July 13, 2016 9:19 am
Published by Kirsty Sharman
Marketers want to be able to measure the success of their campaigns so they can see whether or not it was worth the budget spend. Here’s the thing: they find it tricky to track influencer campaigns. Marketers don’t have access to your analytics, and it can be a struggle for them to hunt down the everyone’s content at the end of the campaign, having to sift through posts, retweets and replies.
So the responsibility falls to you, the influencer, to prove to marketers that their investment in you and your platforms was a success. We realise that you’re busy too, crafting great content, handling multiple brand campaigns or even managing a day job on top of your blog!
That’s why Webfluential is constantly working to give you tools that do the work for you. Our latest gift to you is something we’re calling the Snapshot Report. This tool tracks all the relevant data around your content and produces a real-time online report that you can submit to brands.
How the Snapshot Report works:
- All you need to do is input the links to your social posts, YouTube videos and blog posts.
- Then the report shows the number of posts published, total engagements and how many people had the opportunity to see the post.
It does just what it says, giving the brands you work with a snapshot of the results of your campaign.
To show you just how cool the tool is, we created a Snapshot Report for one of our all-time favourite heroes, Elon Musk, following his comments on the launch of a new video game.
If you would like to see how the new tool reported on this tweet, click here to view the Snapshot Report.
This tool is still in beta and we’re testing it out. So we’re offering you the opportunity to use it at no cost. All you need to do is send us the links of your social posts and the name of the campaign/brand you worked with and we’ll create a report just for you! Email [email protected] to submit your data.
NB: Reports take roughly 24 hours to create, please be patient.
Thanks for making Webfluential awesome!
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July 8, 2016 2:35 pm
Published by Kirsty Sharman
On Saturday (July 2nd) the 120th annual Vodacom Durban July took place at Greyville Racecourse. Though the event is known for being the most famous South African horse racing event of the year, over time it has also become renowned for being quite a fashion focused and social affair. Each year top celebrities gather, dressed to the nines, in an attempt to outshine each other. While we cannot be sure who outperformed who on the red carpet we can determine whose tweets were the most influential. Here are 4 of the most influential tweets from #VDJ2016
All in all the hashtag was used in tweets more than 15 000 times leading up to and during the race. While the Conglomerate won the actual race @Bonang_m definitely won the race to having the most retweeted tweet about
#VDJ2016, which could easily have been seen close on 60 million times!
For data around the #VDJ2016 hashtag, you can view the Webfluential Track Only Report we created. The Track Only Reports show you the reach of hashtags, handles and conversation around particular people, brands and events. The reports are also able to indicate the most influential people in the conversation.
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July 5, 2016 2:35 pm
Published by Kirsty Sharman
As influencer marketing becomes big business, brands have started investing not only in content but also in analytics. Why? Because they want to be able to track the success of their influencer campaigns.
As an influencer, you’ve probably spent hours and hours analysing the data across your platforms on behalf of the brands you work with. It can be time-consuming!
That’s about to change.
Webfluential has always offered you (and brands) scores based on your reach, resonance and relevance. Now we’re taking that a step further: by introducing Influencer Analytics.
If you’re signed up as an influencer at Webfluential, we’re giving you insight into your stats across every platform you use, all in one place: your dashboard.
Where to see your Influencer Insights
If you’ve logged into your Webfluential profile recently, you might have come across your Influencer Insights already (you can see them at the bottom of your dashboard). By pulling data from your various channels we’ve compiled unique insights into your growth and audience.
Twitter insights
On Twitter you’ll be able to track retweet rates, interactions, engagements and audience growth. To see your Twitter analytics you’ll need to log into your Webfluential profile, click on “My profile”, then click on “Manage Twitter”. Shortly, you’ll be able to see your Twitter insights, which should look like this:
Facebook and Instagram insights
On Facebook and Instagram you’re able to see growth in fans and impressions as well as weekly likes and comments. To see your Facebook and Instagram stats, click on “My Profile” then “Manage Facebook/Instagram”. Your stats should take a few moments to load and will look like this:
Blog insights
On your blog you can now track page views and session duration, as well as new users visiting your blog and which country they’re from. Click on “My Profile”, then “Manage Blog”. Your stats should look like this:
YouTube insights
YouTube tracks your views, number of videos and your likes and comments. To view your YouTube stats, click on “My Profile” and then click “Manage YouTube”. Expect to see a screen that looks like this:
Only you can see your Influencer Insights; they’re not publically available. They’re a great new way to measure your growth across multiple platforms, in one space.
What you think about this new analytics offering? Please email [email protected] if you have any feedback. We’d love to hear your thoughts!
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