest to influencers that they don’t work with competing brands at the same time.
*PLEASE NOTE – there will be a chat function introduced as part of the new technology being released – so if you ever have a case where you’re unsure of this or special circumstances apply, you can just negotiate those terms directly with the marketer offering you the job in questions. We’re adding the competing term clause to set a standard of what we feel is right, but we understand that special circumstances may apply.
If influencers don’t deliver on their contractual obligations to the marketer, what happens?
At the end of each campaign, both influencer and marketer rate each other. For influencers, a higher rating means showing up in more searches. For marketers, it shows credibility when offering campaign work to influencers. As a platform, Webfluential can’t monitor or intervene in all communications.
What is the best etiquette to observe as a brand or influencer while working together?
In the next week, influencers and marketers will be given the space to freely communicate with each other to discuss collateral and posting of content. We suggest observing the basic etiquette of a contractor/service provider relationship, the usual courtesy of a chatroom, and healthy observation of the nuances in working together.
As mentioned above, we’re here to help the industry grow as a whole. We’re really proud of the influencer community on Webfluential, and will continue to build world class technology to empower every influencer in the world to turn their passion into a business.
Thanks for being part our the Webfluential community. We appreciate your support!
Kirsty Sharman
Head Of Global Operations
www.webfluential.com
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