August 10, 2016 10:53 am
Published by Kirsty Sharman
Over the past few weeks our engineers have been hard at work, creating technology to further empower our influencer community. If you have recently logged onto your Webfluential dashboard you may have come across some changes. Here are 4 exciting new features to look out for.
1. The new social feed
Our new social feed gives you a glimpse into online conversations around Webfluential, new brands on the platform, and other influencers you follow online. We working on creating an online social community for influencers to interact.
2. Give your favourite brands the thumbs up
When you log onto your dashboard you will now be able to track new brands signing up to the platform. Not only are you able to track new brands signing up, but you can also give your favourite brands the thumbs up and let them know that you would be interested in working with them.
3. Track how far you are with completing your profile
This new feature lets you know how far you are from reaching 100% .Our new feature will also let you know what steps you need to take to complete your profile.This ensures that you aren’t missing any important steps that could prevent you from being discovered by marketers.
4. Pitched by Webfluenital
Last but definitely not least! The most exciting new feature – Pitched by Webfluential. After many hours of hard work, our engineers created technology that will allow you to pitch your creative ideas to brands. Briefs from brands, will go out to influencers that fit the brand’s requirements. For example, a brand looking to launch a product related to child care briefs will most likely be sent to parenting influencers. Once brands send out their brief, you have a week to pitch your creative campaign idea back to the brand, and if they like it, you get Booked by Webfluential.
Due to things being moved around you may be wondering where you will be able to see your jobs. Simply click on the “Direct Jobs” tab, which will be on the left hand side of the page. Then click on then click on “Job Board”. This is where you will be able to see what brands are looking to work with you, view their brief, and pitch back your creative ideas.
Share this article
August 5, 2016 2:00 pm
Published by Kirsty Sharman
With the Federal Trade Commission (FTC) and other authorities constantly updating the rules around sponsored content, it’s important that bloggers, vloggers and social media influencers disclose their relationships with the brands that they feature.
This isn’t really a problem for creative influencers – if your content is amazing, people aren’t going to care whether or not it was sponsored.
To prove this point, here are four Instagram posts that were definitely sponsored and marked with a #ad and/or #sponsored as per the FTC rules, but we didn’t feel bombarded by a brand message.
(According to the FTC’s new rules, these influencers will have to mark this content upfront as #sponsored and/or with #ad.)
Click here to read more about the rules and regulations around sponsored content.
Share this article
July 29, 2016 10:01 am
Published by Kirsty Sharman
One of the major tournaments on the Golfing calendar recently took place at one of the great links courses. The Royal Troon in Scotland was the venue where The Open Championship 2016 took place. And what a spectacle it was involving two men trading blows – the artistry and brilliance of Phil Mickelson against the pure power and precision of Henrik Stenson. The former winning it in style in the end with a 63 under par, a 3 stroke lead which is coincidentally the lowest round in the Championship’s history. Quite an amazing achievement by the Swede.
The Open Championship is regarded as one of the most unique Golf tournaments with (usually) very difficult and tricky greens and hole locations. This year’s spectacle was no different, except for the two men who seemingly cruized through most of it, for the rest though the same can’t be said with the distance between second and third being very apparent. This year the course measured 7190 yards and played as a par 71.
One thing that is rarely a focus, and at times ignored, is the online conversation that takes place during such Major Golf tournaments. Like most sporting events, Golf involves a huge amount of activity online with Twitter being the most popular platform amongst the fans, sponsors and the players themselves.
Using our Tracking Report, the online conversation was tracked both prior to and post the tournament. In total, the whole championship had 252,988 tweets just from the #TheOpen with the resulting engagement being 4,711,717,856. Whilst the official tournament handle, @TheOpen, got a total of 145,641 tweets and 927,388,566 engagements. Below is an illustration of both the reports and some of the best tweets:
Tracking for #TheOpen
View the full report here
Tracking for @TheOpen
View the full report here
To view more and the rest of the tweets, see here.
“Twitter has always been the place we go to for live content” and “fan-favorite Bubba Watson has really embraced the platform to show his personality to fans. It’s a way to connect our fans on a deeper level to the game of golf, whether that’s in competition, direct communication with our fans through Twitter takeovers or different ways to engage in our brand.” – Forbes
Overall a great watch and spectacle it was for all including those following the action online…
Share this article
