June 17, 2016 7:37 am
Published by Webfluential
Twitter – @ChiaraDiRago
Starting this week, we are going to introduce you to some of the incredible people at Webfluential. We’re a technology company that has some talented individuals who each play a huge role in bringing our tech, service, brand and vision to life.
To officially kick things off, please meet Chiara! Our very own Social Media and Influencer Outreach Co-Ordinator.
1) Hi Chiara! Please tell us a little about yourself in two sentences
I recently graduated with a degree in Corporate Communications. I’m an animal lover, obsessed with social media, anything girly and Beyonce.
2) What inspired you to come work with #TeamWebfluential?
I heard about Webfluential through a friend that I went to school with and after interning and seeing everything Webfluential had to offer I knew this is where I wanted to be.
3) What is one thing you hope to accomplish in the next five years?
More Instagram followers. JK! That’s a tough one. In the next 5 years I hope to have a pretty cool fashion, beauty and lifestyle blog set up.
4) If you could have dinner with any three people in the world, who would they be?
Beyonce
Oprah
Russell Brand
Thank you!
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June 15, 2016 9:57 am
Published by Kirsty Sharman
Webfluential recently ran an Influencer Marketing campaign for Avon – Meet your Matte, to raise awareness of Avon’s trendy new matte lipstick colours. While most of us learnt about the launch of a new lipstick colour in a magazine, smart brands are now turning to influencers to make the launch of their new products more exciting.
We tend to trust the opinions of our peers over that of a brand, because people relate more to their peers or their favourite blogger. Through influencers brands are able to reach the correct target market and have them engage with their products, in a way that does not make people feel as though they are being bombarded with advertising – but rather content that they care about.
Have a look at the amazing work these influencers were able to produce for Avon.
Aisha Baker
With over 62K Instagram followers and having been featured in Elle, Glamour and Marie Claire, Aisha Baker has quickly become a true fashion inspiration to many young South Africans. Aaisha shares her fashion choices, make-up trends and everyday snippets of her lifestyle on her blog, which many of us can’t get enough of. Learn more about Aisha Baker and be inspired by her work.
2. Tshepang Mollison
Tshepang Mollison, aka Twiggy Moli, is the creator of lifestyle blog Sleepless in Soweto where she shares her beauty photography tips as well as her interest in food. With two undergraduate degrees in Film & Radio Production and Brand Strategy & Communications it’s safe to say Twiggy is one talented lady.
3. Thandolwethu Tsekiso
Thandolwethu truly brought this picture to life in such a creative yet seemingly effortless way. Thandolwethu shares her beauty, fashion and health tips and tricks on her blog iamthandolewthu and not only does she have a successful blog but she is also the co owner of Wild Rose Boutique ZA. With an Instagram following of over 26.3k it’s safe to say this social influencer knows what she’s doing. Learn more about Thandolwethu here
4. Thithi Nteta
Thithi Ntete- creator of TeeTeeIsWithMe,currently works as a freelance stylist, consultant, publicist as well as a graphic designer. Her Fashion/lifestyle blog is filled with the most beautiful images like the one above which capture her love for everything from food, fashion and beauty.
5. Kefilwe Mabote
Kefilwe Mabote– is the author of fashion blog KefiStyles which is renowned for giving readers a sneak peak into her very expensive and stylish wardrobe. Kefilwe currently works as a personal stylist, image consultant and wellness coach. Have a look at her images on Instagram for some fashion inspiration.
6. Thuli Mola
Fashion blogger, business woman and mother, Thuli Mola used her creative talents to produce beautiful images for Avon’s Meet your Matte collection. Thuli shares her love for fashion on her blog- Style Alert SA, where you can find reviews of her favourite products/brands which always align with her audience’s interests.
7. Aqeelah Harron
In 2010, Aqeelah started her fashion blog- Fashion breed where she documents her creative interests and activities. She has been features in some of the most famous fashion editorials namely Marie Claire, Elle, Glamour, Grazia and Cosmopolitan. Learn more about Aqeelah Harron here.
This campaign reached a total of 220K+ people and generated a total of 827 website clicks. Influencers are an undeniable asset to brands often providing them with the means to engage with a large yet very specific audience.
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June 10, 2016 10:30 am
Published by Kirsty Sharman
A few weeks ago we asked all our influencers to tweet us links to their Media Kits, to stand a chance to be featured in this month’s showcase. While it took time to go through all the influencers who tweeted us, as well as those we have come across over time, it was great to see such a variety in our influencer community. It’s always interesting to see what inspires people to share their thoughts and passions through their blogs or social channels. This month we aren’t narrowing it down to a single category, but rather showcasing influencers from various categories and countries.
Business and lifestyle (Nigeria)
Adesoji is a Nigerian businessman and lifestyle influencer, who has a great passion for the environment and business. Using his online influence, Adesoji raises awareness to environmental issues, ultimately turning his passion into various business ventures. With an impressive Twitter following of 58.4k, Adesoji continues to share his knowledge on both entrepreneurship and environmental development and preservation.
Parenting and lifestyle: (South Africa)
Maz, a South African-based parenting blogger is the author of Caffeine and Fairydust. Her blog aims to inspire mothers and encourage their individualism. This mother of two shares her parenting tips, recipes and product reviews with her readers and focuses on making her readers feel creatively inspired and confident in themselves. Learn more about Maz here.
Food and drink: (UK)
Kate is the author of the award winning food blog – Veggie Desserts. Apart from running a successful blog, Kate is a freelance food writer and magazine columnist. Being obsessed with vegetables, Kate’s blog naturally focuses on creating desserts using vegetables and as bizarre as it sounds her desserts look super tasty! I think moms have just found a new way to hide veggies.
Fashion (Italy)
Danilo Carnevale is an Italian fashion enthusiast who focuses on promoting top fashion brands/trends on his very popular Instagram page.Through his online influence, Danilo aims to raise awareness of fashion brands and ultimately generate sales and a public interest in the fashion brand.
Next month we will showcase some of our YouTubers. If you have a vlog, link it to your Webfluential profile, tweet us your Media Kit and stand a chance to be featured.
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