September 5, 2016 1:09 pm
Published by Murray Legg
10,000 hours to master a subject. 10,000 steps per day to maintain a healthy life. 10,000 influencers to illustrate credibility in the influencer marketing industry.
When we started Webfluential, we wanted to build a data driven business, built for influencers to help them market and monetize their passion for content. To have the best data on hand to inform the statistical models that run over every bit of content our influencers create, we needed to build the trust and credibility with them to sign up, link their channels, and allow us to set the wheels of brand and influencer engagement in motion.
Today we celebrate 10,000 authenticated influencers on Webfluential. 10,000 people that trust us as their partners to work with them in growing their commercial capabilities by working effectively and transparently with brands to engage with audiences across the world. A big thank you must go out to the four principal drivers of our business – our staff, our influencers, our clients and our shareholders, without you, we’d never have grown the innovative and exciting business we have over the past three years.
We can certainly commit to our network of influencers, who now reach a combined audience of 380 million people globally, that we’ll continue to offer you the products, education and support required to establish your talent for content creation into an exciting new business.
Thank you for the road you’ve all walked with us. We look forward to the coming chapters with you!
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September 2, 2016 10:30 am
Published by Kirsty Sharman
You know those products that only live on the pages of really famous instagrammers? The ones you wish you could find in your local store and keep asking “Why don’t they stock them?” Truth is: they don’t need brick-and-mortar, because influencers are helping these brands ship millions of the products worldwide with every post they promote. Take a look at some of the most popular brands that are killing it with the power of influencer marketing on Instagram.
Smile Sciences
Smile Sciences specialises in those UV home teeth-whitening kits you’ve probably spotted in your Instagram feed. While more established teeth-whitening brands are using reality TV stars to promote their kits, Smile Sciences’ strategy is to partner with influential beauty bloggers, like: fashion and beauty blogger Doniya Malik. The kits sell for $299, if you’re tempted by their pearly whites.
Boo Tea
Boo Tea is just one of the many weight loss teas being sold on the internet. The brand offers everything from slimming and detox teas to shakes and tablets. It owes its success largely to its influencer strategy, and is being promoted by an army of fitness influencers on Instagram. Boo Tea products retail from $19,99 to $49,99 in case you were curious. Another reason it’s so popular: worldwide shipping.
Artis Brushes
This makeup brush set has been featured by many a famous beauty blogger. Not only are the brushes starring in their Instagram posts, but you’ll also spot them in YouTube tutorials where vloggers use Artis brushes to contour and create flawless looks. It costs around $450 to get your hands on the entire set, which can be ordered off the Artis brush website and delivered anywhere in the world.
Which other brands have you spotted using influencers on Instagram to promote their products? Do you think a similar strategy would work for you? Sign up as a marketer on Webfluential today, and find influencers that are the perfect fit for your brand.
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August 29, 2016 8:33 am
Published by Kirsty Sharman
Think of your influencer tags in your Webfluential profile as hashtags. When you upload an image on Instagram or send out a tweet you usually include hashtags that are relevant to that post. If you search for the hashtag #foodie, you’ll most likely come across posts and images of food. Your tags in your Webfluential profile work the same way and can assist you with booking jobs.
Why are your tags so important?
If you have not set up your tags marketers will not be able to discover your profile and you will not receive any job offers. Your tags are as important as setting your pricing and linking your channels.
When marketers search for parenting bloggers, tags like “Children”, “Teens”, and “Family Holidays” will be featured on a parenting blogger’s profile. If you don’t have any tags, you are invisible.
What is the difference between Channel Focus and Tags?
While “Channel Focus” describes what your blog is about in general, tags elaborate on what you like to blog about. For example, a beauty blogger’s channel focus would be something like (Beauty), (Lifestyle) and (Fashion).
The tags for beauty would be “makeup”, “hair”, “nails” and “skincare”.
How to set your tags
- Login to your Webfluential account
- Click on “My Profile”
- Scroll down to “Audience Demographics”. If you have added your tags your profile should look something like this:
If you haven’t set your tags, click on the grey “Edit demographics” button and add the relevant tags.
Now it’s easy for marketers to find you based on your interests.
Still struggling? Email [email protected] – we can help!
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