July 15, 2016 10:00 am
Published by Kirsty Sharman
We score our influencers according to their reach, relevance and resonance. In this month’s showcase, we’re focusing on influencers that resonate!
What does that mean? Nielsen suggests that the success of a campaign doesn’t just rely on reaching the right audience. The brand’s message needs to also resonate with them.
Resonance is the ability to “influence an audience’s attitude, affect their inclination to buy or provoke another desired action.”
In other words, when these influencers talk, their followers really listen.
At Webfluential we use our tracking tools that were developed in-house to accurately report on the success of influencer campaigns. Using our technology, we can easily pick out which influencers score the highest resonance with their audience.
Looking at last month’s campaigns, here are the Webfluential influencers who not only reach a large audience but also clinch high resonance scores with their creative content.
Aby Moore – You Baby Me Mummy
Aby Moore is an award-winning blogger. This mummy of one is addicted to blogging and gives readers insight to her parenting techniques, lifestyle and love for photography. While she’s extremely passionate about baking she despises cooking. “I love baking, not cooking – can’t boil an egg without breaking out in a sweat.”
Have a look at her blog You Baby Me Mummy.
Aisha Mchumo – My Fro and I
Aisha Mchumo is a South African beauty blogger that created My Fro and I.
On her blog you will find tips and tutorials on everything from her hair routine, 30 different updos and hair accessories as well as product reviews on various beauty products. Click here to have a look at her blog and be inspired by her work.
Shan Vijendranath – You, Baby and I
Shan Vijendranath is the creator of parenting, lifestyle and travel blog You, Baby and I. This mother of two shares all her parenting tips and tricks, including what brands she trusts when it comes to taking care of her little ones. Despite often being sleep-deprived Shan also manages to do quite a bit of traveling and connects with her audience by sharing personal stories and always expressing her gratitude to them for being so supportive.
Influencers, to stand a chance to be featured in our next showcase Tweet us your media kit. Don’t have one yet? Login to your profile and click My Media Kit on the left to start putting yours together!
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July 15, 2016 8:36 am
Published by Webfluential
Twitter – @Stum_ZA
We’re a technology company that has some talented individuals who each play a huge role in bringing our tech, service, brand and vision to life. Our regular monthly feature aims to showcase and introduce you to some of these incredible people at Webfluential.
Our next feature is on our ‘influencer whisperer’ here at #TeamWebfluential, please meet one of our Campaign Managers, Tumelo!
1) Hi Tumelo! Please tell us a little about yourself in two sentences
Tumelo is obviously a tech/digital enthusiast, I’m a hip hop nerd – super fan of the music. I’m a good freestyler too actually! In short – I’m a student of life, always learning new things.
Yeah that’s me in two sentences haha!
2) What inspired you to come work with #TeamWebfluential?
I was doing a Digital Marketing internship at Livity Africa called Digify Pro, and Webfluential was looking for some young blood to come and join the A-team! They called a few of us in for an interview and it so happened that I was a blogger at the time, I guess that was one of the advantages I had.
I’ve always had a passion for the blogging industry but I had no idea how Influencer Marketing worked or how this platform was able to connect brands with influencers, so yes there was an element of blurriness and curiosity at the same time, but I knew that I always wanted this more than anything in the world.
3) What is the one thing you hope to accomplish in the next five years?
To make the #MGYoung200 list haha! Nah man, more than anything I just want to add value to both the global tech and digital industries.
4) If you could have dinner with any three people in the world, who would they be and what would you order?
That’s easy! Michael Jordan, Will Smith and Tasneem Mia (one of my colleagues) actually.
We’d have pizza!
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July 14, 2016 9:36 am
Published by Kirsty Sharman
On July 10 the Euro’s 2016 final took place between Portugal and France. Millions of fans watched as Portugal’s captain – Cristiano Ronaldo went on an emotional rollercoaster which began with him being subbed in the 25th minute. Despite losing their captain 25 minutes into the game, Portugal took the trophy winning 1-0 against France in extra time. We look at the most influential tweets sent out after Portugal’s victory at #Euro2016.
These tweets were not only seen by a large amount of people but also were engaged with and shared across continents. Using Webfluential’s Tracking Report, which allows you to track influencers online conversations, we were able to pull the data. If you’re a football fan you can find out more about the data measured by clicking here.
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