August 10, 2016 10:55 am
Published by Kirsty Sharman
Marketers, have you ever felt the content created for your influencer campaign could have a bit more spark? Influencers, have you ever had a great idea for a campaign, but you don’t have an avenue to pitch it to the brand?
Webfluential is shaking up the influencer marketing industry (again) with a whole new way for brands and influencers to collaborate.
Introducing Pitched, by Webfluential.
Now marketers can post a brief and have influencers who match your requirements pitch their most creative concepts for branded content to you. And influencers, here’s your chance to work with brands you’ve only dreamed of collaborating with, by presenting your inspired ideas directly to the decision-makers.
Here’s how it works:
- Marketers post a brief through the Webfluential platform
- This is sent to influencers* in the selected location and category – defined by the marketer
- The influencers who receive the brief can decide whether or not they’d like to pitch an idea, you have exactly one week to do so
- Marketers then receive a list with the ideas for the brief, and the details of the influencers who pitched them
- Marketers select the best idea, that they know will resonate best with their desired audience (these ideas remain intellectual property of the influencer if not selected)
- The marketer and selected influencer collaborate to bring the idea to life**
*Briefs are sent to influencers who match the tags and categories chosen by the marketer on the brief. **The decision with whom to collaborate is at the discretion of the marketer
This process goes a long way to ensuring that influencers with the best ideas for that particular brand and campaign are selected. The result: high-impact, top quality branded content that resonates – as it was created by an influencer who’s the perfect fit for that brand.
Similar to our Booked By Webfluential technology, #PitchedByWebfluential can be used by both influencers and marketers to ensure campaigns roll out smoothly and securely: from the actual briefing phase right down to the selection of the influencers with best conceptual ideas.
Collaboration made easy with Pitched by Webfluential
Please note that this new product is only available to marketers who have registered for a paid account on Webfluential, and influencers who are accredited by Webfluential.
Marketers: please log into your dashboard and upgrade your account and start posting briefs!
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August 10, 2016 10:53 am
Published by Kirsty Sharman
Over the past few weeks our engineers have been hard at work, creating technology to further empower our influencer community. If you have recently logged onto your Webfluential dashboard you may have come across some changes. Here are 4 exciting new features to look out for.
1. The new social feed
Our new social feed gives you a glimpse into online conversations around Webfluential, new brands on the platform, and other influencers you follow online. We working on creating an online social community for influencers to interact.
2. Give your favourite brands the thumbs up
When you log onto your dashboard you will now be able to track new brands signing up to the platform. Not only are you able to track new brands signing up, but you can also give your favourite brands the thumbs up and let them know that you would be interested in working with them.
3. Track how far you are with completing your profile
This new feature lets you know how far you are from reaching 100% .Our new feature will also let you know what steps you need to take to complete your profile.This ensures that you aren’t missing any important steps that could prevent you from being discovered by marketers.
4. Pitched by Webfluenital
Last but definitely not least! The most exciting new feature – Pitched by Webfluential. After many hours of hard work, our engineers created technology that will allow you to pitch your creative ideas to brands. Briefs from brands, will go out to influencers that fit the brand’s requirements. For example, a brand looking to launch a product related to child care briefs will most likely be sent to parenting influencers. Once brands send out their brief, you have a week to pitch your creative campaign idea back to the brand, and if they like it, you get Booked by Webfluential.
Due to things being moved around you may be wondering where you will be able to see your jobs. Simply click on the “Direct Jobs” tab, which will be on the left hand side of the page. Then click on then click on “Job Board”. This is where you will be able to see what brands are looking to work with you, view their brief, and pitch back your creative ideas.
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August 5, 2016 2:00 pm
Published by Kirsty Sharman
With the Federal Trade Commission (FTC) and other authorities constantly updating the rules around sponsored content, it’s important that bloggers, vloggers and social media influencers disclose their relationships with the brands that they feature.
This isn’t really a problem for creative influencers – if your content is amazing, people aren’t going to care whether or not it was sponsored.
To prove this point, here are four Instagram posts that were definitely sponsored and marked with a #ad and/or #sponsored as per the FTC rules, but we didn’t feel bombarded by a brand message.
(According to the FTC’s new rules, these influencers will have to mark this content upfront as #sponsored and/or with #ad.)
Click here to read more about the rules and regulations around sponsored content.
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