January 10, 2017 3:18 pm
Published by Kirsty Sharman
With sites like Forbes, SocialMediaToday and Adweek listing Influencer Marketing as one of the hottest trends to watch in 2017, we thought it was time to give our registered marketers more features and flexibility – empowering your brands to make an impact through influencers in 2017.
Most marketers understand Webfluential to be an influencer marketing agency – but what most marketers don’t know is that all the tools and technology required to find influencers are available to use as self-serve. In addition, we have recently introduced regional agency partnerships – to support marketers with the running of larger scale campaigns. Our accredited partners can be found here.
If you’re already registered as a marketer – I’d like to encourage you to log into your Webfluential account and have a look around. If you aren’t, you can register here to try out the platform for free. You’ll be able to see first hand just how easy it is to find and connect with the right influencers, you’ll also be able to see all the new benefits you have access to once you upgrade your account. If you’re not quite ready to upgrade, you’ll still have access to our partners to help you run great campaigns.
This is a sneak peek under the hood of the new Webfluential self-serve platform:
Connecting with influencers has never been so simple
Get influencers to pitch creative ideas to you
Build relationships with influencers in your Networks (please note that managed Networks are only available through partners)
Chat directly to influencers about briefs and pricing
Think of how Hootsuite helps you run your social campaigns, and how Adwords helps you run your search ads. In the same way, Webfluential and Webfluential accredited partners can help you run your Influencer Marketing campaigns. The above images show the tools that can help you overcome the challenges you expect walking into your first influencer marketing campaign.
The new features below will help you with the challenges you only discover once you get going…
Guidance on pricing: helping you understand how much to pay
Ensuring your campaign is a success and that each influencer delivers
Creating basic reports for all your campaigns
PLEASE NOTE: The trial period on your marketer account will only last a few days so login to upgrade if you are looking to utilize the self-serve platform. Alternatively, you can get in touch with one of our partners via our partner directory found here.
Webfluential accredited partners offer a wider support network to brands and agencies looking to run large scale influencer campaigns. If you don’t have the time, experience or resources to run your own brand campaigns then you’ll have access to regional partners to help you do so. Webfluential currently has Partner agencies in South Africa, UAE, United Kingdom and South America.
Our partners have years of experience working with content, media, and Influencers, across multiple verticals. They also run a premium Webfluential technology stack, which means they have access to deeper influencer analytics, the ability to manage influencer networks on your behalf, paid media integration and most importantly – fully integrated reporting on campaigns. The images below are just some of the examples of what our partners can offer.
Costings for large scale campaigns, including management
Campaign Management tools, with paid media integration
Creating integrated reports for campaigns
Track only reports for brands and clients to find the most relevant influencers in real time
PLEASE NOTE: Managed Networks are exclusive to Clockwork Media in South Africa, so if you already have a network of influencers and you’d like to manage them more effectively please get in touch with Clockwork Media through your ‘Partners’ tab.
That’s it from us, if you’re looking to understand a bit more around how influencer marketing can work in your brands vertical you can see some examples of influencer campaigns here. If you’re ready to get going, and kick start your 2017 with an Influencer campaign, then head over to our marketers area to get going. Good luck!
Kirsty Sharman
Head Of Global Operations
https://webfluential.com/marketers
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January 1, 2017 11:02 am
Published by Webfluential
Why is it changing?
Until now, Webfluential has subsidized all the costs related to serving our creator community. These costs include the cost of acquiring and servicing our network of over 5,000 marketers, sourcing you campaign work, giving you a great platform at no cost, and helping you connect with the right opportunities, and educating you on being a better creator.
From January, Webfluential will introduce a charge of 12.5% service fee for creators on work that they receive from Partner campaigns and job requests from marketers. This is in line with universally accepted fee structures for P2P and B2C online marketplaces and will allow us to continue serving creators with the best technology without membership fees. In effect, we are giving you access to all of the technology free-of-charge until you make any money through offers that come to you, that you otherwise wouldn’t have received.
For work that you proactively seek out, through the Proposals module, will have no service charge for creators as the time and effort to create a proposal and find a marketer largely remains with the creator.
What is changing?
These updates apply to all creators within the Webfluential community. The updates are described in the table below:
[table id=1 /]
How does this affect me?
The service fee will be taken from your rate-card rate for the relevant campaign or direct job. We have provided a simple example below to explain the affect on your earnings:
[table id=2 /]
As a creator you have the final say on your pricing per channel and are free to adjust however and whenever. Feel free to adjust your pricing in line with the market rates, and account for this change relative to how you wish to charge for your work.
Should you have any further questions in regards to this service fee, feel free to contact us at [email protected]
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December 5, 2016 10:30 am
Published by Webfluential
Your media kit is the best way to give an overview of your digital presence and online influence. Webfluential allows you to create a digital media kit which is professional, polished and easy-to-use.
Follow the steps below to create your Webfluential media kit
- Ensure your Webfluential profile is complete and optimized
- Customise your media kit settings
- Add featured content and other information
- Preview and share your media kit
How do I complete and optimise my Webfluential profile?
You cannot have a Webfluential media kit without a Webfluential profile. Read this post for help completing and optimising your Webfluential profile.
How do I customise my media kit settings?
Customising about section
- The “About me” section of your media kit is pulled from your profile data
- Click “Edit in Profile” in About You section to update the “About me” section of media kit
- Update name in “Name” text field
- Update description in “About” text field
- Click “Save”
Activating your Booked by Webfluential form on your media kit.
- Click the red cross next to “Booked by Webfluential” to allow marketers to book you directly from your media kit.
Activating channel scores and audience demographics
- Click the red cross next to “Show your channel stats” in order to display your Webfluential scores next to each of the channel on your media kit
- Click the red cross next to “Show your facebook fan page audience demographic” in order to display your audience demographics on your media kit
Customising your header image
- Click “Choose File”
- Select image from your computer (Recommended aspect ratio is 1400×300)
- Click “Open”
How do I add featured content and other information?
Adding featured branded content to your media kit
- Fill in relevant brand in “Brand name” text field
- Fill in relevant brands twitter handle in “@brand” text field
- Fill in relevant brands website in “Brand’s website” text field
- Fill in relevant content URL in “Content URL” texxt field
- Fill in a short description of content or campaign in “Content copy” text field
- Click “Add”
Adding featured tweets to your media kit
- Copy relevant tweet URL
- Paste tweet URL in “Full Tweet URL” text field
- Click “Embed Tweet”
Adding other information to your media kit
- Fill in relevant information in “Highlights” text field
- Format using toolbar above text field
- Click “Save”
How do I preview and share my media kit?
- Click “Preview Page” to preview your media kit
- Click Facebook “Share” to share your media kit on Facebook
- Clichttp://blog.webfluential.com/wp-content/uploads/2015/12/Artboard-6.pngk Twitter “Share” to share your media kit on Twitter
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